P Kolino Case Study Essay

735 Words2 Pages

Pkolino case study
Introduction
P’kolino’s story is all about passion for superior products and how they can change people’s lives. Founded by Antonio Turcos-Rivas and J.B Schneider, the Company’s goal is: to “make better products to improve play at home”. In the course of developing safe and quality products, implementing and marketing other strategies, P’kolino Company aims at improving children’s play thus , improving sales by $51million (Bygrave and Andrew, 2008). The Company’s goal was comprehended during their MBA’s study. During their study, the two entrepreneurs began a thorough research and development project with more than twenty international design students.
With constant partnership of a global network of designers and local …show more content…

P’kolino Company believes that the most important differentiating gains would include the versatile product’s nature, increased functionality, and an upgraded educational value. In this perspective, the products versatile use and an enhanced functional design will be a learning experience for the children thus creating the focus of the company’s competitive advantage. In this context, the competitive advantage will allow P’kolino Company to find strong brand and a strong customer base.
Areas that need improvement
Pkolino Company should develop awareness as regards the positioning of its operations in future. The Company should be quite familiar with the high segment market since this may fall short of the expected target. In my opinion, when a company aims only at a specific segment, there is a great risk of buyers’ shortage for the given product due to fundamentals for instance high prices. According to Nassif et al. (2010), it is always beneficial for a Company to target a bigger segment for instance the low and average income earners. Therefore, P’kolino Company needs to invest more in terms of capital since it may need to spend huge finances at the early stages as compared to later stages. Additionally, if P’kolino Company fails to meet the targeted sales, it needs extra capital for the provision

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