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The effect of fast fashion on haute couture
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Fashion has been around ever since ancient times, since the time of the Romans, it survived the world wars and is yet today a business with rapid changes. Fashion started off as an art form, a way for the riches to show their social status with unique and innovative designs that only they could afford. It was a way to separate the social classes of the society. In this paper I will include the creator of haute couture, and how the following designers developed couture, as well as having leading names in today’s ready-to-wear industry. The list is long, but I chose to focus on the three most important designers of the modern fashion industry. Haute Couture Haute Couture is the French term for high fashion, and it relates to the dressmaking, sewing, or needlework of a garment. In 1886, Charles Frédéric Worth founded an association of couture houses dedicated to regulate and protect the work of Parisian couturiers, and it later evolved to La Chambre Syndicale de la Couture Parisienne. (Mackenzie 47). The term Haute Couture is protected by law in which one must adhere to specific criteria’s stated by the Syndical Chamber for Haute Couture in order to be categorized under its name. The criterion to be categorized as Haute Couture is a minimum of fifteen people employed at the house, producing one-of-a-kind garments of the highest craftsmanship and quality, as well as it has to be presented to the press in Paris each season. A haute couture garment is hand customized by a couture house, and is made from the highest level of quality. The garment are specifically made for its carrier, and is due to its delicate and exclusive fabric only fitted on its future wearer one time before the garment goes into production. Haute couture and ... ... middle of paper ... ...duction. Fashion in the 21th century is a big business, as its production employs millions of people and generates billions of dollars in revenue. Fashion has for the past century been, and is still today, used as an indicator of social change and progress, as it changes with the social norms of the society and the political changes of the world (Finkelstein 3). Works Cited Finkelstein, Joanne. Fashion: An Introduction. New York: New York University Press, 1998. Print. Jones, Terry, and Rushton, Susie. ICONS: Fashion Now. Köln: Taschen, 2006. Print. Mackenzie, Mairi. ...isms: Understanding Fashion. London: Herbert Press, 2009. Print. Rennolds Milbank, Caroline. Couture, The Great Designers. New York: Stewart, Tabori & Chang, Inc. Publishers, 1985. Print. Stegemeyer. Anne. Who's who in Fashion. 4th Edition. New York: Fairchild Books, 2003. Print
15 Giacobello, John. Careers in the Fashion Industry. New York: Rosen Pub. Group, 1999. Print.
...rk of hierarchy within the royal court, haute couture was brought to life through the founding of the House of Worth which lead to the successful production of luxury goods and ultimately the starting point of prêt-à-porter. The recreation of couture garments reflecting the dress of Parisienne court was disseminated across Europe through the use of ‘Pandora’ dolls and eventually paper patterns. However, as technology and new methods of production, such as industrial machines rapidly changed throughout the second half of the 20th century, the arduous tasks of creating haute couture garments and its demand diminished, leaving ready to wear to control the fashion industry. Nevertheless, haute couture will always be the paragon of skilled craftsmanship and tailoring that has influenced the consumption, production and dissemination of fashion since its establishment.
In this essay I am going to study two outfits created by designers of haute couture fashion. Christian Dior was designing in the post war years and the two pieces from his collection that I have chosen are from the late 1940’s/50’s. The other designer is John Galliano who joined the House of Dior much later. The two Galliano designs I am looking at, are from the late 80’s and 90’s. Within this essay I am going to consider what has influenced the designers and their works, their results and how succesful they are.
Givenchy’s love for fashion grew when at the age of ten he attended the Pavillon d’ Elegance Paris Exposition. Once looking through Vogue magazine, he was inspired by Balenciaga men’s wear. He wanted to be a couturier and attended Ecole des Beaux-Arts in Paris, to start a formal education in fashion. His designing inspirations came from Elsa Schiaparelli and Madam Gres’s work. His experience also came from working at the House of Piguet in Paris; this salon was known for its dramatic yet simple style and after, at the House of Lelong that was known for their high quality clothing. Those positions gave him knowledge on how to work with couture customers and gave him an opportunity to build strong relationships with them (Press, 2002).
Peacock, John. The Chronicle of Western Fashion: From Ancient times to the Present Day. New York: Harry N. Abrams, 1991. Print.
Original exhibit pg2 Remy, Natalie. "Unleashing Fashion Growth City by City."Http://www.mckinsey.com/~/media/mckinsey/dotcom/client_service/marketing and Sales/pdfs/unleashing_fashion_growth.ashx. Web. 20 Jan. 2016
The first few trends was during the Roman Empire and it was to do more with hairstyles, wigs and cosmetics rather than garments. Between the fifth and the eleventh centuries AD, men and women dressed in loose robes as influenced by Christianity. Dresses are also used as a medium to distinguish classes. Working class wore wool with rough materials and less ornaments. The style of dress began to change in the twelfth century as women’s dresses are tighter to the shapes. It wasn’t until the revolutionary Christian Dior’s ‘New Look’ in 1947 that marked a new page in the fashion history. The timing also made it significant since it was 2 years after the World War 2 in which most fashion editors were already convinced that fashion was heading for a dead end. After the launch of the New Look, the public began to take more interest once again.
Lock, Simon. “Rewiring Fashion Week” The Business of Fashion. N.P., 27 September 2013. Web. 21 October 2013
Paul Poiret was born on April 20th, 1879 in Paris, France. His contributions to twentieth-century fashion has earned him the title in many people’s eyes as the “King of Fashion”, because he established the principle of modern dress and created the blueprint of the modern fashion industry. Poiret’s designs and ideas led the direction of modern design history. He was born into a working class family and his natural charisma eventually gained him entry into some of the most exclusive ateliers of the Belle Époque. Jacques Doucet, one of the capital’s most prominent couturiers, hired him after seeing promising sketches he had sold to other dressmakers. Furthermore, he was hired by the House of Worth and was put to work to create less glamorous and more practical, simple items because his out of the ordinary designs were not welcomed in open arms by opulent clientele. Despite this experience he was still confident in his ideas and ventured out on his own with money barrowed from his parents and opened a storefront. Moreover, he wanted to promote of the concept of a "total lifestyle” was seen as the first couturier to merge fashion with interior design. His independent work broke the normal conventions of dressmaking, and overturned their underlying presumptions. He liberated the woman’s body from the petticoat and the corset to allow clothing to follow woman’s natural form. Poiret also radically revolutionized dressmaking to switch from the emphasis surrounding the skills of tailoring towards those based on the skills of draping and began to use bright colors. Furthermore, Poiret was apart of the art deco movement, which was surrounded by a period of immense social upheaval, particularly for women, and emergence of technol...
The Fashion Industry can be described as a glamorous world with cameras flashing, beautiful models strutting down the runway, in stunning and grand designs. What really goes on behind fashion’s dolled up doors is only an illusion compared to what reality is. Beautiful people, stylish clothing and timeless sophistication all make up the illusion of the glitz and glam of the fashion industry, but behind the curtains countless of models and designers constantly fall victim to this industry’s ever changing wrath. Fashion can be defined as a popular trend especially in styles of dress, ornaments or behavior. A model is a person who poses or displays for art purposes, fashion or other products and advertising. Fashion models are used mainly to promote products focusing mostly on clothing and accessory. The two main type of modeling in the fashion industry is commercial modeling and high fashion modeling. High Fashion models usually work for campaigns, designer’s collections and magazine editorials for high fashion designers. Runway modeling also known as “catwalk modeling” is displaying fashions and is generally performed by high fashion models. In my research paper, my main focus will be the multiple effects on high fashion models based upon the industry’s unregulated standards.
In the early 1800s, France was the sole fashion capital of the world; everyone who was anyone looked towards Paris for inspiration (DeJean, 35). French fashion authority was not disputed until the late twentieth century when Italy emerged as a major fashion hub (DeJean, 80). During the nineteenth century, mass produced clothing was beginning to be marketed and the appearance of department stores was on the rise (Stearns, 211). High fashion looks were being adapted and sold into “midlevel stores” so that the greater public could have what was once only available to the social elite (DeJean, 38). People were obsessed with expensive fashions; wealthy parents were advised not the let their children run around in expensive clothing. People would wait for children dressed in expensive clothing to walk by and then they would kidnap them and steal their clothes to sell for money (DeJean, 39). Accessories were another obsession of France‘s fashion; they felt no outfit was complete without something like jewelry or a shrug to finish off the look and make it all around polished (DeJean, 61). As designers put lines together, marketing began to become important to fashion in the nineteenth century; fashion plates came into use as a way to show off fashion l...
On the occasion of the οpening of the Musée Yves Saint Laurent and the publicizing of the Yves Saint Laurent Haute Couture archive this October, it is only fair to dedicate this essay to one of the most controversial, most talented and innovative couturiers in the history of fashion, the man that as Pierre Bergé said: “[…]gave power to women.” (Another Magazine 2017) through his garments, through the identity of the style that he created; a style that is, still to this day, fresh, shocking, empowering and mesmerizing. Yves Henri Donat Mathieu-Saint-Laurent was born on the 1st of August in 1936, just a wear before legendary Elsa Schiaparelli show her groundbreaking ‘Autumn 1937’ Collection, in Oran, Algeria, to a prestigious and
To begin with, I shall look at what fashion is; it is a currently popular style or practice involving clothing, footwear or accessories. It mostly refers to the current trends in looks and dressing style of a person (Cumming 234). In most cases, fashion is confusedly related to costumes; when a person talks of fashion they are seen to mean fashion in terms of textile. Fashion is seen to originate from the Western world and it is copied by other places. In this paper, we shall look at how fashion affects lifestyles and the group of people who are affected most. The paper further investigates how media is used to transmit fashion from one region to the other. Although it has been seen to affect people’s lives many people have different perspectives on fashion and dressing.
Fashion takes on many different facets and concerns many subsets— a model sashaying down the runway in a gown encrusted in real gems, Lady Gaga’s infamous dress made of cuts of raw beef, a teenage girl obsessing over the season’s latest styles— it is all an expression of our minds and who we are or want to be, made tangible. It is a medium just like any other, for while artists wield brushes and paints, designers use thread and cloth to illustrate their vision. The artistry is none more so apparent than in the exclusive world of haute couture, a world of extravagance that caters to aesthetics, producing one-of-a-kind wearable masterpieces that are made to be admired rather than worn. It is without doubt, high fashion and its design is an art.
There are many different sectors or levels in the fashion industry including Haute Couture, Prêt-à-Porter and High Street. The term "haute couture" is French. Haute means "high" or "elegant." Couture literally means "sewing," but has come to indicate the business of designing, creating, and selling custom-made, high fashion women's clothes. There are strict regulations to be a part of an Haute Couture House. All designers must belong to the Syndical Chamber for Haute Couture in Paris which hosts about 18 members including Christian Dior, Coco Chanel and Valentino. Haute Couture designers must present their collections twice a year. These collections are only shown in Paris. Haute Couture designs are made from scratch and are specifically made to suit the customers measurements. Usually these designs can take anything from 100-400 hours to make and can cost well up tp $100,000. (Infoplease.com, 2014)