Chapter 1.1 Analyzing design
A good design begins with a creation or plan for the making of an object or service. It is a strategic approach towards a person’s (usually a client or target audience) required unique expectations. A design generally defines the specifications and parameters in achieving its main objectives. Often there are no key attributes as to what would make a design successful and interesting. Products and peoples needs and wants or taste often change and revolve around time. This brings a definite change in the market and its emerging’s trends. This cycle of evolution will always exist, but finally it is the factor of emotional response with the customer that will determine whether a product is successful or not. Whether the design is an object or it is a concept, the design that we see is an accumulation of various concepts and decisions that have been brought together from a variety of disciplines. In order for a consumer to view the design as something that is good it takes a unique combination of aesthetics, quality and ergonomics to make a design successful. Often we recognize a bad design at its first glance and a bad design often forces one to take in many confusing and conflicted content. So what makes our design/ product fail?
Chapter 1.2 Reasons why our product/ designs often fail
One of the initial of most common reasons why designs and products fail is due to the lack of having a set product vision. Many designers often chase behind the factor of having a good feature for their product design and neglecting the main idea of having a set vision and strategic thinking. Also, another reason for a design to fail is the lack of learning for the culture of the product. A good design can be created w...
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Content table
Introduction
Chapter 1 Design theories
1.1 Analyzing Design
1.2 Reasons why our product/designs fail
Chapter 2 examples of good and weak design
Chapter 3 Primary case study
3.1 Designer background
3.2 the interview
3.3 garment process and conceptualization
3.4 analyzing Sash as a brand
Chapter 4 relooking into design
4.1 The process
4.2 Evaluations
Conclusion
Refrencing
"Jonathan Ive." Wikipedia. Wikimedia Foundation, 31 Mar. 2014. Web. 01 Apr. 2014.
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"Good Designing, Bad Designing." Good Designing, Bad Designing. N.p., n.d. Web. 02 Apr. 2014.
Dieter Rams, a German industrial designer, is famous for industrial design. Dieter worker for Braun who was an electrical appliance manufacturer, and he worked there as a designer from 1955 to 1995. During the time, The radios, shavers, juicers, clocks, record players and other products he designed for Braun are marvels of industrial design: beautiful, unobtrusive and simple to use. Rams had also a heavy influence on Apple’s Senior Vice President of Industrial Designer, Jonathan Ives, for many of Apple’s well-known products. During the 1970s, according to his design experiences, Dieter Rams started to define his approach to "good design" by forming ten principles. These principles apply to all fields of design: fashion, furniture, auto, tech, etc.
Traditionally, Dansk Designs followed a strategy of differentiation. When a firm follows this strategy, they create differences in the firm’s product or service by creating something that is perceived as unique and valued by customers. Differentiation can take many forms, including prestige or brand image, which Dansk decided to implement. Their product line consists of eight product categories, which include flatware, china, linen, glass, decorator cookware, and wooden bowls and trays. Their products are of high quality and are highly priced. Dansk was able to achieve a differentiation advantage because their price premiums exceeded the extra costs of being unique. Dansk is able to create these unique products because of the talented designers they employ, including Jens Quisrgaard, Niels Refsgaard, and Gunnar Cyren. Another competitive advantage of a strategy of differentiation is the ability to deal with supplier power. There is a certain amount of status associated with being the supplier to a producer of differentiated products. Dansk’s principal supplier, Richard Nissen, has enjoyed working with Dansk because he believes they have been able to “preserve the handcrafted nature of the products”.
The business model for IDEO began as an open-minded place to design, develop and manufacture new products. The last 20 years of proven product design driven by innovation has translated into profit margins for their clients and continuous refinement for IDEO’s process. IDEO pioneered “concurrent engineering” where design and engineering work together to produce aesthetically pleasing products that are also highly functional. This was different from many other similar companies that placed more emphasis on the industrial design than the engineering. IDEO’s strengths grew out of the ability to master this ability with high tech clients. Corporations came to IDEO because they had a proven system of developing the best products through using their key ingredients for innovative strategy.
The development of design in the trend of globalization is urging designer performing their works in the more standard and professional processes, but the variety of inspirations in the design world still playing their crucial roles. The globalization of design has created a more complicated situation for both domestic and international designer. The application of international design thinking also could help designer to trim their design method and design thinking to approach the more intricate market, to conquer the gaps of different cognizes that effected by different cultures or even the human nature.
The definition of universal design was coined in 1985 by Ron Mace, an architect and founder of the Center for Universal Design. Universal design is “the design of products and environments to be usable by all people, to the greatest extent possible, without the need for adaptation or specialized design” (Steinfeld, 1988). There are seven principles that are followed when creating with universal design in mind: equitable use, flexibility in use, simple and intuitive design, perceptible information, tolerance for error, low physical effort, and size and space for approach and use (Duncan).
One main item that could affect design is the concept of liability. In today’s day and age, organizations are quick to lay blame on an individual instead of looking at process improvement. For example, a manufacturing organization that identifies how to improve processes to avoid/correct seeing defects would strengthen the loyalty of its workers vs. one that identifies individuals to blame. Most new design is reviewed
This essay briefly outlines my thought process and decisions made writing my essay problematizing language.The struggles picking a topic. Selecting my sources, and how I feel they supported me and my paper are all presented here.
...ies need to make bold steps in addressing challenges present in the environments in which they operate. It is also important to incorporate consumers’ participation in product design and specifications by explaining product concepts and ideas to them and seeking their ideas and suggestions. This ensures that the final product is acceptable to them as they will feel they own the product and thus become encouraged to buy it. It is also important to develop seamless relationships with suppliers of product components and systems and ensure that they are involved from the early stages of new product development so that they understand and co-own the production process to avoid deviations from projections and targets in terms of costs of productions.
Wicked Problems in Design Thinking Author(s): Richard Buchanan Source: Design Issues, Vol. 8, No. 2 (Spring, 1992), pp. 5-21 Published by: The MIT Press Stable URL: http://www.jstor.org/
Hegeman, J. (2008). The Thinking Behind Design. Master Thesis submitted to the school of design, Carngie Mellon University. Retrieved from: http://jamin.org/portfolio/thesis-paper/thinking-behind-design.pdf.
The thought of the future had always scared me at first. I was posed the question “What do you want to be when you grow up?” many times. All of my answers were never serious, for I did not know what I wanted to do. Looking forward to college freaked me out. My first two years of high school was a time for me to find myself. I found myself to be shy and quiet. Talking in front of the class was very nerve-racking. My only extracurricular activity was band. What I only had going for myself was taking advanced classes and getting straight A’s.
Any user that ventures unto a specific website seeks explicit information, and if that user is unable to find said information, that user is more likely to leave the site and find a site more accommodating to his/her needs. It is the function of the navigation menu to aid users in locating what material is being sought. According to Eccher (2015, p.70), usability and maintainability are two important concerns when creating the navigation menus of a website and that the menu is a key element of effective website design (Eccher, 2015, p. 70). Usability as it relates to navigation bars will be discussed below, while maintainability will be addressed not only as it applies to navigating a website, but also as it relates to keeping website current for users to able to navigate the site.
In the beginning lectures, I had no idea that brainstorming and conceptualizing an idea was part of an elaborate process to generate good product ideas. Great inspiration and a creative idea require deep thinking. I have learned that opportunity identification involves looking into the problems first rather than diving headfirst into the solution. Identifying and analyzing customer’s needs, market size, sustainability and scalability allows easy identification of low and high potential concepts. As stated in the article by Tim Brown (Brown, 2008), human-centric approach of innovation should be part of the design process as it gives insights into the life of an everyday person.
1. In accomplishing needs analysis in response to given deficiency, what type of information you would include? Describe the process that you would use in developing necessary information?
Therefore, P&G not only markets the product, but the consumer’s experience as well. By having the designers’ part of the whole process, it is more likely that the final product will appeal more effectively to consumers. For example, the P&G product design team worked on marketing materials and in-store kiosks for SK-11, its priciest product line ever, and assisted in P&G’s entry into the prestigious cosmetics sector.