In-N-Out Burgers: Marketing Strategy

Business Name & Location

In-N-Out Burger is a chain of restaurants that offer delicious burgers and other items around the state of California and a few other locations. They headquarters are located in Irvine, California and today they are one of the most successful family owned businesses all over United States of America.

The brand was founded by Harry Snyder and Esther Snyder when the opened their first drive-thru restaurant in Baldwin Park, California. (Melby, 2013)

Summary of Marketing Strategy

In-N-Out Burgers is famous for being simple and high on quality for several years. Their major marketing strategy is simply caring for their employees, customers and sticking to their core values. (Perman, 2009)

Purchase Behavior

Their customers are mostly loyal customers who appreciate the taste of an American burger and the level of quality they provide. According to research the loyalty towards the brand was so high that customers would boast about the brand to their friends and families and hold hamburger eating contests at the restaurants. In fact some of the regular customers devote themselves the responsibility of bringing new customers who would then become devotees and this act is generally referred as “the conversion”. (Perman, 2009)

Product Strategy

1. Description of Product: Their restaurant menu is very simple and short. They don’t offer many products such as other brands. Since they have started they made very small changes to their menu and mostly focus on their products as a whole. (Perman, 2009)

2. Product Quality Strategy: Their quality strategy is that they only care about the quality. As a company offering the best quality burgers is their objective. This is also one of the reasons why they don’t change their menu ...

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...ry - In-N-Out Burger. Retrieved 4 May 2014, from http://www.in-n-out.com/history.aspx

Melby, C. (2013). Why In-N-Out Heiress Lynsi Torres Isn't A Billionaire Yet. Forbes. Retrieved 4 May 2014, from http://www.forbes.com/sites/calebmelby/2013/03/06/why-in-n-out-heiress-lynsi-torres-isnt-a-billionaire-yet/

Perman, S. (2009). In-N-Out Burger's Marketing Magic. Businessweek.com. Retrieved 4 May 2014, from http://www.businessweek.com/smallbiz/content/apr2009/sb20090424_877655.htm

Polis, C. (2014). Why In-N-Out Isn't Everywhere. The Huffington Post. Retrieved 4 May 2014, from http://www.huffingtonpost.com/2013/02/25/lynsi-torres-in-n-out_n_2759920.html

Schoultz, M. (2013). Define a Competitive Business Growth Strategy Like In-N-Out Burger. Digital Spark Marketing. Retrieved 4 May 2014, from http://www.digitalsparkmarketing.com/general-business/business-growth-strategy-2/