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History of fashion
Evolution of fashion in the 20th century
History of fashion
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A. Background of the designer.
Hubert de Givenchy was born on February 20, 1927 in Beauvais, France. When he was young his father died, leaving him to be raised by his mother and grandfather. His wealthy family never approved of Givenchy’s love for fashion and instead wanted him to attend college and pursue a career in law. Eventually he attended college achieving his career in law but realized his love for fabrics and fashion was stronger (In influential fashion, 2002).
Givenchy’s love for fashion grew when at the age of ten he attended the Pavillon d’ Elegance Paris Exposition. Once looking through Vogue magazine, he was inspired by Balenciaga men’s wear. He wanted to be a couturier and attended Ecole des Beaux-Arts in Paris, to start a formal education in fashion. His designing inspirations came from Elsa Schiaparelli and Madam Gres’s work. His experience also came from working at the House of Piguet in Paris; this salon was known for its dramatic yet simple style and after, at the House of Lelong that was known for their high quality clothing. Those positions gave him knowledge on how to work with couture customers and gave him an opportunity to build strong relationships with them (Press, 2002).
At age 25 he opened his first collection and it was a big success, inspired by his mentor Balenciaga. The collection was based on evening wear as well as economical white cotton shirts that were both inexpensive and fresh-looking. After that collection, his name was recognizable and his biggest success was the “Bettina” blouse; named after the famous Paris’ top model. This blouse was his signature piece in his cotton collection. Givenchy’s philosophy was: “Keep it simple. Eliminate everything that interferes with the line.” ...
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...on to $20 million has been labeled for advertising worldwide. (Born, 2010)
Most of Givenchy’s collections produced and designed in Italy and produced in France by apparel manufacturer Bidermann. His designs of junior sportswear that was made by American manufactures with American fabrics.
E. Givenchy’s influence in Fashion
Givenchy greatly influenced the fashion world. He is known for his classic dresses, elegance, glamour, and flowing lines. His designs in the 50s and 60s are the base of classic. Some of his vintage dresses can frequently be seen on the red carpets. He helped Audrey Hepburn to shape her unique style and made it flawless. Her little black dress from movie Breakfast at Tiffany’s made a history and opened a new chapter in the fashion world. House of Givenchy is on a new chapter with Italian Riccardo Tisci continuous Givenchy’s elegant style.
He enjoys, what he calls the “Aha Moment” where the actor can see themselves, and understands their body language when they see their selves transform into their character. If the character is from a time period of the past, he goes as far as putting them in vintage panties or giving them a pocketbook with a handkerchief or a lipstick from that era. He wants his characters to feel as if they are from that time period as well. As far as being a designer he feels that there are certain guidelines he has to do for his work to come to life. Firstly, he said that he hasn’t changed his outfit in over thirty years and does not wear jeans.
De la Renta was born on July 22, 1932 into a middle-class household with six sisters in the capital of Dominican Republic, Santo Domingo. De la Renta was raised Catholic in a protective family. At the age of 18, he went to study painting in Spain at the Academy of San Fernando in Madrid. For extra, money De la Renta drew clothes for newspapers and fashion houses. The young artist landed a covetable apprenticeship with Cristóbal Balenciaga, due to his debut in Life magazine after he designed a dress for the Ambassador of Spain's daughter.
Gobetti, who was appointed President and CEO or Givenchy couture in 2004, was the first to reach out to Tisci to become part of the label. Tisci was announced Creative Director for Givenchy women’s couture and pret a porter in 2005. His designs in both areas are very similar yet unique in a distinct way. Both his teams support his efforts in trying to balance his style into these two areas. At first, Tisci was confused and struggled to be a fit in Givenchy because his style was very different. In 2008, he was appointed Creative Director of Givenchy menswear and accessories. Tisci reinvented Givenchy with youthful, edgy styles attracting celebrities including some of his clients: Beyoncé, Kanye West and Kim
Christobal Balenciaga, a Spanish couturier who gained world recognition around the world as an innovative designer. Balenciaga was born in Getraria, Spain, where he lived with his three siblings and widowed mother who used to teach dressmaking to the girls in the village, which set a spark for his love of fashion, being only twelve years old he trained with a tailor in San Sebastian and Madrid.
There are lots of designers in this global fashion industry but not all of them could become famous and influence this world. However, we are have to mention a name when we talk about the fashion influences and this name is Alexander McQueen. He is a British fashion design born in a normal taxi driver family. No one know that this kid could shake the fashion world someday. His works were influence us in many different ways such as his unique way of presenting his designs, his abstract design changed many people’s taste and perspective, and even his runway music or fashion photos influenced certain categories. Therefore, we can understand more of Alexander McQueen and realize how important he and his works was.
Coco Chanel, born Gabrielle Bonhuer Chanel, on August 19, 1883 in Saumur, France was an amazing woman who redefined fashion as we know it today. She was a clothing designer who revolutionized the fashion industry with her suits, little black dresses, and avant garde flare. Because of this quickly in her young life she became well know, and rose to be the fashion icon that she is today. From the timeless designs that are still popular to this day, and the sophisticated outfits that can be paired with great accessories Chanel has done it all. When it comes down to it though it was Coco Chanel’s philosophy that “luxury must be comfortable, otherwise it’s not luxury” that lead to her success. (“Coco Chanel”)
In Deauville, she introduced casual knit dresses which was shockingly different from what others were creating and wearing. “She introduced relaxed dressing expressing the aspirations of the 20th century woman, replacing impractical clothing with functional styling.” (Martin 80). Her designs stressed simplicity and comfort and revolutionized the fashion industry. Within five years of her original use of jersey fabric to create a poor girl look, had attracted the attention of influential wealthy women seeking relief from the prevalent corseted style. In 1954, Chanel presented her new collection of the signature suit. The Chanel suit is a standard garment in modern fashion. “The key to her design philosophy was construction, producing traditional classics outliving each season’s new fashion trends and apparel.” (Martin
“I know what women want. They want to be beautiful” (www.vogue.com/voguepedia/Valentino) said Valentino Garavani who was one of the most influential fashion designs of the 20th and 21st century, “Known for his classic designs, he's been dressing the world’s rich and famous for almost the last five decades. Valentino has built his once small fashion house into a fashion empire.” (www.lifeinitaly.com/fashion/valentino-garavini.asp) His career in fashion started in the fifties but his passion for it began as a young child with the approval and encouragement of his parents. Valentino Clemente Ludovico Garavani was born in Italy in 1932 where he lived for 17 years until he left for Paris to study fashion at the famous school of L’ecole de la Chambre Syndicate de La Couture Parisenne. Valentino’s first career within the industry was with couture atelier Jean dresses where he sketched any chance he got which showed his elaborate aesthetic. He meets extraordinary people during his time there and also designed one of his first solo creations. After five years at Jean dresses he leaves. Valentino has a brief job with friend Guy Laroche, in his small fashion house before moving back to Rome in 1959 to continue his fashion career independently with the backing of his parents. Valentino established his status amongst the elite of the Dolce Vita. In 1960 he met Giancarlo Giammetti in a coffee shop and one of the most significant partnerships in fashion was formed. Giammetti would become his partner in both business and life.
Mr.Lauren had more dreams to fulfill. He chose the name Polo for his line of ties because the sport repsented to him a lifestyle of athletic grace and discreet elegance, an image of men who wore well-tailored, classic clothes and wore them with style. With that image in mind, Mr Lauren established Polo as a separate menswear company in 1968, producing a complete line of men's clothes. Using only the finest fabrications, Mr. Lares's menswear was distinctive, innovative, but always classic and refined. His suits blended the American Ivy League natural shoulder silhouette with the fitted shape and expensive fabrics of the best European custom tailored clothing. His shirts were all cotton, richly patterned and expertly made. This same care was, and still is, applied to every element of...
Working at her father’s clothing shop, she became very knowledgeable about expensive textiles and embellishments, which were captured in her works later in career. She was able to capture the beauty and lavishness of fabrics in portraits of aristocratic women.
fashion designers and later founded his own line. Dior became very successful very fast after he
Iconic and world renowned fashion designer Hubert de Givenchy created an impacted in fashion in the 1960s. He is known for creating feminine pieces in his collection to make woman look softer, delicate, and elegant. Hubert de Givenchy was born on February 21, 1927 in Beauvais, France. He decided that he wanted to be in the fashion industry at the young age of seventeen. At that time he worked with designers such as Jacques Faith and the French couture houses designers. He opened his own design house in 1952, were he presented feminine designs to the fashion industry that were immediately viewed by press and consumers as chic. “By the 1960s, Givenchy, setting new trends and embracing certain aspects of youth culture, had begun to favor shorter
Fashion plays an important role in the lives of billions all over the world; people, as part of a status craving society, turn to “fashion capitals” of the world for ways in which to dress and carry themselves. New York, Milan, and Paris are leaders among this fierce industry that the world lusts after. Fashion can speak volumes about ones personality, or also about the condition the world is in at the time. In France, fashion changed rapidly and feverously as the times changed.
Fashion has been around ever since ancient times, since the time of the Romans, it survived the world wars and is yet today a business with rapid changes. Fashion started off as an art form, a way for the riches to show their social status with unique and innovative designs that only they could afford. It was a way to separate the social classes of the society. In this paper I will include the creator of haute couture, and how the following designers developed couture, as well as having leading names in today’s ready-to-wear industry. The list is long, but I chose to focus on the three most important designers of the modern fashion industry.
Fashion takes on many different facets and concerns many subsets— a model sashaying down the runway in a gown encrusted in real gems, Lady Gaga’s infamous dress made of cuts of raw beef, a teenage girl obsessing over the season’s latest styles— it is all an expression of our minds and who we are or want to be, made tangible. It is a medium just like any other, for while artists wield brushes and paints, designers use thread and cloth to illustrate their vision. The artistry is none more so apparent than in the exclusive world of haute couture, a world of extravagance that caters to aesthetics, producing one-of-a-kind wearable masterpieces that are made to be admired rather than worn. It is without doubt, high fashion and its design is an art.