Lifeline Of Ohio Motorcyclist In Ohma Case Summary

Despite the inconsistency in the planning and execution, I consider this case to be successful. Lifeline of Ohio (an organ procurement organization) and Fahlgren Mortine united in this case to give the term “Organ Donor” a new meaning. In addition, they wanted to increase the number of registered organ donors of motorcyclist in Ohio. Lifeline of Ohio and Fahlgren Mortine research were accurate and authentic, due to the fact of their execution styles and evaluation results.
I discovered a few inconsistencies. One of the inconsistency being that one of their goals was to convert 5% (12,250) of central and southwest Ohio motorcyclists to registered organ donors, however their results show that only 2,999 additional motorcyclist had registered as organ donors. The number was not met, so why add that as a successful result? They wanted to convert 5% of motorcyclist to registered organ donors, however they never gave an exact total number. What is the total number of motorcyclists in Ohio? Another discrepancy in this case is that they listed their successful results for the number of paper registrations being more than 100, however they never said in the beginning of their campaign that their target number was 89

They only reached 235 Twitter followers and 65 Facebook followers. That is not many followers. As well, they were vague about the sources they choose to promote with. Fahlgren Mortine and Lifeline of Ohio said “Print coverage was secured in three regional newspapers and on several blogs and websites” (Hayes, Hendrix, and Kumar, pg.329). In their defense, that is a successful improvement but, they could have done more. They could have advertised commercials on television, other websites related to motorcyclists, and billboards. This event could have aired on the news. They had money left over from their budget to do