Lakme India Case Study

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Recommended: Limitations of women entrepreneurs

It’s the women’s era!
Rise of women as business entrepreneurs in the present era.
Singer James Brown rightly sang that “it’s a man’s world that would be nothing, nothing without a woman or a girl”.
Women are believed to be the most beautiful and most important of God’s creations. A world without them is hardly imaginable. Like the two sides of the same coin God has created women complementary to men, created to be equals in every aspect of life. She, being the epitome of hard work and sacrifices makes a house a home and aptly fulfills the role of a mother, a daughter, a wife, a sister and a lover. But it has been seen that the notion of considering women equal to the men is only in theory because in the practical world the women are still considered …show more content…

Simone Tata who is French by birth is the wife of Naval Homey Jahangir Tata and stepmother to Ratan Tata. Presently she is the chairperson of Trent Limited which owns the popular brand store Westside. Lakme a popular brand storming the Indian market is a product of her ordeal. Her contribution towards the cosmetic market in India is noteworthy. Simone who was born and brought up in Switzerland found it difficult to dwell in the Indian corporate world initially because unlike Swiss women Indian women back then were hardly associated with business. Even then she proved her worth by succeeding in a world usually dominated by …show more content…

A woman with an uncanny ability to put elegance and grace in a piece of cloth, Ritu Beri is the first Indian designer to present her creations in Paris. A graduate from the University of Delhi, she completed her designing course from National Institute of Fashion and Technology. Today she is counted among the topmost fashion designers of the country with her own clothing line “Lavanya” which is a great success. She proves to be an inspiration to those thousands of young fashionistas who dream of making the world a better place by making it better looking! Shahnaz Husain, the only name that comes to our mind whenever we think of herbal products! A name that is the solution to our uncountable beauty problems. Awarded “World’s Greatest Woman Entrepreneur” in 1996 Success Magazine, she had keen interest in cosmetology and beautifying people. Today she is the CEO of Shanaz Herbals Inc.which specializes in skin care and cosmetic products and a well known female entrepreneur of the country. Her products are in great demand in the Indian cosmetic market as well as in abroad. She was awarded the Padmashri in 2006 for her contribution to the Indian cosmetology

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