Advertisement in Magazines: Sara Michael´s Company Case study

1122 Words3 Pages
bulb-icon

Recommended: Advertising effects essay

More than just the surface value

Every day people flip through magazines. Some read every page to enhance their knowledge of the surrounding world, while others are just going through looking at the ads. Many do not think twice about what is being said or expressed through the words and pictures. If people did, however, they would see the truth. We tend to base our product purchases on one simple idea: company advertisements and how they persuade us into buying their products.
All product advertisements are formatted around the idea of making sure their product is noticeable to the public and available to be purchased. Such is the case with Sarah Michaels, a bath and body company. They have multiple ads that showoff their product as being the best. They claim that their product as being the best. They claim that their product is the perfect gift for someone. Or easier said, their product is the best out there. They also believe that this merchandise will increase friendships. With thoughts on their products, Sarah Michaels believes that this is the best choice for people to buy.
The ad is not just a picture or a word that says, “this is the best, buy this.” It is actually made up of different types of evidence. One type of evidence of this is the visual details of the ad itself, minus the product. The first thing people would notice is that the whole ad is in black and white, except for the product. Using this style of advertisement is very creative because it makes the gift stand out ten times more than if the entirety of the ad was in color. It was wintertime, most likely around Christmas, because there is a door in the background that has a Christmas bow on it. The ad was also placed in the November issue of Glamour. The product consists of multiple bath and body lotions, body wash, shower gel, and bath sponges in the gift box. They are all on display together in a very well-presented fashion. The bright colors are very eye-catching. There is also a little picture frame in the box that has a picture of the two girls in the ad in it. This puts a very strong emotional grasp on the reader because it may make them recall their friends.
Another detail of the ad is the two teenage girls sitting on a bench.

Show More
Related

  • Charmin Toilet Paper Ad

    865 Words  | 2 Pages

    Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.

    Read More

  • A Hero: S Journey In Yann Martel's Life Of Pi

    982 Words  | 2 Pages

    Pi’s journey starts out in a town in India known as Pondicherry. Here he finds a great interest in both Zoology( the study of animals), and religion. Pi also as well shows much knowledge in Zoology as shown in this quote from the book. “I got every possible student award from the department of Zoology.” (Pg.6) Pi, relating to religion(his other great interest), believes in multiple religions of which include Hinduism, Islam, and Christianity. Pi also finds great enjoyment in going to the Zoo, a zoo in which his own father owns. Pi’s great home life before his journey doesn’t last too long however. Soon the Tamil

    Read More

  • Rise Of The Image Culture Analysis

    1062 Words  | 3 Pages

    Have you ever seen an advertisement for a product and could immediately relate to the subject or the product in that advertisement? Companies that sell products are always trying to find new and interesting ways to get buyers and get people’s attention. It has become a part of our society today to always have products being shown to them. As claimed in Elizabeth Thoman’s essay Rise of the Image Culture: Re-Imagining the American Dream, “…advertising offered instructions on how to dress, how to behave, how to appear to others in order to gain approval and avoid rejection”. This statement is true because most of the time buyers are persuaded by ads for certain products.

    Read More

  • Comparing Life Of Pi And Yann Martel's Inferno

    948 Words  | 2 Pages

    Religion has a profound affect and important place in both stories, shaping the characters and the tone. Pi sees something greater than himself in Richard Parker, something endlessly beautiful and complex. Richard Parker symbolizes God to Pi. His features are amazing but he sees things in his stare that are parallels to his three religions, Islam, Hinduism, and Christianity. It was “... intense, cold and unflinching, not flighty or friendly, and spoke of self-possession on the point of exploding with rage” (Martel 152). The amber eyes of Richard Parker, having so many emotions and characteristics, are similar to how Vishnu’s mouth holds the universe. When he washes up in Mexico and Richard Parker disappears, it is because he does not need him anymore but he is still with him,

    Read More

  • Analysis Of Nutrilite

    727 Words  | 2 Pages

    Finally, the ad makes use of various rhetorical devices. The ad lists the advantages for the beauty from the inside out. In this ad the art of persuasion is very strong. The sparkling faces give energy and firm determination of getting something out of it, generating a strong belief of benefiting from this dietary supplement. In the ad, the picture with three females illustrates the feeling of happiness and confidence on their faces, which attracts others audiences as well as promoting the emotionally pleasant

    Read More

  • The Unusual Religious Convictions of Pi Patel in Martel’s novel, Life of Pi

    515 Words  | 2 Pages

    At a very young age, Pi Patel, the main character in Martel’s novel, Life of Pi was introduced to religion. Unlike the typical child, Pi had experiences in his life that made him believe in certain religions. By the time he was a teenager he practiced Christianity, Islamic, and Hinduism faith and had no doubt that was what he was meant to be doing. He began to be judged by practicing three religions at once. An example of this is when his father would say that it was just as bad to dabble in multiple religions than to not believe in any. Both his father and the religious leaders agreed Pi needed to be faithful to one in order to be accepted. This is not what Pi wanted, and ultimately stayed true to the morals he had that all religion was true. He continued following those religions against his surrounding judgments and that was the first “test of faith” “that Martel focuses on throughout the book. Pi believed in “the better story” to best aid him in his childhood to make him feel safe against life’s cruelty. (e.i. being bullied)

    Read More

  • Argumentative Essay On Graffiti

    1623 Words  | 4 Pages

    The rise of vandalistic art produced by Banksy and others, has altered the way in which the public views graffiti culture. Where spray paint once represented gangs and violence, it now suggests an exciting and cutting edge artform that could potentially be a lucrative investment. In fact, Banksy’s work is so sought after that people are willing to take bricks out of buildings in order to steal it. In 2013, one of Banksy’s most famous pieces of artwork was stolen from the side of a store in the UK. It was later discovered at a US auction (Banksy Artwork Taken). “Street art has entered the art world’s mainstream, with Banksy pieces regularly selling for more than $1 million” (Salib

    Read More

  • Life of Pi, by Yann Martel

    1016 Words  | 3 Pages

    Piscine Molitor Patel is the main character of the story Life of Pi, known to as the nickname Pi. Mathematically, Pi is also a term referring to the series of endless numbers that is used to measure the circumference of a circle. People commonly used the number “3.14…” or the fraction “22/7” as Pi. Yann Martel had cleverly woven these numbers in between the stories. Throughout the novel, Pi had stated: “I survived 227 days. That’s how long my trial lasted, over seven months” (Martel 189). The 227 days that Pi Patel had survived symbolize the fraction “22/7” from the number Pi. This is an example of Martel implying geometric figures throughout the novel. In between the 227 days, a story had tested Pi in the knowledge and faith in God. Before the shipwreck happened, Pi Patel was introduced to three main religions: Hinduism, Christianity, and Islāmic. Hinduism was familiarized to Pi through his aunt since a very young age. Christianity though was introduced to Pi when he was fourteen years old and followed by a year later was Islāmic. Although these are three different religions, Pi believed that they all shared the same one God. Due to an argument with his mum, Pi stated: “I don’t see why I can’t be all three. Mamaji has two passports. He’s Indian and Fr...

    Read More

  • Life Of Pi Coming Of Age Analysis

    439 Words  | 1 Pages

    Religion has played a vital role in Pi’s existence. On page 29, the author writes “…Darkness is the last thing that religion is. Religion is light,” (29), from the very beginning Pi thought very highly of religion. Although Pi believed in three religions, he still had something to believe in and put his faith in. He believed that religion would help him get through everything and anything. Then on page 53, the author writes, “But religion is more than rite and ritual” (53), Pi values religion and he

    Read More

  • Life Of Pi Religion Research Paper

    844 Words  | 2 Pages

    “We are all born as Catholics.” (Martel 47) This quote is important because Pi thinks that everyone is born as Catholic, without a religion, until you get introduced to god. Then he says once you meet up with God, people usually know their religion at that point but some will lose God on the way. Pi said he never lost God through all his journeys and God was always there for him. "I kept myself busy. That was the key to my survival.” (Martel 190) Pi’s faith to Christianity created a pathway and routine of praying five times each day. Sunrise, mid-morning, late afternoon, sunset, and night, Pi knew his whole entire schedule for when he would pray. Pi never would skip these prayers because it was a routine and if he messed it up, God would not be with him. “Solitude began. I turned to god. I survived.” (Martel 311) “Yes, so long as God is with me, I will not die. Amen.” (Martel 148) This quote is important because Pi is all alone and there is not much he can do. So, he puts his life in the hands of God and this is how he survived. Since Pi gave everything to God, in return God saves him and keeps him alive. The religion Christianity helped Pi get through his ordeal at the sea with God always by his

    Read More

  • Life Of Pi Religion Essay

    994 Words  | 2 Pages

    Among the many themes in Yann Martel's novel Life of Pi, religion is one of the most important. The first part of the story revolves around Pi's childhood and religious beliefs. In the first chapter, it is made apparent that Pi has suffered greatly, and found solace in religious studies and zoology. Later, the readers learn that he also enjoyed swimming and that he lived in a zoo as a child. Then the story of Pi's name is brought to light; he was originally named after a swimming pool in France. He was bullied at school for his name, prompting him to change it to simply "Pi Patel". The book then documents his relationship with Mr. Kumar, "the first avowed atheist I ever met" (Martel 25). Next, Martel tells of how Pi's father considered man to be "the most dangerous

    Read More

  • Life Of Pi Religion Essay

    679 Words  | 2 Pages

    Pi’s openness in his religions lead him to find equality in three different religions. The variety of religions show evidently throughout his journey and have changed throughout the entire novel. He starts off as a loyal believer wanting to find a way to love God, to a boy whose faith hinders, losing hope, and finally to a survivor who evolves his faith more stronger than ever before. Without these multiple religions, he’d have lost hope and possibly have changed the outcome of his

    Read More

  • Understanding Internet Growth and Its Impact on Society

    2164 Words  | 5 Pages

    The World Wide Web, was created in the 1990’s by a Tim Berners-Lee, the web was built in order to allow individuals to access information for free, anywhere in the world, without any one person having control of the Internet, the World Wide Web allowed information to be read, stored, uploaded and retrieved anywhere on the internet using a link that was associated to it. Lee was huge part of that because what he did he, Lee laid down

    Read More

  • Advertisement Manipulation

    942 Words  | 2 Pages

    Advertisements are located everywhere. No one can go anywhere without seeing at least one advertisement. These ads, as they are called, are an essential part of every type of media. They are placed in television, radio, magazines, and can even be seen on billboards by the roadside. Advertisements allow media to be sold at a cheaper price, and sometimes even free, to the consumer. Advertisers pay media companies to place their ads into the media. Therefore, the media companies make their money off of ads, and the consumer can view this material for a significantly less price than the material would be without the ads. Advertisers’ main purpose is to influence the consumer to purchase their product. This particular ad, located in Sport magazine, attracts the outer-directed emulators. The people that typically fit into this category of consumers are people that buy items to fit in or to impress people. Sometimes ads can be misleading in ways that confuse the consumer to purchase the product for reasons other than the actual product was designed for. Advertisers influence consumers by alluding the consumer into buying this product over a generic product that could perform the same task, directing the advertisement towards a certain audience, and developing the ad where it is visually attractive.

    Read More

  • The Role And Value Of Creativity In Advertising

    1345 Words  | 3 Pages

    Creating a creative advertisement that stands out from the crowd is essential for any company’s growth. A common communication strategy is for companies to break through competitive clutter in order to shape consumers attitude and intentions. A creative ad is able to catch the attention of onlookers with the added wow factor. Interest in an ad is influenced by surprise, information and benefits. Comforts fabric softener ad (See appendix 1), is a great example of this as the ad displays a perfect visual for their product with an added touch of humor to draw potential customers attention to the ad. Their ad clearly conveys the message of their product without the need of a

    Read More

More about Advertisement in Magazines: Sara Michael´s Company Case study

Open Document