History Of LEGO Products

1926 Words4 Pages
bulb-icon

Recommended: Lego crisis case study

‘LEGO’ was taken from the Danish Phrase ‘leg godt’ which had the meaning “play well”. The LEGO group originated in 1932 in Billund, Denmark. The First member of LEGO was Kirk Kristiansen. Today, LEGO is in the possession of the grandchild of Kirk, Kjeld. LEGO started as a wooden toy company. Now, LEGO is famous for the LEGO Brick. It is the foundation of most all of their products. There has been major development specifically on this piece of the pie.

As I mentioned LEGO started as a wooden toy company with 10 employees in 1939. In 1949 the company had a variety of plastics & wooden toys including the Brick. In the 1950’s the company is taken over by GodtFred as father Kirk has passed. Branded on 1954, the word LEGO. The toys are now being stamped with the LEGO. The company has a whopping 140 employees. In 1957, the brick is enhanced as a light inside is a added feature. In the early 1960’s, the wooden toy plant suffers and is demolished by a fire. The wooden toys have been taken off the market. In 1963, LEGO states their products’ characteristics shaping the ideal image of what LEGO comes to be in the 1980-2010’s.

1. Unlimited play potential 2. For girls …show more content…

This company has been around for years as it has had year to perfect the LEGO. This company has made a name for itself. LEGO has only added cards to their table. They have added the LEGO Movies, Video Games, and etc. They have taken on masterpieces of Art and Architecture, far and few between. The LEGO name is what holds the value and quality of the product. LEGO’s appeal to be used in with other toys is at a high demand. For Instance, Marvel has created the Batman LEGO movie as well as the toy’s to go with the movie. Star War’s has also jumped on the bandwagon. This a also a unisex toy. The competitive advantage it has over gendered geared toys makes the demand hard to

Show More
Related

  • Toys R Us Mission Statement

    862 Words  | 2 Pages

    When Charles Lazarus opened a furniture store for babies in 1948, he never dreamed it would turn into one of the biggest selling toy stores in the world. Charles named the store Children’s Bargain Town. As time passed, Charles added additional items, such as baby products, tricycles, books and toys for older children. Noticing that toys break and go out of style, Charles played upon this and added more toys to his stores. Nine years later in 1957, he opened a second store and decided to rename the chain, Toys “R” Us since the previous name would not fit on the sign.

    Read More

  • Monster Truck History

    1149 Words  | 3 Pages

    Imposing even when not in motion, monster trucks of today are high-octane mechanisms of mayhem. The evolution of these arena-filling creations garners great interest within the auto culture, given the capacity for performance today’s formidable monster trucks possess. Modified trucks emerged as sideshow entertainment, but today the industry’s grandest machines fill some of the nation’s most sizable venues with their gravity-defying feats, as families marvel at the bedlam on display when truck capabilities are put to the test.

    Read More

  • The History Of The Lego By Ole Kirk Christiansos

    1119 Words  | 3 Pages

    The history behind Lego’s is an interesting story of how they came to be. The Lego was a great idea. The Lego is a fun, imaginative, creative, and educational toy! The story behind these amazing toys is interesting! The Lego goes way back to the great depression too! These bricks are cool to play with!

    Read More

  • Mattel Executive Summary

    438 Words  | 1 Pages

    Mattel wants to improve their execution of the existing toy business and globalize their brands; extend their brands into new areas; identify new trends, create new brands, and enter new industries; develop people and improve productivity by simplifying processes and maintaining customer service levels. Mattel wants to make a positive impact in children’s lives around the world by using unrivalled creativity and innovation to create high-quality toys that will be loved by children and trusted by parents.

    Read More

  • Lego Therapy Case Study

    1407 Words  | 3 Pages

    of the sessions familiar to put their client at ease. As discussed previously, impairment in social functioning causes difficulty in communication which is necessary in typical counseling interventions. According to Woods, Mahdavi, and Ryan (2013), Lego therapy, a type of play therapy, is highly effective in improving social skills between pairs or small groups of children aged 6-11. Legos are an appealing toy to children with ASD as they are a methodical and predictable toy that are easy to control. Therapists are also faced with the difficulty of ASD children regulating emotions and behavior, which is often a typical reason parents seek therapy for their child in the first place (Samson, Hardan, Lee, Phillips, & Gross, 2015). It is encouraging

    Read More

  • Polly Pocket Toys History

    992 Words  | 2 Pages

    Polly Pocket German series was first designed by Chris Wiggs in 1983 for his daughter Kate. Using a powder compact, he fashioned a small house for the tiny doll. Bluebird Toys of Swindon, England licensed the concept and the first Polly Pocket toys appeared in stores in 1989. Mattel held a distribution arrangement with Bluebird Toys for Polly Pocket items in the early-1990s. In 1998, while production lulled, Bluebird Toys endured several hostile take-over attempts until Mattel finally purchased them later that year.

    Read More

  • Competitive Position of Build-A-Bear Workshop

    2050 Words  | 5 Pages

    Build-A-Bear Workshop was an American toy retailer, which was founded by Maxine Clark in 1996 in St. Louis, Missouri. Build-A-Bear Workshop main served teddy beard and other stuffed animals, and accessories for teddy bears and other stuffed animals. According to professor Eisner, Korn, Baugher, and graduate student Vojtkova (2011), “Build-A-Bear Workshop was founded 13 years ago on a simple but powerful idea: to create a successful company with heart” (p. C259). In order to differentiate itself from other toy producers, Build-A-Bear Workshop served customers with interactive experience by “allowing its customers to make, personalize and customize stuffed animals od their choosing” (p. C262). As professor Eisner et al. (2011) concluded, “the company (Build-A-Bear) differentiated itself from the competition with marketing initiatives that facilitated stronger connections with its customers” (p. C262) In addition, Build-A-Bear Workshop exercised its focus strategy by narrowing its product lines. Build-A-Bear Workshop earned a big success in the past decades.

    Read More

  • The Lego Movie Analysis

    1909 Words  | 4 Pages

    Conformity is especially prevalent in The Lego Movie because it plays on the fact that, while Legos can be used with creativity, they are generally very instruction oriented (e.g. instruction booklets for every lego set). As stated by Joel Arnold, an NPR movie reviewer, “there's an instruction manual for everything, and Emmet eats, watches and says exactly what he's supposed to. The instructions say that's how you fit in, make friends, lead a happy life”. While obviously, this is exaggerated conformity, the conformity seen among the Lego construction workers in the beginning of the film is somewhat realistic, and can be compared to conformity found in any workplace or

    Read More

  • Ruth Handler, Inventor of the Barbie Doll

    776 Words  | 2 Pages

    Some of the most popular toys today came from Mattel Inc. Handler her husband and partner Elliot Matt created this organization having no idea what would come out of it. Shortly after Barbie’s first debut, Mattel was pushed to the top of the toy making industry. “Since her "birth," approximately 1 billion Barbie’s have been sold in four decades, making Handler's "child" the bestselling fashion doll in every major global market.” (Karen). The Barbie brand is valued at over 2 billon dollars making it the most successful of all time. Every year between 150-200 different Barbie’s are put on the market making this product one of the longest lasting ever. It is amazing how one invention could turn into such an icon. Another invention of Handler’s which is far less popular but still just as important, was her line “nearly me”. Handler was diagnosed with breast cancer in 1970 inspiring her to create a line of breast prosthesis. “Unable to find a satisfactory arti...

    Read More

  • Toy World Business Analysis

    1071 Words  | 3 Pages

    Toy World, Inc is a manufacturer of plastic toys for children, founded in 1973 by David Dunton. In the past, the company's production schedules had always been highly seasonal, reflecting the seasonality of sales. Jack McClintock, president and part owner of this company, is considering a proposal to adopt level monthly production for the coming year.

    Read More

  • The History of the Rubik's Cube

    505 Words  | 2 Pages

    The Rubik's cube has haunted peoples nightmares for decades. When it was first made, it was supposed to have “billions” of combinations though it actually has over 43 quintillion combinations (43,252,003,274,489,856,000 to be exact). Originally created to help students understand geometric concepts and 3D space the first wooden model was made in 1974 by Ernö Rubik and a couple of friends. After some time playing with it, Ernö realized he didn't know how to get it back to its original form. He reportedly said, “It was wonderful, to see how, after only a few turns, the colors became mixed, apparently in random fashion. It was tremendously satisfying to watch this color parade. Like after a nice walk when you have seen many lovely sights you decide to go home, after a while I decided it was time to go home, let us put the cubes back in order. And it was at that moment that I came face to face with the Big Challenge: What is the way home?”.

    Read More

  • Marketing Mix and Promotional Strategy

    1394 Words  | 3 Pages

    The LEGO Group organization is famous due to its flagship product – colourful plastic bricks that can be interlocked to form a variety of figures, and then disconnected again. These binding bricks originated in a wooden form when the company was first established in Billund, Denmark by Kirk Kristiansen in 1932 (The LEGO Group, 2012), and today’s well known plastic version was introduced in 1958 (Rosenberg). The company’s head office is located in Billund to this day, and The LEGO Group remains privately owned by Kristiansen’s family (The LEGO Group, 2012). They currently sell toys and teaching materials in over 130 countries worldwide.

    Read More

  • Legos

    968 Words  | 2 Pages

    Legos are the multi-colored blocks we used as children to build creations that were only limited by our imaginations. I remember adding to my multi-colored plastic sculptor, each block putting me one step closer to the final product. The process would always entail first setting up a strong foundation, and then creating structural support, while always having a plan in the back of my mind. The outcome of which, would tower above me; to think it all began with a single block. In many ways people are similar to Legos. We are the combination of our experiences, each adding to our personas, and shaping how we view the world. Also like Legos, to have a stable and functioning final product it must have a foundation, support and a plan. I was able to establish my foundation in high school.

    Read More

  • Barbie As A Role Model

    734 Words  | 2 Pages

    Barbie was created in 1959 and since then has been a popular toy among young girls. Her popularity among young girls has started a debate whether she is a role model. Some see her as the toy she is, however others see her as the reason so many girls develop body image issues due to her unrealistic body.

    Read More

  • Essay On 1980s Toys

    1278 Words  | 3 Pages

    Toys of the 80s: 50 1980 Icon Toys Everyone is searching for the coolest collectibles. Some are willing to pay thousands of dollars for toys that worth less than $30 in the 1980s. If you browse eBay auction regularly, you may have come across listing of toys that were originally $20 or less. Some of these are now worth thousands of dollars. You would expect that people would fight over the necessities of life like food, shelter, latest vehicle but that is not happening.

    Read More

More about History Of LEGO Products

Open Document