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Essays on cultural diversity
Diversity Of Culture
Cultural diversity complete abstract
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When a traveller crosses over into different divisions of the world, and see the same sites as in there home town it can lessen cultural differences. Around the world many different cultures are beginning to share their material and nonmaterial culture with each other. This is called culture diffusion. One example of culture diffusion is people in the united states play hockey which is also played in Canada. This is an example of culture diffusion which has a positive outcome. Another example of culture diffusion is the spread of AIDs or Smallpoxs which has a negative outcome. With the spread of McDonalds and Starbucks all over the world I believe it has a negative outcome. In the book it talks about how the rates of obesity doubled when the
spread of fast-food culture came in to Japanese cities. With places like McDonalds and Starbucks popping up, all over the world it also effected the physical aspects of different cultures. When traveling across the world you expect to see differences in peoples spaces. Different cultures have different styles of homes, schools, neighborhoods and buildings. This is called material culture. Physical aspects of a culture lets people have different perceptions of its community and belonging. I believe McDonalds in different cultures has a negative effect because there is an Americanized place in there country or city. With places like McDonalds and Starbucks appearing all over the world, It pushes American culture. It is said that McDonalds advertising, pushes families a parts and promote individualism. With this culture imperialism it can cause people to think less of their country or being american is being pushed on them. Sitting down and eating a meal as a family is a popular tradition in many cultures and different families. With places like McDonalds and Starbucks all over the world it can drive traditions such as eating together as a family away. This is called Symbolic Culture. With this, places like McDonalds and Starbucks have a negative outcome with different traditions and cultures. One example of Cultural Imperialism is, the way movies make some cites look dirt poor and some cities look rich, expensive and more dominate than others. Cultural Imperialism make you notice the unequal relationships of civilizations and favoring the more powerful one. Some examples of hegemony is “All Muslims are terrorist” or “Women are bad drivers” Hegemony is when people imposes their views or beliefs on others and make them believe it.
During this era of global history from 632 to 1352 C.E, it is seen that the societies began to interact with other cultures leading to cultural diffusion which would have both positive impacts, such as new trade goods, on societies along with negative effects, such as being conquered, on these societies as well. The documents provided show these benefits and harmful factors of cultural diffusion during this global era. Documents one, two, four, and five show some of the negative effects of global interaction. Within this group document one, four and five shows how societies have a direct negative impact on each other. On the other hand document three and six show how global interaction can have a positive impact on societies.
The expansion of McDonald's to India, despite the fact that they don’t eat beef, is an example of Stimulus Diffusion.
James Watson’s McDonald’s in Hong Kong is a textbook example of globalization. According to Webster’s dictionary, globalization is defined as “worldwide integration and development”. In McDonald’s in Hong Kong, Watson discusses a well-known and successful American fast food chain migrating over seas and embedding itself in the Hong Kong culture. Although Hong Kong was already recognized as an extremely transnational civilization, there were worries that the country would lose cultural identity. The fears were that Hong Kong would become more Americanized and lessen their ties to the Cantonese ways.
Cultural diffusion is the method in which a characteristic or idea spreads from place to place. With diffusion there is always a place of origin, referred to as a hearth or node. Hearths appear when people are willing to try something new and have the necessary resources to do so. There are two types of diffusion: relocation and expansion. Relocation diffusion refers to the spread from one place to another through physical movement such as immigration. Expansion diffusion is the spread from one place to another in an additive process. There are three different categories of expansion diffusion: hierarchical, contagious, and stimulus. Hierarchical diffusion pertains to the spread of ideas through people of power to other people or place. Contagious diffusion is a fast spread from one place to another in a way that the flu is spread, from person to person. Lastly, stimulus diffusion is the spread of a certain concept but not the actual characteristic itself. Hierarchical diffusion is still among the most popular form of diffusion but is slowly being taken
Coffee, one of the world’s most known beverages. Seen being drinking at work places, colleges, or in the convenience of your own home. There are a variety of companies that provide us the people with coffee. It can be your local market, bakeries, or even fast food places. 3 places that stand out and our known very well for supplying Americans with coffee is Starbucks, Dunkin Donuts, and McDonald’s. From their strategic advertising, deals, and even straight down to the design of their cups, they meet the definition of marketing. We will be examining these 3 companies using the marketing mix which consist of product, price, place, promotion and also cover value based marketing and see how these companies meet these definitions and how they satisfy their customers as well.
If you had the chance to enjoy the Starbucks experience, then you will appreciate their mission statement, which is , According to starbucks.com, it states, that it is “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”.
This report will provide about world famous hamburger brand “McDonalds”. The business started in 1940 at San Bernardino, California. Now, it became world largest scale of hamburger fast food restaurants. Their principles of modern Fast food restaurant was originated from “Speedee Service System” in 1948. We can observe many of McDonalds logo very easily especially in mall or city area. Their main selling items are hamburgers, French fries, chicken and breakfast items. Not only these items, they are expanding their menu such as smoothies, salads, fish and wraps. As they provide various choice of menu. They can attract more customers. McDonalds serves around 68 million customers daily in 119 countries across 35,000 outlets. In 2012, the company showed annual revenues of $27.5 billion and profits of $5,5 billion. In addition, according to BBC report, the company is the world`s second largest private employer behind Walmart. The McDonalds provide not only indoor services, they also provide other type of services such as Drive-thru which allows customers to buy and pay in the car without getting off from it.
Malone, Elizabeth, and George Ritzer. "Globalization Theory: Lessons from the Exportation of McDonaldization and the New Means of Consumption." Amerstud (2008): 97-112. Web. 26 Apr 2011. .
This video provides an overview of product diversification. It explains that there are two types of diversification, which are related diversification and unrelated diversification. In addition, the video informs that diversification often involves merger and acquisition activities. Furthermore, it stresses the importance of keeping diversifications balanced, as in some instances, companies that do not take advantage of diversification, can miss out on some benefits, and/or could experience negative effects. However, on the other hand, the opposite could also occur, because some companies that over-diversify, extend themselves too far and can experience detrimental and disadvantageous effects as well. The key is staying
Question 1:When Howard Schultz launched Starbucks, who was the target market and how was Starbucks positioned to appeal to this target market?
The purpose of this research is to provide a substantial assessment/explanation/analysis of the degree to which the McDonald’s operates based on a universal cultural or whether it is most strongly influenced by the national culture of that country. The researcher will explain how McDonald’s uses diversity and organizational initiatives to contribute to the corporate bottom line. Finally, the researcher will evaluate the company’s bottom-line rationale for diversity initiatives.
Compare the globalization approaches of Starbucks & McDonalds The parameters to be used for this comparison are:
Preliminary Starbucks – one of the fastest growing companies in the US and in the world - has built its position on the market by connecting with its customers, and creating a “third place” beside home and work, where people can relax and enjoy themselves. It was the motto of Starbucks’ owner Howard Schultz and, mostly thanks to his philosophy, the company has become the biggest coffee drink retailer in the world. However, within the new customer satisfaction report, there are shown some concerns, that the company has lost the connection with customers and it must be taken some steps to help Starbucks to go back on the right path regarding customer satisfaction. I will briefly summarize and examine issues facing Starbucks. Starting from there, I will pick the most important issue and study it from different positions.
Introduction This paper will provide an argument for diversification to be presented to the board of directors for Starbucks. A strategy for diversification indicating the products and industries for diversification and how synergies may be gained. The identification and the discussion of the foreign market Starbucks should enter will be presented, along with the strategy it should use to enter the market. Challenges Starbucks may face in the foreign market will be discussed, as well as how it might respond strategically to minimize the impact of these challenges. Also, this paper will encompass a scenario when it would not make sense for Starbucks to diversify or expand into a foreign market, and how the company will create a business environment conducive to ethical behavior will be assessed.
In this paper we would like to analyse if Starbucks use Glocalization approach which represent quote : “act globally think locally”. This quote exactly represent the ideological approach of globalization with respect of local culture, represent autonomy for global unit. We would like to analyse the process of globalization and focus on new concept of global market developed in Japan, which is “glocalization”. At the end of this paper we will present outcomes of our research.