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Eating out vs eating in
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A. Hong KongA1. Consumer characteristicsA1.1. Dining habitIn Hong Kong, dining out is the primary way in which people socialize. Because of busy lifestyles and a lack of space in most people’s apartments (due to high population density and absurdly high housing cost), social gatherings at home are limited. Thus, consumers in Hong Kong have a high tendency to dine out. According to Euromonitor, eat-in accounted for 93% of value sales while takeout only accounted for a mere 7% (2009). Indeed, office workers dine out the most. A majority of them dine out for lunch 5 times in a week because this is often the most convenient and cheapest option; as for dinner, because many of them need to work overtime until at least 8 pm, they cannot go back home in time for dinner, an evening eat-out often follows work. In a survey that I sent out to Hong Kong citizens at Cornell, more than 70% of the respondents said that they dine out more than 7 times in a week when they are in Hong Kong.
A1.2. Concern for ambience and lifestyle Hong Kong is always known for being a highly fashionable and image-conscious society. Together with the fact that the market in Hong Kong is becoming more affluent, ‘premiumisation’ has become a trend that drives the consumer foodservice industry in Hong Kong. Consumers began to look for premium dining experiences and demand more in terms of restaurant ambience and lifestyle branding. A trendy and fashionable setting in restaurants greatly appeals to the consumers in Hong Kong. In the last decade, even fast-food restaurants have begun to revitalize their old images to fit into the trend. For instance, a famous self-service cafeteria chain - Fairwood Holdings rebranded their restaurant recently so that the environment of t...
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... Service in Hong Kong, China." 07 09 2010. n. pag. Passport GMID. Web. 21Apr 2011.
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When different kinds of menu for lunch and dinner are included, there is an opportunity for attraction of more clients in the new outlet
After a long day in school and studying, every student needs a night off to just relax and enjoy a meal at a restaurant. In this modern time, some aspects of a restaurant can be the deciding choice. Many choose their restaurant of choice based on either those they are with, their personal, cultural appetite, their routine eating habits or their mood. Some of these preferences are similar yet others are the deciding differences. Two common franchise restaurants that pose differences are Applebee’s and Olive Garden. These two restaurants present their differences in environmental and food options causing a choice between them.
In today’s world even with the economy suffering and individual income declining, the food industry is still up and running. Chain restaurants, mom and pop establishments, and fast food restaurants that are learning to market their products cheaper and more reasonable to the consumer are still going strong in the United States. They are offering healthier meals due to the consumer wanting to become healthier. They have their ups and downs like any business but are learning to give the consumer what they need and desire. That is the way restaurants keep their customer happy, by buying products from company like Sysco, Gordon’s Food Service, (GFS), and other restaurant suppliers. However; Sysco is the number one supplier to restaurants and hospitals, making them the most profitable company in the world (Sysco.com, 2011).
The Chinatown neighborhood has different restaurants, including a Korean and numerous Chinese restaurants. The Chinatown neighborhood has many gift stores, cosmetics stores, ice cream stores, and bakery. As Harry Kiang’s Chicago’s Chinatown points out, “Tourists shop for oriental gifts or groceries or enjoy Chinese food; along Wentworth Avenue between 22nd and 24th Streets there are at least 30 Chinese restaurants. Printers and bakeries are found in the commercial areas along Wentworth Avenue and Cermak Road” (Encyclopedia of Chicago). Many visitors came to the Chinatown neighborhood to visit the neighborhood and try the Chinese foods because it has the authentic Chinese food in the Chinese restaurants. Since many people came to the Chinatown and consumed in the neighborhood’s shops, the consumption promoted the local commercial development and increasing the economic growth. Therefore, the residents are very happy to have the shops and appeal to the
Watson proves that the uncertainties of if Hong Kong would be able to stand true to their heritage is nothing to worry about. He states that the people of Hong Kong “have most assuredly not been stripped of their cultural heritage”. In fact, Watson explains that Hong Kong is not being taken over by the American way, but is simply embracing their already heterogeneous culture. Through his discussions on the changing views of the food, dining customs, and traditions we learn that McDonald’s was forced to adapt to the culture of Hong Kong just as much as the people of Hong Kong needed to expand their familiarities to accept McDonalds.
This study will focus on the casual dining restaurant and sports bar Buffalo Wild Wings which primarily sells buffalo wings, and its potential international expansion into China, one of the worlds fastest growing major economies. In order to gain a better understanding of China, it is important to understand the environmental factors associated with the country. I will begin by discussing economic, geographic, and political-legal factors.
Patel, Raj (2007). Stuffed and Starved: The Hidden Battle for the World’s Food system. Toronto: Harper Perennial. (Chapter Five: The Customer is our Enemy: A Brief Introduction to food System Business, pp. 99-118).
Fast food restaurants, like McDonald’s, Burger King, and Wendy’s, are all popular places out of many that a lot of people like to eat from. Whether
In “Fast Food and Intergenerational Commensality in Japan: New Styles and Old Patterns,” John W. Traphagan and L. Keith Brown employs ethnographic observation to analyze Japanese reception to the prevalence of McDonald’s in Japan, taking into account the subjects’ and informants’ ethnic backgrounds and cultural contexts. Critics maintain that the invasion of McDonald’s poses as a threat to the traditional dining patterns in Japan; however, few of them attempt to examine the underlying reasons of Japanese diners’ attraction towards McDonald’s. The authors argue that, rather than bluntly intruding the Japanese culture, McDonald’s naturally gain popularity amongst the local customers because of its exemplification of the deep-rooted Japanese values of commensality.
Editorial. Nations Restaurant News 11 Nov. 2005: n. pag. MasterFILE Premier. Web. 5 Mar. 2013.
Zhou, L. (2012). Cultural adaptation pattern analysis of McDonald’s and KFC in the Chinese market. Retrieved from http://www.diva-portal.org/smash/get/diva2:534795/FULLTEXT01.pdf
An evaluation of the restaurant’s strengths, weaknesses, opportunities and threats served as the foundation for this marketing plan. The plan focuses on the restaurants marketing strategy, suggesting ways in which it can build on new customer relationships, and development of new food products and targeted to specific customer groups.
The first innovative strategy of KFC China is localizing the menu. Trying to sell the same products or services is a typical approach to most foreign expansion for franchise businesses (Bell, 2011). However, one-size fits all approach is not what KFC chooses to implement for their company. According to Shelman, the writer of the case study regarding KFC’s Explosive Growth in China, key success for KFC China is to change the menu to suit Chinese tastes and style of eating. “One of the lessons I take away from this case is that to do China, you have to do China”, says Shelman. KFC localizes their offerings and adapts their existing products to appeal to the Chinese customers’ needs. The menu features Chinese local food like egg and vegetables soup. Examples of innovative products are the Dragon Twister (chicken roll of old Beijing) and the glass jelly milk tea (Zhou...
Franchising is a suitable strategy for Gourmet burger fuel entering into china. But it necessary to educate them about it because the Chinese people does not like to work that company if they do not know. So, the meeting should be arrange more times with them and make them knowledgeable through intermediaries. Because the Chinese people prefer to use intermediary. The sample material necessary to show them before go in to the China market. In the beginning, either Shanghai (23.9M people, 2013) or Beijing (21.2M people 2013) / Guangzhou (14M people in 2013) are suitable for the burger fuel to go in China because those cities are highly populated, raising income, developed and rapidly urbanization, young labour force and so on.
Competition Among Fast Food Chains MARKETING INFORMATION NEEDED FOR THE FAST FOOD INDUSTRY. To begin with, for the fast food industry around the world, the leading fast food chains marketing information is wrapped around convenience location, changing preferences, quality of food, pricing of fast food, potential customers, age of the customers, menu selection and diversification and last of all superior service. From a marketing perspective, location for the fast food service to the potential customers is most important, according to Maritz Marketing Research. A recent study showed the location has to be convenient. The analysis said that adults under the age of 65 prefer a convenient location for their fast food.