Make Up Textual Analysis

Although advertisements seem so simple, the actual process and thought behind them is much more complex than one would think. A group of peers and I set out to create an advertisement for our own original product. Although there were hundreds of steps taken before our final product was finished, the process can be broken up into three main steps. These include conceptualization, design, and delivery. Brain storming, target audience, primary emotion, and deciding on a product are all included in the first step of conceptualization. From the beginning, we all agreed on creating an advertisement for a makeup product. Once this was decided, it was much easier to pinpoint a target audience and the emotion we want to draw from the audience. Women

Next, we had to decide what emotion would leave the greatest impact on our audience. Makeup is primarily designed to make a person feel beautiful, more confident, and flawless so they will be greatly influenced to buy a product if the emotion of envy is triggered. This is why we chose envy as our dominant emotional appeal. For our next step, we created our brand name. Our group wanted a unique name that would embody the product itself. After much consideration, we decided on flawLESS. Not only does it tell the audience how their skin will look and how they will feel wearing our product, it also includes the word less in it. This is emphasized by the capitalized letters to tell the audience that our product requires less makeup, time, effort, and hassle. After my group agreed on a product, audience, emotion, and a brand name, we had to create a reason why our product is

The advertisement itself is what will draw in the audience and entice them into buying our product. For this reason, the appeals, color, juxtaposition, and more had to be carefully arranged. The first thing our group had to decide on was the ethos. We came up with many different famous and influential women with a fan base that ranges from teens to adult women. Not only did they need a strong fan base, we needed to choose someone who is beautiful, confident, and relatable. These are all traits that everyday people admire about celebrities. We thought of many different celebrities but in the end we decided to use Alicia Keys as the promoter for our product. We chose Alicia in particular because she is relatable and she has a known reputation of being involved in the no makeup movement. Her approval of our makeup product would give us an advantage because she usually does not trust and promote other makeup products. We centered a picture of Alicia to dominate the ad and draw the audiences eye towards her so that her beauty is the main focus of the ad. She is wearing a bold red dress that gives off a powerful feeling, as does her hair blowing in the wind. These simple details give off the pathos of our