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The history of LEGO's
The history of LEGO's
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To begin I will tell the history of Lego. Master carpenter Ole Kirk Kristiansen opens the doors of his business in 1932, in the village of Billund, Denmark. He made stepladders, ironing boards, stools and wooden toys. His son, Godtfred Kirk Christiansen, started to work in the business at the age of 12. In 1934, Ole Kirk Kristiansen Company and his products now adopt the name LEGO, formed from the Danish words "LEg GOdt" ("play well"). After some time, they realized that in Latin the word "LEg GOdt" means, "I put together". At this time, the company also has 6-7 employees. In 1935, the business creates its first LEGO wooden duck and markets “Kirk´s Sand game” first construction toy. In 1936, Godtfred Kirk Christiansen takes Ole Kirk 's motto …show more content…
The first Lego World Show happens in Denmark in 1981. In 1982, the Lego Group celebrates 50 years of business. In 1983, the Lego Group has 3700 employees worldwide. The Lego Prize is made in April being worth DDK 750,000 in 1985 and then 1,000,000 in 1989. The Lego Group is honored with the title of “Purveyor to Her Majesty the Queen" on April 16, 1986. Also in this time, Godtfred Kirk resigns as chairman of the board of Lego and Kjeld Kirk takes over the …show more content…
In 1992 a Guinness record is set for 545 meters of Lego rails in a construction line set and the world’s largest Lego Castle is built on Swedish television. In 1994, Lego launches their first ever TV campaign in China and the Lego Group has a total of 8,880 employees worldwide. In 1995, Godtfred Kirk passes away on the 13th of July. In 1996, the first Lego website is launched with the domain name of www.lego.com. In 1997, there is a Lego set that has a CD-ROM with building instructions burnt onto it with a programmable bar-code reader and a bar-code truck. in 1998, the Lego Group presents their new brand statement “Just Imagine…”. They also face their first ever deficit along with having to recall all of the LEGO PRIMO Ladybird rattle for risk of small children choking on
Fun Games Company was founded by Avery Rinehart to produce a novelty item marketed under the name Puzzler. Each Puzzler cost the company $14 to produce. In addition to these production costs that varied in direct proportion to volume (so-called variable costs), the company also incurred $4,000 monthly ¡°being in business costs (so-called fixed costs) irrespective of the month's volume. The company sold its product for $22 each.
Lego kits can be used in different businesses and organisations like offices, car parks, arcades and banks.
Newell,perry, Claire, Simon. "Disney Toys Made in ‘sweatshops’." The Sunday Times. Times Newspapers Ltd, 23 Dec. 2007. Web. 26 Feb. 2011. .
For the construction of the robot, only the Lego pieces and sensors provided in the tackle box were used. The design of the robot was modified from the original versions however, with the following specifications. The wheels were positioned in the front part of the robot, thus changing the axis of rotation to the front of the robot when it turned. Instead of the conventional four wheel design, the two rear wheels were replaced with a single pivoting wheel, thus reducing the resistance when turning. Finally, an ultrasonic sensor and sound sensor were mounted at the front of the robot as shown in Figure 2.
In 1945, Ruth and Eliott Handler founded Mattel – one of Americas leading manufacturing companies of today. The idea for the Barbie doll was conceived when Ruth watched her daughter play with adult paper dolls. She noticed the importance of being able to change the doll's clothes, and decided to create a three-dimensional fashion doll, naming her Barbie after Barbara (her daughter). At the time, the toy market was dominated by baby dolls and toddler dolls. Barbie was a new conception that became a worldwide hit. Since her debut in 1959, Barbie has remained one of the most popular toys of all time. There are two Barbie's sold every second, and more than one billion dolls have been sold around the world (Maine, 2000, cited in Slayen, 2011).
The event was estimated to bring in 5 billion dollars worldwide in product sales and when the day finally came, toys were flying off the shelves with most being sold out. Disney focused hard on releasing their line of toys in order to also attract an audience of younger viewers to the new
These past few years haven't quite been all fun and games for John Eyler, chairman and CEO of Toys "R" Us. Shortly after joining the company in January 2000, Eyler set about revamping Toys "R" Us to better compete in the marketplace while brushing up the company's image. But a downturn in the economy together with the effects of 9/11, not to mention the West Coast port lockout, wasn't part of the plan.
Toy World, Inc is a manufacturer of plastic toys for children, founded in 1973 by David Dunton. In the past, the company's production schedules had always been highly seasonal, reflecting the seasonality of sales. Jack McClintock, president and part owner of this company, is considering a proposal to adopt level monthly production for the coming year.
As the doors of our space capsule closed, my 10-year-old imagination opened. Suddenly, I was aboard the X-2 Deep Space Shuttle preparing to depart Earth for a once in a lifetime journey to the Red Planet. Mission Space at Epcot brought my sci-fi daydreams and drawings to life. After returning to Earth, I pondered, “ Who were the creative minds that put figments of my imagination in front of my eyes?” Later that afternoon as my family explored a Disney bookstore, the answer appeared on a book entitled “Disney Imagineering”. Imagineers are a remarkable group of talented artists and engineers carefully selected by Disney. They combine their extraordinary imaginations and artistic abilities to bring life to characters and experiences most people can
Hasbro owns only two production factories; one in Massachusetts, USA, and the other one in Waterfall, Ireland. These facilities are in charge of producing board games and puzzles, while the rest of their products are manufactured by third party vendors and other outsourcing factories. Through this line of action, its business model allows Hasbro being a cost leader, focusing resources towards the development of innovative ideas for their products and their systems. Some key areas in the overall strategy of Hasbro are: Human Resources, Purchasing, Product Development and Customer Services.
The LEGO Group organization is famous due to its flagship product – colourful plastic bricks that can be interlocked to form a variety of figures, and then disconnected again. These binding bricks originated in a wooden form when the company was first established in Billund, Denmark by Kirk Kristiansen in 1932 (The LEGO Group, 2012), and today’s well known plastic version was introduced in 1958 (Rosenberg). The company’s head office is located in Billund to this day, and The LEGO Group remains privately owned by Kristiansen’s family (The LEGO Group, 2012). They currently sell toys and teaching materials in over 130 countries worldwide.
Build-A-Bear workshop became present to the mind whenever Maxine Clark had a fun conversation with her friend’s son. Maxine Clark became the President of the Payless Shoe Store. After awhile that job lost its spark so she began to do something new. Maxine was shopping with a daughter of one of her good friends and her brother Jack in which collected beanie babies, they began to discuss that whenever they got bored or couldn't find anything new to do they would make beanie babies. Maxine read between those lines and came up with the idea of creating a store that kids could be able to create custom stuffed animals. She began to build a plan and that was when it all came together. In 1997 she withdrew $750,000 from her retirement account to get Build-a-Bear Workshop off the ground. All of that money covered the start up cost and building. During the process of building, her first store coming soon signs appeared all over St. Louis. The signs caught the eye of Barney Ebsworth and his partner Wayne Smith. They bought in for 20% for $4.5 million.The first store opened up on a Sunday in St. Louis Galleria. Over 160 million Build-A-Bears have been created
In the 1990’s Mattel built or acquired production facilities in China, Hong Kong, Indonesia, Malaysia, the Philippines, and Singapore. In 2007, China was making the majority of toys for Mattel. In China, Mattel tested products both at its own facilities and in special test labs. The company had specific standards with respect to lead in paint an...
The product release of the “Friends” line in 2012 was a phenomenal success and Lego’s net prof...
Every day people read newspapers, magazines, books, comics, etc. and a vast majority of them never stop to think of how these objects are designed and made.