Fast Food Case Study

Table 1

The table demonstrates the amount of money (in millions) big fast-food restaurants spend on making advertising to the public youth. (Source: The Nielsen Company (2010) from "Marketing Aspects Of Nutritional Labelling.").

For many years, the United States has struggled with combating multiple health diseases, such as obesity and diabetes. Not only do adults struggle with these diseases, but now so do children. According to Barbara Kingsolver’s book, “We have dealt to today’s kids the statistical hand of a shorter life expectancy than their parents, which would be us, the ones taking care of them. Our thrown-away food culture is the sole reason. By taking the faster drive, what did we save?” (130). Kingsolver mentions that today’s children

Unfortunately, this shouldn’t be a huge surprise to us by now, because let’s be honest, when we go into a supermarket we usually always go for what’s on sale, or what seems to be the cheapest at the moment. This isn’t specifically targeted to a group of people but to people in general. We have tendency of buying the cheapest foods possible, whether they are processed or frozen, because we constantly want to buy the most amount of food while saving money and time. The bad thing is that now not only are we harming our own health, but we are also harming the health of our children. In case you try to say otherwise, according to this article, “Americans spend about ninety percent of their food budget on processed foods,” ("How Industrial Food Impacts Your Health," n.d.). Of course, these statistics don’t take into account every single person within the United States. Some people don’t have the luxury of buying unprocessed foods, because they could

Some complain about having too much food and others complain about not having enough food. Since most of us, depend on the dining halls for food, we don’t necessarily think about what we eat; we just eat what’s available (Mei). Some students on campus, however, actually don’t get the luxury of often going to the dining halls, usually because of the type of meal plan they chose. Even without having an accessible dining hall, college students could still make their own meals without the use of processed foods. For example, instead of eating ramen, we could actually utilize our small kitchen that is provided for us in all of the dorms. The small kitchen isn’t often used for making actual meals, instead it’s used to heat up frozen meals. In the three months that I’ve been at Denison, I’ve only seen some international students try to make a meal within our small kitchen. It’s mostly seniors, who live in the senior apartments, or upperclassmen, who live in the Homestead – a type of residence hall similar to senior apartments, that utilize the