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Mcdonalds brief history
What do you understand by globalisation
Mcdonalds brief history
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James Watson’s McDonald’s in Hong Kong is a textbook example of globalization. According to Webster’s dictionary, globalization is defined as “worldwide integration and development”. In McDonald’s in Hong Kong, Watson discusses a well-known and successful American fast food chain migrating over seas and embedding itself in the Hong Kong culture. Although Hong Kong was already recognized as an extremely transnational civilization, there were worries that the country would lose cultural identity. The fears were that Hong Kong would become more Americanized and lessen their ties to the Cantonese ways.
Watson proves that the uncertainties of if Hong Kong would be able to stand true to their heritage is nothing to worry about. He states that the people of Hong Kong “have most assuredly not been stripped of their cultural heritage”. In fact, Watson explains that Hong Kong is not being taken over by the American way, but is simply embracing their already heterogeneous culture. Through his discussions on the changing views of the food, dining customs, and traditions we learn that McDonald’s was forced to adapt to the culture of Hong Kong just as much as the people of Hong Kong needed to expand their familiarities to accept McDonalds.
One of the most influential concepts that Watson brings up is that “transnational is the local”. Through this argument Watson proposes that the local environment is a culturally diverse concoction of multiple nations. In the case of Hong Kong, McDonalds is not the only American fad that they are familiar with. People, especially the younger generations are culturally versed on cuisine from all over the world. They have knowledge of multiple nation’s music, fashion, entertainment, and customs. There is no ...
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...onald McDonald. The translation of his name in Cantonese means “Uncle McDonald” which associates him to a member of the family. He was the most well known cartoon in the country. Ronald McDonald was definitely a well known figure of McDonald’s, but I never experienced the admiration for him that the children of Hong Kong seem to exhibit.
The final paragraph of Watson’s chapter, he asks “where does the transnational end and the local being?” This opened my eyes to further examine my own environment to see what is specifically from my culture and what I have adopted from other nations. The majority of nations can be viewed as a melting pot. We are all a mixture of different aspects of cultures to create a growing and changing culture.
Works Cited
The Globalization Reader. 2011. Fourth Edition. Frank J. Lechner and John Boli, eds. Malden MA: Blackwell Publishing.
Gardner, Robert, and Wayne Lavold. "Chapter 9-12." Exploring Globalization. Toronto: McGraw-Hill Ryerson, 2007. N. pag. Print.
When a traveller crosses over into different divisions of the world, and see the same sites as in there home town it can lessen cultural differences. Around the world many different cultures are beginning to share their material and nonmaterial culture with each other. This is called culture diffusion. One example of culture diffusion is people in the united states play hockey which is also played in Canada. This is an example of culture diffusion which has a positive outcome. Another example of culture diffusion is the spread of AIDs or Smallpoxs which has a negative outcome. With the spread of McDonalds and Starbucks all over the world I believe it has a negative outcome. In the book it talks about how the rates of obesity doubled when the
This essay focuses on the topic of globalization, taking along several other factors with it. Increasingly in the world, it becomes obvious that the globalization is affecting almost all the businesses of the world. Every market in some way or the other is following the principles of globalization. For example, McDonalds is a chain of restaurants working in collaboration to deliver their customers with the best product and to achieve this McDonalds follows the concepts of globalization. This essay will discuss anc ethnographic study at McDonalds examining whether it confirms or denies the claims made about globalization.
In “Fast Food and Intergenerational Commensality in Japan: New Styles and Old Patterns,” John W. Traphagan and L. Keith Brown employs ethnographic observation to analyze Japanese reception to the prevalence of McDonald’s in Japan, taking into account the subjects’ and informants’ ethnic backgrounds and cultural contexts. Critics maintain that the invasion of McDonald’s poses as a threat to the traditional dining patterns in Japan; however, few of them attempt to examine the underlying reasons of Japanese diners’ attraction towards McDonald’s. The authors argue that, rather than bluntly intruding the Japanese culture, McDonald’s naturally gain popularity amongst the local customers because of its exemplification of the deep-rooted Japanese values of commensality.
Malone, Elizabeth, and George Ritzer. "Globalization Theory: Lessons from the Exportation of McDonaldization and the New Means of Consumption." Amerstud (2008): 97-112. Web. 26 Apr 2011. .
Sassen, S. (1998). Globalization and its Discontents. In G. Bridge, & S. Watson (Ed.). The Blackwell City Reader (pp. 161-170). Oxford, U: Blackwell Publishing.
The United States is a country with a diverse existing population today; this country is known as a melting pot of different cultures, each one unique in its own respect. Culture; differentiate one societal group from another by identification beliefs, behaviors, language, traditions, Art, fashion styles, food, religion, politics, and economic systems. Through lifelong, ever changing processes of learning, creativity, and sharing culture shapes our patterns of behavior as well thinking. The Culture’s significance is so intense that it touches almost every aspect of who and what we are. Culture becomes the telescope through which we perceive and evaluate what is going on around us. Trying to define the perplexing term of culture with varying component of distinguishable characteristics is difficult to restrict. Presenly, culture is viewed as consisting primarily of the symbolic, untouched and conception aspects of human societies.
When the term “Globalization” is discussed, most academics, scholars, professionals and intellectuals attempt to define and interpret it in a summarized fashion. My main concern with this approach is that one cannot and should not define a process that altered decades of history and continues to, in less than 30 words. Global Shift is a book with remarkable insight. Peter Dicken rather than attempting to define the commonly misused word, explains Globalization in a clear and logical fashion, which interconnects numerous views. Dicken takes full advantage of his position to write and identify the imperative changes of political, economic, social, and technological dimensions of globalization.
That is to say, Hong Kong Disneyland offers a uniquely western experience within the confines of Asia. The perception of Hong Kong Disneyland as a global brand can vary depending on the social groups that each consumer identifies as. Mainland Chinese visitors that are unaccustomed to western culture and modernity can feel as though they’ve stepped into a separate western sanctuary where they can fully experience another way of life. The more modern and westernised Hong Kong Chinese visiting the park are able to enjoy their visit in a relaxing
Stiglitz, Joseph E. Making Globalization Work. New York: Norton & Company, Inc., 2007. Kindle ebook file.
"Studying McDonald's ABroad: Overseas Branches Merge Regional Preferences, Corporate Directives." Editorial. Nations Restaurant News 11 Nov. 2005: n. pag. MasterFILE Premier. Web. 5 Mar. 2013.
Globalization is a broad concept and the angle taken to define it can lead us to interpret the idea in many different ways. There is much controversy about what globalization actually means and many definitions fail to encompass social, cultural and technological exchanges between world systems. John Pilger suggests that "it is a jargon term which journalists and politicians have made fashionable which is often used in a positive sense to denote a 'Global village' of free trade, hi-tech marvels and all kinds of possibilities that transcend class, historical experience and ideology." (J.Pilger 1998:63). Taking a broader point of view, Bilton et al defines globalization as "The process whereby political, social, economic and cultural relations increasingly take on a global scale, and which has profound consequences for individuals, local experiences and everyday lives."
This forces cultures to influence each other. The. Therefore, problems must become worldly rather than then isolated the issues. This means the new vision must encompass worldly ideals into a mesh pot with old ideals. I will explore many isolated cultural views throughout the paper, which blend with new worldly views.
The first innovative strategy of KFC China is localizing the menu. Trying to sell the same products or services is a typical approach to most foreign expansion for franchise businesses (Bell, 2011). However, one-size fits all approach is not what KFC chooses to implement for their company. According to Shelman, the writer of the case study regarding KFC’s Explosive Growth in China, key success for KFC China is to change the menu to suit Chinese tastes and style of eating. “One of the lessons I take away from this case is that to do China, you have to do China”, says Shelman. KFC localizes their offerings and adapts their existing products to appeal to the Chinese customers’ needs. The menu features Chinese local food like egg and vegetables soup. Examples of innovative products are the Dragon Twister (chicken roll of old Beijing) and the glass jelly milk tea (Zhou...
After the cold war, word ‘globalization’ was commonly used at a time of unprecedented interconnectedness when advanced nations experienced a ruthless development by exploiting energy resources and stressing culture forms in developing countries. To identify the definition of ‘globalization’, it is significant to clarify its appearance as well as implication.