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Aspects of culture clash
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A bridge from eyes to eyes
Globalization accompanies with the localization. People often read design via their recognitions of visual signals. By creating a more humanistic approach to visual design, a global design consisting of localization, graphic signal, research, marketing, and both linguistic and semiotic communication to breakdown the global code of design (Jones, 2011).
‘Lost in translation’ happens more frequently during the rate of globalization. The misreading of design languages is not just an issue among layperson, designers also been affected during the international cooperation. Naturally, there are gaps existing between different cultures (Jones, 2011). For example, the masterpieces of Japanese director Akira Kurosawa considered as the portraits of ideological conflicts and exhibits individual’s sacrifices for feudalism. But on their Western re-making versions, the heroism and anarchism were been emphasized instead. Just like the differences between Samurai and cowboy, design languages and signals are preforming in different way from east to west.
Globalization raised the challenge of design in international context for designers. Alan Chan came up with a brilliant situation on his project which helping the international giant Coca-Cola paved the way to Chinese market. By combining the similar curves from Coca-Cola’s logo and Chinese traditional ink printing, Chan designed the Coca-Cola’s agreeable image in Chinese character. The legible local identity has became the key to made Chinese people accepted those exotics pops further to occupied the local market.
Hong Kong—an example of international design
The success of Coca-Cola project is only a just the tip of the iceberg. Chan has achieved an internation...
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...r should abandon their own design identities that established from their cultural and educational background. From the great achievement that Hong Kong designers has presented, we can discover that the international design is not a simply design westernization.
The development of design in the trend of globalization is urging designer performing their works in the more standard and professional processes, but the variety of inspirations in the design world still playing their crucial roles. The globalization of design has created a more complicated situation for both domestic and international designer. The application of international design thinking also could help designer to trim their design method and design thinking to approach the more intricate market, to conquer the gaps of different cognizes that effected by different cultures or even the human nature.
Lawson, Bryan. How Designers Think: The Design Process Demystified. 4th ed. Oxford: Architectural Press, 2006.
In the final analysis, the designers used all the principles, elements, composition, and Helvetica for typography that made the design more fascinated. The cool and warm colors catch the viewer's eyes. This work contains motivating thoughts for example, when viewer tries to outline the figure/ground balance between the positive and negative space, it catch the attention of viewers and helps them to find out the theme, the letter between the three rectangles.
Lawson, Bryan. How Designers Think: The Design Process Demystified. NY: Architectural Press, 1980, 2007. Massachusetts: NECSI Knowledge Press, 2004.
Graphic designer and typographer Stefan Sagmeister has always had a unique way of viewing the world, therefore has created designs that are both inventive and controversial. He is an Austrian designer, who works in New York but draws his design inspiration while traveling all over the world. While a sense of humor consistently appears in his designs as a frequent motif, Sagmeister is nonetheless very serious about his work. He has created projects in the most diverse and extreme of ways as a form of expression. This report will analyse three of Stefan’s most influential designs, including the motives and messages behind each piece.
Wicked Problems in Design Thinking Author(s): Richard Buchanan Source: Design Issues, Vol. 8, No. 2 (Spring, 1992), pp. 5-21 Published by: The MIT Press Stable URL: http://www.jstor.org/
Interviewed by Steven Babitch and Joyce Chen. Edited by Patrick Whitney. Design for the Emerging Markets: Interview with Marriott International. October 12, 2005. Retrieved from:
Launching a new product can be an extremely challenging process as it is almost impossible to predict whether it will be accepted by its target market. A recent study by universal design Ireland suggests that it takes” internet users take less than 50 milliseconds” to judge the visual aspect of a product online. There are so many aspect that can determine a products success or failure, some of these aspects are so small and detailed it is almost impossible to analyse each one to penetrate the market successfully. If a consumer’s first impression is not positive, they are not likely to pay for the product. Bur if the product is simple, clearly laid out, easily accessible and simple to use, the consumer will very likely to proceed viewing the product and possibly make a purchase. But these aspects have the ability to allow the product or service reaches the millions or disappears without public even knowing it existed. In today’s market the use of Universal design and its principles can ensure that the designer meets these aspects to the best ability possible.
A designer must be able to make his or her work visually appealing so that consumers are more likely to consider making purchases. A designer must be able to understand what a consumer wants to be able to capture his or her desires. One must listen to the needs of his or her clients and be able to interpret that information into an original and unique design. Prospective designers must be flexible and must work quickly while paying attention to the details within their designs. A designer may have several projects at once and must be able to work diligently on these projects as to finish them in a timely manner, so as not to disappoint the customer. Despite seeming like a glamorous and easy career, majority of the time designers work long hours to make ends meet with their projects (Romano 64). A designer has to consider several thousands of different images and fonts to put into his or her work to make it more visually appealing to the customer. Designers consider the fonts, images, colors, and layouts to make sure that none of the items clash in a bad way. One must do all of this while also making sure not to intrude on any copyright laws. If a designer were to break a copyright law, he or she could be fined and sued for a very large sum of money. A designer could use pictures from public domain or even take pictures for themselves
This essay outlines and defines three specifically chosen design trends that have been most influential in today’s modern designs. First of all the use of art movements in society are extremely under acknowledged and recognised.
Graphic design gives some the ability to build something magical on a computer or paper and turn it into a solid form for others to see or use. Graphic design or graphic communications is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms. The experience can take place in an instant or over a long period of time. The work can happen at any scale, from the design of a single postage stamp to a national postal signage system, or from a company’s
The design style of Mexico reveals a strong influence of culture and environment. In order to understand their unique style, it is important to acknowledge Mexico’s historic roots in Spanish culture, as well as in the culture of the native Indians indigenous to Central America. These roots in other customs helped shape what we recognize, today, as Mexican culture and design. In e...
The pervasive (universal) influence of western culture and the accelerating communication between cultures, regions and countries has led to increasing internationalisation or globalisation of design. However, there has been debate as to whether or not, cultural, regional, national and local factors remain important. Write an essay, which argues the case FOR these factors being included as influences on design processes and outcomes. Your essay should refer to at least two examples from any field of design.
Hegeman, J. (2008). The Thinking Behind Design. Master Thesis submitted to the school of design, Carngie Mellon University. Retrieved from: http://jamin.org/portfolio/thesis-paper/thinking-behind-design.pdf.
When linking the concept of cultural relativism to architecture, one would realize that both these components depend on each other. One cannot exist without the other (Kohler, 2003). Kohler remarks that in order for architecture to be progressive, The transfer and acceptance of technologies and techniques has to be based on a sound knowledge of regional culture (Kohler, 2003). In other words, the existing architecture or urban environment has to distinguish the features of regional diversity. Cultural exchange must consider the environment. No clash exists between regional and environmental appropriate construction techniques (Kohler, 2003). This is so because traditional architecture has adopted economic and environmental solutions. Conflict can only exist if one considers the ‘international style’ that has popularized the modern era with its high resource consumption. Kohler (2003) also stresses that there should be no regional cultural boundaries in order for architecture to be progressive (Kohler, 2003:86)
I was interested particularly in doing graphics design and the visual communication that I was inspired by combining images phrases and ideas to illustrate to the target and audience so that they would impact and react on those kind of illustrated for e.g. the billboards, poster, the product packaging and lots of more advertisement there. There are lots of elements on different types of media that I have already mentioned but there are also examples like Logos which really encourage people and make those people to think about logos. There are also lots of books designs and magazines advertisements thinking from these graphics design use of socially, morally ethical thinking mainly it happens when people do mostly think about positively and negatively so it would affect people’s mind and they would think more in detailed meaning which is called graphical visual communication, to demonstrate the recycle logo which would be advertise the recycling of ‘trees hunger and suffer do recycle paper’.