Customer Services Assistant – Asda
In Asda, this is a basic and an operative and supportive level class of an employee for the business, whereas the employee would help customers navigate around the store, answer any questions from customers, complete day-to-day set duties/work, tracking orders and handling refunds, handle complaints and talk with their manager if it’s the situation is complex and their number one priority is to help customers. However, the customer service is all the time in Asda, as the service is available for 24 hours every day. Whereas, they handle complaints and enquiries of customers by having a landline on a phone, email address and post for customers to contact about the complaints and enquires they are experiencing,
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Overall, these employees will need to communicate effectively in order to make customer satisfaction high, which would result in the customers of being in a happy atmosphere to shop in both businesses again. However, it is likely that Asda would communicate with customers directly to their face in the same place, in comparison to Chapmans Electrical, the employees would communicate with customers virtually through emails and phone calls. Moreover, in Asda the employee must have knowledge of products, so they can answer simple questions from customers like asking where a certain product is in the store. Meanwhile, an employee of Asda must know information regarding technology considering Chapmans Electrical only provides electrical products to customers thus the training of a Customer Service Assistant at Chapmans Electrical will be more than Asda’s training of a Customer Service Assistant. Unexpectedly, Asda deals with more customers, since it’s a bigger business than Chapmans considering they have more stores and customers, but Chapmans Electrical would have to deal with each customer more longer, as they have to explain each aspect of detail to the customers considering customers would ask questions that would need a response with a lot of detail, as they regard with
From the employees’ perspective; they are managed someone with experience in their same specialty who can effectively understand and review their work. Furthermore, they can move up within organization, which gives a reason for them to be loyal to the job. They also have the opportunity to work with others in their field, which allows for knowledge sharing and learning new skills. From the managers’ perspectives; this would make their jobs easier and makes them able to supervise the individual’s performance of their team members to distribute recognition, rewards and punishments accordingly. This has created an environment that hugely corresponds with Target’s core strategy, differentiation. Many of the shoppers have expressed their satisfaction with the services that provided by Target and more specifically with how friendly the staff
Bad Communication Skills Not dealing with Complaints Poor help from staff Slow Responses to letters or calls It is ideal for Asda to follow the first set of points on Good. Customer Service requirements as it can help make Asda successful. give it a greater reputation and more annual turnover. Here are some points on the effectiveness of Good Customer Service. Customers will keep returning to Asda to shop there constantly Customers will spread a good word about Asda’s service.
The customer support and customer service functions are more than departments; they are part of an essential strategy for growing your business. In the modern business climate, customers expect answers to their questions immediately. When the right information is available anytime, from anywhere in the world, customers are more likely to have a positive experience, thus customer loyalty will be increased. It is a known fact that the cost to obtain a customer is ten times higher than to maintain and keep existing customers. (Gouran, Dennis, W.E. Wiethoff, & J.A. Doelger. (1994). Mastering communication. 2nd ed. Boston: Allyn and Bacon.) Not in Reference Pg.
Since the customers in this industry are not price sensitive, having a competitive advantage is vital for firms. Hill-Rom considers customer service is its reputation, thus gives significant value to its customer relationships. In addition, its variety of products gives high competitive advantage to the
First, when shopping, a big factor that will impact a customer 's experience is the customer service. Whether it’s from a simple “hello”, or an employee going out
When i started here i thought that customer service was purely an employee doing their best to satisfy a customers needs and wants. Now that i am a little over half way through this part of my schooling, i have come to realize that customer service is so much more than just providing the service nesseccary to move the customer along. Communication, building rapport, and giving feedback are just a few of the things that have changed the way i see customer service forever. It is imperrative that you communicate thorough eye contact, body language and vocal
1.1 Explain the value of customer service as a competitive tool Customer service is valued as a competitive tool by many organisations. It gives you the ability to gain customer loyalty while meeting the customer’s expectations. Staff will have the skills and knowledge that will provide a competitive edge. Most organisations are known for the quality of their customer service. This means that they are known for good customer service or poor customer service.
... employees are rewarded periodically. Fourth, the firm should conduct a career enhancement training for its customer service representatives who will forward difficult issues to the complaints management team.
In many business industries such as retail, sales, and manufacturing, customer service is a must. If the mentality of ‘the customer’s always right’ didn’t exist then these industries may not have very good success with customer service. It doesn’t always mean all customers are right all the time but it gives them the ability to work through their differences and make the customer
“Training is the systematic acquisition of skills, rules, concepts, or attitudes that result in improved performance” (Goldstein & Ford, 2002). Pal’s Sudden Service has focused their hiring practices on hiring the right people first, providing the best training possible and reinforcing training everyday. The investment in training has much more to do with the company other than low errors, reduced customer wait times, which lead to high customer satisfaction. The focus on training reduces employee turnover. The costs of hiring and training new employees greatly reduces customer loyalty, both significantly will impact profit. The challenge, comprehend the training requirements, formulating who will train and how the process will be trained. The repeated success of a training program must be quantifiable and re enforced. An efficacious training program with continual re enforcement will pay strong dividends in business profit, employee satisfaction and customer loyalty.
Our company are facing customer service problem now. Customer service defined as the process to ensure customer satisfaction with a product or service, and it is an important part of maintaining ongoing customer relationships that are key to continuing revenue (Investopedia, n.d.). We have received many customer complaints about the attitude of our staff. Customers commented the promoter always stand at a corner and do not serve them. When customers asked some information about the product, the promoter gave stand-offish attitude.
a) Good customer service is a critical component of a quality product. Collier (2011) states that service needs to be consistent, continuous, thoughtful and available. These are crucial in meeting and exceeding customer expectations. Collier also continues on to state that staff providing customer service must have appropriate skills, knowledge and personal attributes to execute a high standard of service. These skills have been identified by Collier as listening skills, punctuality, courtesy, integrity and grooming. The skills and qualities identified are reflected by the five key components of customer service tangibles, reliability, responsiveness, assurance and empathy. The five components have been provided by the SERVQUAL service measuring
It's very well known that a companies success is not only dependant on the possession of a good product or service, but the key aspect to a successful business is excellent customer service. As the market grows, now more then ever companies are emerging, they are offering very similar types of products and services. Successful customer service can be a way a business becomes original and unique, it can be the key to attracting and maintaining loyal customers. Good customer service can start-up a business while bad customer service can harm a company. An average customer that experiences an issue will complaint to 9-10 people about the problem. A customer that received support to their problem and a potential solution will tell at least five
Customer service by definition is the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business (Lucas, 2012, pg.7). In other words, it’s making the customer pleased so that they keep doing business with you all while making sure that the employees get along and work together well. In every business there is a form of customer service. Unfortunately, it is not always excellent or even decent. Some businesses just either don’t care or possibly just don’t have the training to deal with some of the obstacles that come with dealing with customers on a daily basis. I’ve been in the restaurant business for over 13 years and I can tell you that there are skills that some are born with and others need training on, yet either way they should be used whenever interacting with customers.
Customer service is still plays an integral role in business. However, how companies serve their customers is changing.