Importance Of Achievement Motivation

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ACHIEVEMENT MOTIVATION THEORY
The Achievement Motivation theory provides a final content theory of motivation. The theory has been advocated by David C. McClelland and his associate’s .It was in the late 1940s that David C. McClelland and his friends began to study three needs that motivate human behaviour-power, affiliation and achievement. McClelland believes that each person has a need for all the three but that people differ in the degree to which the various needs motivate their behaviour.

DESCRIPTION OF THESE THREE NEEDS
NEED FOR ACHIEVEMENT (nAch)
Employees with a high need for achievement derive satisfaction from achieving goals. Succeeding a task is important to the high achiever.

McClelland believes that the need for achievement can be learned and has cited numerous instances in which people developed the need to achieve .He believes that economically backward cultures can be changed if the need to achieve can be stimulated.
In the ambitious project, researchers attempted to raise the achievement motivation of businessmen. The attempt was success...

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