Outback Steakhouse Case Study

STRATEGIC IMPACT OF BUSINESS ENVIRONMENT FOR “OUTBACK STEAKHOUSE RESTAURANT”
Outback Steakhouse is an American casual dining restaurant chain based in Tampa, Florida with over 1200 locations in 22 countries throughout North and South America, Europe, Asia, and Australia. It was founded in1988, and now owned and operated in the United States by Bloomin' Brands and by other franchise and venture agreements internationally. And now Bloomin' Brands are opening its branch in Lahore Pakistan.
PAKISTAN BUSINESS ENVIRONMENT
Recent empirical evidence shows that it is easy do business in Pakistan. The polices of Pakistan are FDI laws, tax policies, foreign exchange liberalization, and banking procedures make it friendly and easy to do business in Pakistan. Pakistan is based on a natural resource that’s why the growth of GDP in Pakistan is due to agriculture which is 21%, employs roughly 42% of the labor force. Cotton, wheat, rice, sugarcane, fruits, and vegetables are the main crops produced and make up nearly 75% of the value to total crop output. Moreover Pakistan has many fields in which business is booming with the passage of time.
IMPACT OF TECHNOLOGY
There is an exponential growth rate in Information technology in Pakistan. Economically, it is the most up-and-coming area. The technological advances have made an influence everywhere, and one of the places we’re seeing this influence is in the food and restaurant industry. Information technology and the labor are inexpensive according to the business perspective in Pakistan. Some of the technological advances will aid to uplift the experience of both, the industry and the client. The equivalent technology that is being used in other Outback franchises all around the world will be used ...

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...RONMENT
The business environment of Outback will be apposite comprising all the departments like finance, marketing, human resource, manufacturing, production etc and it will observe all legal regulations and the government policies and which will in turn observe the obligations of all the stakeholders in the restaurant.

INTERNAL FACTORS
All the necessary precautionary equipment will be installed i.e, the fire extinguishers, exit place, first aid medical equipments, in and out security plans and installing CCTV cameras, just in order to evade any calamity
EXTERNAL FACTORS
The external factors would be the natural disasters and these are irrepressible factors. To deal with these factors the preemptive measures will be taken like building will be made in this way as to safeguard from any harm. The precautions will be taken to handle these sorts of catastrophes.