Case Study On Under Armour

Under Armour is a company that never stops innovating, as it has more than 40 scientists, and engineers always workin in hopes of finding the next successful idea. UA also hosts two “Future Show Innovation Challenges,” each year, so that young, and ambitious entrepreneurs around the world have the opportunity to showcase their ideas. This Under Armour future show is the base (starting point) of many of the products that Under Armour releases, or plans to release year after year. Usually around 12 finalists are selected amongst 1,000’s to meet in Baltimore at the Under Armour headquarters where CEO Kevin Plank and his team analyze the products. It’s an opportunity for them engage with entrepreneurs who may be see something that they may not

Air conditioning for your feet, is a problem that Under Armour plans on tackling as they believe that the sweat that builds up in your shoes with engaging in sports, takes away from the overall performance of the athlete. It will also help with the odour off the field, which is also taken into consideration. Sneaker inserts are also being developed to help the an athlete 's alignment as it is important for them to be able to balance accordingly. Bluetooth headphones is an important innovation for Under Armour as they begin to see the world enter the wireless headphone era, and want to be one of the first companies to grasp this opportunity. These headphones allow for athletes to be more active and aerodynamic, without the bother of worrying about ejecting there earphones from the audio jack. Under Armour is also in the works of improving the Baseball Bat design, which will be the first in over 100 years. Gym bags with trap doors are projected to be sold in the following year, as CEO Kevin Plank believes that it will solve the problem of debri being left in the bag after games and

Beyond the cheque, we’re talking about hundreds of thousands, if not, millions of units that Under Armour believes that they could be making of the products that they see. When looking at the innovation that is presented, it’s never one ground breaking idea that changes everything. Under Armour prides themselves on being innovative with already existing products, that can be tweaked and enhanced in order to make overall performance greater. The entrepreneurs who discover these enhancements, will contribute to the growth of the company as a whole, because eventually they will begin to make a lot of money once the idea hopefully fits with the Under Armour regime, which will lead to more production and more jobs for people overall. Once that has been established, the creatives behind these ideas have a structure to work with and can continue to be innovative as they were with previous ideas. Ceo Kevin Plank admits that these type of people are the ones Under Armour likes to invest in, and believes that will be the most efficient for the growth of the company moving