Kazoo Case Study

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Recommended: The importance of entrepreneurs

Academic Year 2015-2016 Semester: Spring
Branch: Egypt Program:
Course Title: Entrepreneurship and small business management Course Code: BE322+
Student Name: Amr Awad Khlaf Ali Student ID: 1351510177
Section Number: Tutor Name: Dr/ Amany Shahin

Total Mark: Awarded Mark:
Mark details
Allocated Marks Questions Q1 Q2 Q3 Q4 Total Weight 60 40 100 Marks

Marks deduction Criteria Presentation Referencing Word Count E-Library Total Up to 5 5 5 5 20 Marks

100
Student’s Total Mark /100

Notes on plagiarism:
A. According to the Arab Open University By-laws, the following acts represent cases of cheating and plagiarism:
 Verbatim copying of printed material and submitting them as part of TMAs without proper academic …show more content…

Question 2:
Diana Nelson understood the dynamics of the toy industry when she took over Kazoo & Company in 1998. Kazoo has established strong points of differentiation between itself and its much larger competitors, which has been the heart of Kazoo 's business plan from the beginning. Along with carrying different products than its competitors, Kazoo is different from Walmart, Toys “R" Us, and other large toy retailers in many different ways.
The company’s specialty is selling educational, nonviolent toys, for birth to 12-year-old children. In fact, Kazoo 's focus on selling toys that meet this criterion has won it a loyal clientele which means that she has provided another easiest way for the children to learn and able to activate the children brain waves to learn quickly and provide a great support for educational institutions. Even the company focuses intently on customer service, from free gift wrapping to free parking. So whether it’s a baby crying or a customer who can’t find an item in the store, the company works hard to accommodate its customers in every way

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