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Effects of tv commercials on consumers
Celebrity endorsements influence consumer behaviour
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I have certainly allowed myself to be influenced by various infomercials, such as the “George Foreman Grill”! I mean, why not, this is a product that is promoted by a former famous football player, and why wouldn’t I believe him? He has to be a trustworthy individual who is looking out for his health, as well as, mine, correct? After the Foreman Grill product was released, almost everyone I knew had purchased one. If offered a grilled burger, or food of choice, to be cooked on a mobile device, that was also healthy because the remineants of the fat products would drip down away from the food.
This is an increasingly concerning factor in the growing national epidemic of obesity. Adverts often mask foods that are unhealthy by emphasising their positive nutritional features – such as dietary fibre and protein. While at the same time ignoring its negative features – including the high amounts of saturated fat and sugar content. In some cases, even products that mention any alleged health benefits are usually outweighed by the health risks associated with consuming the product, that they just fail to mention. In summary, big businesses are using recurring and manipulative persuasive techniques on vulnerable consumers to try to convey the false message of health and nutrition in products when they are in fact more harmful than helpful.
In the end, I find that Robert Scholes is correct in his conclusion that commercials hold a certain power, with which they can alter our decisions whether or not to buy a product. Through visual fascination, we are offered images we could never have on our own; through narrativity, we are told what to think and how to think it; and finally through cultural relativity we connect with the rest of the world. When these three forces are combined by advertising, our brains cannot help themselves, we allow ourselves to become brainwashed by corporate America. This is why Robert Scholes feels that Reading a Video Text should be taught in school.
Due to false advertising, I feel that certain food companies are being careless in trying to make people buy their products in order to make money in the quickest way possible. My only suggestions for this situation are either the companies to tell the truth about their products, or stop advertising completely. If the companies could spend more time researching the effects of their products, then they could make improvements to their foods or maybe find alternatives to the ingredients. That way people can make the right decisions in buying what is best for them and their children. Thank you for your time.
By accepting misguided information about the food that is being purchased from the marketers, consumers are letting the food industry shape buying patterns, even when it is not to their benefit. Pollan supports this claim when he writes, “With all the variety and constant stream of messages from the food industry and media, how can we make up our minds” (86). Pollan’s quote elaborates on how the the constant stream of messages affects what Americans put into their bodies.
...ad, whether it’s a toy when they were younger, a cell phone such as the iPhone as they aged, or a car when you get older. Ads are always telling us that we need to buy and our eyes seem to be telling us that everyone has one and that you need one too. Commercials can be very convincing; they can make you feel that your life would be much simpler if you had that specific product. The fact that everybody seems to have it will just add on the pressure of not having it. The suggestions made by commercials are mostly to benefit the sellers not the consumers. It is important to consider when those advertisements are trying to influence you.
Once you get over the hurdle of going to the gym and making it a habit you will discover that exercising was the easy part. No one will ever tell you that the most difficult part of building a better body is all the time you spend in the kitchen, not that it's hard but after everyday it all starts to become time consuming and tedious.
... need to focus harder on providing us with information that is truly important to our lives. Now that we know, we, the audience must not believe everything we hear on the news and if we are truly interested in a story we hear, we must look into it for ourselves by going on the internet and looking up various articles about the topic that you were interested in. I do agree with all of these sources that advertisement has hurt everyone in negative ways and that many of us would feel more confident about ourselves without them in our lives. I don’t personally don’t agree with what advertisers do because I feel as if they try to find their way into our wallets without caring if we are buying junk or not. I believe that it should be mandatory for people to be handed their money back to them if the product does not come through with what it promises to provide you with.
The FTC deceives consumers by using advertisement weight-loss and as a result it has collected almost $107 million since 2010 (Giorgianni, 2014). In addition, people need to increase their awareness of fad diets by knowing the negative impacts of it.
Low-income youth and adults are exposed to disproportionately more marketing and advertising for obesity-promoting products that encourage the consumption of unhealthful foods and discourage physical activity (Tazi, 2010). These advertisements are a particularly strong sawyer on the diets, and purchases of children, who are the unfortunate targets of many marketing schemes (Tazi, 2010). Many people at or below poverty level cannot afford health care, or if health care is available to them, it is low quality and not always what they need (Tazi, 2010). This results in lack of diagnosis and treatment of emerging chronic health problems like obesity (Tazi, 2010).
Whether you look at the scientific claims it makes, the weasel words they use, or the implicit message this ad doesn’t guarantee anything about the product. Everything leans to manipulation of the audience to sell this product through clever advertisement. We need to be aware of what real truth in the advertisements we see. We need to know where we feel vulnerable, because that is the exact area where someone will target us and lure us in. As we can see ads may try to use multiple messaging to find our sweet spot. They know it works if it makes them money. Buyer beware- if it looks to good to be true- it usually
Although legendary boxer George Foreman has five children, his most prominent, ubiquitously-recognized offspring is the ingenious product of zealous borborygmi and a ravenous mind. The George Foreman grill was first introduced to the world in 1994. Although Foreman did not develop the product, it was his devout interest in low-fat comestibles and voracious appetite that inspired entrepreneurs Michael Boehm and Robert Johnson to beat competitors to the punch with an easy-to-use and highly functional indoor grill (Hamashige para. 8). Given the product's potential success, Foreman adopted the idea, cradling it like his own child. Twenty years have passed since the grill's inception and the neophytic appliance has grown exponentially, with over 100 million units sold.
Advertisers create ads for products that people would otherwise ignore. They excel at creating the illusion that your life is incomplete and in order to find peace and contentment the addition of their product in your life is necessary. For example, Camel and Natural American Spirits Cigarettes promote the use of tobacco, a known carcinogen that is responsible for almost half a million preventable deaths a year. “Each year, an estimated 443,000 people die prematurely from smoking or exposure to secondhand smoke, and another 8.6 million live with a serious illness caused by smoking.” (Tobacco Use). Needless to say, most people would not want to purchase such products. However, with innovative and cunnin...
food messages in television program content and commercials. American Journal of Public Health, 80(6), 738-740.
Regardless if the message is delivered on television or online. Strict regulations should be enforced. Consumers should not have to decide if the message is true. Many messages are simply designed to deceive, which can result in substantial loss for hard working citizens and financial gain for corporation that engage in this practice. The weight loss industry is notorious of puffery. This industry had use unrealistic claims to capture the attention and the dollars of many consumers, without any repercussion. Therefore, federal regulator agencies must continue education and protect citizen of all ages, so that false and inappropriate content does not harm innocent
False advertising is normal for any business, when we turn on our televisions we see companies showing us deals and price but there is a catch to it if you read the small lines on the bottom of the screen. Also how can fast food be misleading when schools and the government are the ones that are informing us about the risk of eating at a fast food restaurant but yet there is still an increase in obesity. If we have all these information and tools then why is the U.S struggling with obesity and blaming fast food companies for it? You might say that because fast food is addictive, but as for any activity that is addictive we have resources that provides help for people who are addicted to fast food. But as I stated before the stats still show that there isn’t any decrease in