The Use of Promotion Strategy

785 Words2 Pages
bulb-icon

Recommended: The role of advertising in business

Promotion Strategy:

The effective use of all the tools of marketing mix help a company to create, communicate and deliver value to potential customers. Promotion the fourth element of the marketing mix is generally divided into five differential tools, all of which contribute to the achievement of marketing objectives. These are:

1. Advertising: paid for space, time or material that promotes any company’s product or service.

2. Sales Promotion: short term incentives and offers that encourage people to buy product or service.

3. Public Relation: news and information about company’s products and services for which the company doesn’t directly pay for.

4. Personal Selling: personal presentation to prospective customers regarding company’s items.

5. Direct marketing: non-personal presentation to prospective customers to which they can respond directly.

These promotion strategies of marketing mix are developed around the customer’s needs, wants, habits, characteristics, attitudes, location, etc.All the Promotion strategies are the most effective and important communication vehicle for marketers. The strategies of promotional activity help the marketers to enhance the paths for reaching towards their goals. It’s a free GUIDE or method or creating and increasing sales for producers or marketers. After selecting the target market it is the next major step for marketers to reach that target market and encourage people to buy more and more through all tools of promotional strategies. The widely used division of promotional strategies helps in three ways:

▪It helps companies to decide which tool will be most useful in achieving particular objectives.

▪It helps companies to decide how to divide up their budget between the different p...

... middle of paper ...

...n opener as a gift while delivering each cartoon for the wholesaler and retailers

*our sales team will rent some space on consumer’s (Housewives –the individual user) social interactive accounts like face book or twitter for giving adds of our product, as people are highly influenced by those things which are recommended by loyal friend.

* In order to increase the usage of the brand we can start promoting via visual media and via cookery shows, the brand will try to educate the consumers on the different recipes with Danish Condensed Milk.

*we will try to give commission discount in case of selling each cartoon during festivals for our distributer-the cycle man.

Packaging:

We will take initiatives so the brand also came out with a package innovation through variant tube kind of condensed milk. The purpose is to use it as a topping for biscuits and breads.

Show More
Related

  • Bongo.. Always American Made - Analysis Of Bongo Jeans Ad

    558 Words  | 2 Pages

    and idea of risk-taking in the ad. Milk is included as if to say, "Even though

    Read More

  • Advantages And Disadvantages Of Forensic Anthropology

    1594 Words  | 4 Pages

    policies as well as practices. It enables authorities to make informed decisions based on the

    Read More

  • Using The 4 Ps To Market Ultimate Fighting

    1277 Words  | 3 Pages

    Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering. Marketing is extremely important, and a fundamental building block for business growth. A marketing team is given the task of creating customer awareness through a variety of different marketing techniques. If a business does not pay close attention to their consumer demographic and needs, they will eventually fail over time. Two important aspects of marketing include acquiring new customers, and the preservation and growth of relationships with current customers. Marketing has always been viewed as a creative outlet, which encompassed advertising, distribution, and the selling of goods and services. Marketing staff will also try to anticipate what customers will want in the future, often being accomplished with market research. In summation, a good marketing plan should be able to create a favorable proposition or series of benefits that a customer can value through goods or services. The marketing mix is normally described as the strategic positioning of a product or service in the marketplace, using the specification of the four Ps. During the early 1960’s, Professor E. Jerome McCarthy of Harvard Business School stated that a marketing mix contains four elements. The four key points are product, pricing, promotion, and placement. It is recognized that all these aspects must be present to ensure a successful business model within a given industry. We will now take a thorough look at the four marketing mix points.

    Read More

  • Monster Beverage Corporation Business Case Study

    1887 Words  | 4 Pages

    The marketing mix, which is basic to any organization, can be considered the ‘controllable’ variables that every business encounters. These controllable variables can be modified based on the uncontrollable variables (external factors found in Environmental Scan) that directly affect business operations. A company focuses on four elements in the marketing mix: Product, Price, Place, and Promotion, which are managed and coordinated through marketing programs in efforts to appeal to their target market. Marketers strive to understand what motivates consumers to purchase certain products. The marketing mix helps to break down some of these questions: What will consumers buy? How much will they spend? Where will they buy? And will they buy again?

    Read More

  • Haagen Dazs Case Study

    592 Words  | 2 Pages

    Haagen-Dazs ice cream in Malaysia comes in several classic flavors as well as numerous abstruse flavors to the variety. It is sold in both grocery and retails outlets. (justhaagendazs.wordpress.com.2011) A new product line to extension would be frozen yogurts for this company. Ice cream and frozen yogurt are both frozen delicacy that are made from milk products, however, there is a compelling characteristic that stands out and distinguish them. (healthyeating.sfgate.com,2014)With the purpose of frozen treat to be ...

    Read More

  • Analysis Of Victoria's Secret

    1016 Words  | 3 Pages

    The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand of products in the market. Price, Product, Promotion and Place, are known as the 4Ps that make up a typical marketing mix. As marketing evolves, there are additional Ps that can also be included in the marketing mix, however, focusing on the 4 core Ps of the marketing mix, price, place, promotion and Product, taking an in-depth look at the aspects of Victoria’s Secret in general and in terms of the selected product. All the elements of the marketing mix influence each other. They contribute to the business plan for a company and if managed correctly, can give it a great success. In order to successfully master marketing mix, it needs understanding,

    Read More

  • Compare And Contrast 4ps And Value Approaches To Marketing

    722 Words  | 2 Pages

    Promotion. Finally comes promotion - informing the customer on the qualities and advantages of the product so that the potential buyer learns about the product, prefers it to those of the competitors, and has an opportunity to buy it at some place.

    Read More

  • Marketing Mix Strategy to Achieve Marketing Objectives

    779 Words  | 2 Pages

    Marketing Mix is a very essential concept for the progression of the business. Products and services of a business organization get effective strategic positions in the market with the help of using marketing mix. According to Belz (2011), through appropriate attentiveness of the marketing mix, an organization can have proper explicated marketing tactics and strategies through which the company’s marketing objectives can be achieved at the required level. Marketing mix is not merely a single term but it is an assembly of different elements of marketing.

    Read More

  • The Characteristics Of Key Performance Indicators (KPI)

    729 Words  | 2 Pages

    It helps management to identify the specific area that needs to be highlighted by the organisation.

    Read More

  • Marketing Strategies of an Ice Cream Firm

    6747 Words  | 14 Pages

    Marketing Strategies of an Ice Cream Firm Introduction As the Marketing Manager of this ice cream firm, CALMOR, I have. written this report detailing the marketing strategy for the launching. and selling of a new ice cream containing liqueur, as the ice cream liqueur should contain at least 6% alcohol, there are restrictions as. where it can be sold. With a budget of £5 million, I have also. detailed where this budget is to be allocated.

    Read More

  • Nestle

    570 Words  | 2 Pages

    4.     Examples of such products experimented with include tofu, noodles and of Nestlé’s favorite, condensed milk.

    Read More

  • Essay On Marketing Mix

    906 Words  | 2 Pages

    To create a successful marketing mix you must have all of the following aspects: the right product for your target market, sold to your target market at the appropriate price,in the right place and time, while using the most fitting promotion. ( Marketing Theory 1995.) The product, price, place, and promotion all are of uttermost importance in a business, since all businesses must complete all of these activities, including advertising agencies and research firms, everybody in the business world should understand the marketing mix.

    Read More

  • A Competitive Audit of Nestle's Milo

    1507 Words  | 4 Pages

    It enables an organisation to plan future activities by considering a number of questions such as: What are our Strengths? How can we build on them to ensure that we offer a better product than our competitors? What are our Weaknesses? How can we eliminate them? What are our Opportunities?

    Read More

  • Sales Promotions

    649 Words  | 2 Pages

    In the efforts of advertising, creating good public relations, and the carrying out of its own personal selling efforts, companies add sometimes activities as supplement. These activities are called sales promotions and in a B2B setting it is called trade promotions. Sales promotions are kind of temporary things, some kinds of incentives urging customers to act quickly. We will mostly get interested in the B2C setting, i.e. sales promotions, in the setting of Burkina Faso, using three types of sales promotion: sample, contests, and loyalty programs. Then we will see if the infrastructure for sales promotions exist in all the countries.

    Read More

  • A New Packaged Milk Brand

    1345 Words  | 3 Pages

    Branding experts could not imagine how Olper’s could distance itself from its parent company’s incredibly unappetizing, chemical-laden, and non-edible roots. Yet, by the end of 2006, sales for Olper’s Milk had reached Rs.1 billion (approximately US$ 15 million) and in 2008, the brand has a market share of close to 22 percent—second only to Milk Pak (estimated at 40 percent). The critics had to grudgingly accept that the new entrant to the multi-billion rupee packaged milk category meant business.

    Read More

More about The Use of Promotion Strategy

Open Document