Analysis of Bad Ad In the media today, we are easily tricked by advertising. We are manipulated into believing we need to purchase the latest product sold by companies to be happy and achieve high social status. Media uses tools like appeals, claims, fallacies, weasel words, etc. to trick their audience into believing they must have their product. In today’s society, companies are able to pretty much sell consumer’s anything they want, as long as they can convince them they need it. The advertisement I chose to Analyse is for Fuze Shape drinks. The advertisement features an eye-catching picture of a woman’s very toned, naked butt and thigh with the fuze drink package design painted on it. In bold letters, at the bottom of the ad, …show more content…
In the subtext of the advertisement, when it mentions that the drink has Chromium, which helps metabolize carbohydrates and fats, it seems to state this as fact, like the drink guarantees that it will boost your metabolism, when really it just says what chromium does. It can’t guarantee that it will help you metabolize anything faster and we have no idea how much chromium is actually in the drink. This is done by the use of the weasel word: help. When the ad says “helps your body metabolize carbohydrates and fats” it misleads you to thinking it will work 100%, but there is no guarantee that it will make your metabolism any better, it simply states what chromium functions to do. This advertisement also makes it seem like Fuze Shape is the solution to getting a better body shape. This is very unrealistic because it takes a lot more work than a drink to get a nice shape. You really need to eat healthy, eat appropriate portions and be …show more content…
Whether you look at the scientific claims it makes, the weasel words they use, or the implicit message this ad doesn’t guarantee anything about the product. Everything leans to manipulation of the audience to sell this product through clever advertisement. We need to be aware of what real truth in the advertisements we see. We need to know where we feel vulnerable, because that is the exact area where someone will target us and lure us in. As we can see ads may try to use multiple messaging to find our sweet spot. They know it works if it makes them money. Buyer beware- if it looks to good to be true- it usually
This commercial contains both ethos and pathos. Credibility is another word for ethos; it is the use of reputation, experience, and values of the author or an expert to support claims (Johnson-Sheehan 147). Ethos in the commercial is shown at the end. The last frame is the start living healthy and Department of Health logo, which makes this commercial credible. Pathos are emotion, the text uses feelings desires, or fears to influence the reader. The pathos in this commercial is at the beginning. A beverage can gets opened and poured into a cup. What comes out is orange junk and leaves you thinking, what! Where's the soda/juice? This made me feel disgusted because in actuality, the orange junk is in comparison to how much sugar soda/juice can contain. The second pathos is shown when the actor drank the cup of orange junk. Those made me feel even more disgusted and not want to drink soda again! The third pathos is shown towards the end of the commercial, showing the healthier choice, water.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
This ad in particular promises “improved softness”. The problem with this claim is that it is unclear to what extent the product may have on its customers. Will the person wearing this product find themselves looking as if they’ve had professional work done, with no fine lines in the skin, or will the person only seen a small difference in their appearance? The word “softness” is also unclear. The word could mean a number of things, such as smooth complexion or evenly toned face. Does this mean the targeted woman needs to have silky soft skin, and if she doesn’t, will this be the product that solves her “problem”? It most likely will not be nearly as drastic as it might seem to me. The advertisement also promises “sublime bronze”, “instant summer glow”, and “blurred imperfections”, all of these claims are too general for anyone to decipher exactly to what extent this product works. This advertisement hopes that by using these words and phrases, women who are insecure about their “imperfections” or white, dull, skin, will buy this new product.
Every day people flip through magazines. Some read every page to enhance their knowledge of the surrounding world, while others are just going through looking at the ads. Many do not think twice about what is being said or expressed through the words and pictures. If people did, however, they would see the truth. We tend to base our product purchases on one simple idea: company advertisements and how they persuade us into buying their products.
The ad then states that the ingredients used are clinically proven to increase metabolism, which is where the logos comes in place. They load the reader with information on how the ingredients can curb the appetite, remove excess water weight, and support energy levels. In fact, they even suggest
One such misleading advertisement was for a product called Skinny Pill for Kids. This diet pill was targeting kids ranging from age 6 to 12. The pill was supposed to help kids lose weight and provide essential daily vitamins, minerals and herbs. “The marketer of the supplement said her company had not done safety tests on children” (CNN, 2002). It turned out that the product being advertised as a “miracle” to help children loose weight contained herbs that are diuretics. “Uva ursi, juniper berry, and buchu leaf all cause the body to lose water. A doctors’ guide to drugs and alternative remedies, states the uva ursi should not be given to children under age 12” (CNN, 2002).
This paper will analyze an ATT commercial according to audience, purpose, context, ethics, and stance. The focus will emphasize the audience which the aid is trying to reach and how they do so.
Consumers rely on good faith that whatever is being advertised is true. This is why they even go an extra mile to read reviews to ascertain this fact and find out more of what was probably erroneously forgotten. Unethical advertisers know this fact as well and they capitalize on it and manipulate consumers. They know claims are only verified when a person buys and uses the commodity. Thus, by the time the client goes through this process of verifying, the sale person will have made sales for that particular moment. Unfortunately, these kinds of marketers are short sighted and this behavior only works in the short run. Once the consumers find out the truth, they stop using that product and feel exploited. The advertiser and the consumer benefit nothing and this a...
always bought to the reader and so this is why I came to believe that
In 1974 the Weyenberg Shoe Manufacturing Company released an advertisement that depicted a woman lying naked on the floor behind a shoe, with the words “Keep her where she belongs...” pasted across the top. In March of 2013 musical artist Robin Thicke released a song titled “Blurred Lines,” and, with its catchy beat, it took the nation by storm. However, upon listening to the lyrics several people began to complain about the message of the song, one that perpetuates rape culture. A few days later in March the situation became even worse, when Thicke, along with T.I. and Pharrell, who were originally featured on the track, posted the music video to Youtube. In it, women are shown topless in nude thongs, crawling around on the floor and dancing
In this advertisement, obviously, the author uses a picture to catch people 's attention, and then provide them text for more details. The very first reason followed by the author why people should choose this 24 Hour fitness is because this is the center that you can join to work out anytime you want. That is shown clearly on the logo of the fitness center is 24 over 24 at the bottom of the picture. Second, many people who are overweight or want to have beautiful body often look to this fitness center to work out and to advise on how to lose weight from the coach. Third, people run for health and fitness, you forget who you are demanding volume of stress you have at work. Finally, it hit the sentiment the majority of the women are their husbands always cheating, because of a simple reason that their wives are overweight. Therefore, to have a beautiful shape and keep their husbands, they should go to the gym. However, the necessary question is brought up to make this advertisement more understandable: How can this information convince people that they should go to this fitness take care their
Advertising is designed to get information from the companies to the consumers. With that being said, there are several ways in which companies will go about this to ensure that their information is relayed to the consumers effectively and efficiently. According to George N. Root, from Demand Media, “advertising uses misguided promises of desired results to convince customers to purchase a product.” Nancy Day expresses in her book, when there are many of the same products, companies need to convince the public that their product is superior. Which results in an increase in the demand for advertising (7-8). This is when informative advertising turns into manipulative advertising. Root goes on to explain that advertising agencies use manipulative techniques such as “expert” opinion, attractiveness, lifestyle, and fear to control their audience.
As I was walking through the halls of the different departments in Target, I saw a great amount of advertising on items in order to catch the customers attention. This ads were placed all over the store in order to have the ability to pursue the customers to purchases that certain item or attend to certain place or department in the store. As I looked around the stores, out of the many ads I chose the ones that popped out and caught my attention. The following were ads around the Target Store: a man wearing a Batman shirt, the Make-Up section with the Target logo drawn by make-up products, Betty Crocker Supreme brownie mix, Starbucks ads, halloween ads, Mickey Mouse Huggies Pampers, Target’s annual Flu Shot, a lady wearing an Hollister cardigan and a Micheal Kors bag, the Aunt Jamima pancake mix, and finally the sport department in Target advertised by a young lady dressed nicely, wearing shades and holding a basket ball with a finger.
We buy every product for a reason and if there wasn’t a such thing as advertisement we would be buying products for no reason. There would be no competition between businesses and no product would be unique and different from products that have the same purpose, some people prefer to wash dishes with Dawn dishwashing liquid over Joy dishwashing liquid even though they have the exact same purpose. In some way one dishwashing liquids advertising was better than the other which makes the consumer prefer one dishwashing liquid over the other. In modern time we will all be advertised at almost 24/7 until we die. But if you really just take a look at the products that you 're buying and ask yourself why you 're buying that product it might help you be more efficient in buying the products that you think are better, when in reality you’re just feasting on all the advertisement that that product and company is feeding you when really that product isn’t the best and actually isn 't really that good compared to all of the others that didn’t stand out to
The advert alongside is simple and straight to the point. It contains very few details but extremely large content by the choice of words and graphics. At a glance, one can know, without reading the text, what the advertisement is all about. The advertiser has used a cartoon image as opposed to a real person image in the advertisement. This however does not mean that the advert is meant for kids or people who love cartoons. This step is always taken to reduce detail and avoid viewers over dwelling on unnecessary aspects of the advertisement. The setting is also plain. The background has no more information. The advertiser’s has employed the use of this strategy to ensure that the viewer does not miss-associate the advertisement.