The first question here is not how to get customers to download your mobile apps, but WHY you should do it. Once you know the ‘why’, the ‘how’ kind of falls into place. In a special webinar organized early in October 2013, Elana Chan of Google showed exactly why and how businesses should actively get customers to download their products. In a nutshell, here it is:
Why Should You Promote your Mobile Apps?
According to the data revealed by Chan, there are over 675,000 in the Google Play Store and more than 770,000 mobile applications (paid and free) in the Apple App Store. That alone is intimidating, but the interesting revelation was not about the numbers, because anyone can simply Google that information: the mind-opening truth was that people primarily downloaded as people flipped through top-ranked apps. 90% of them, in fact, were discovered this way. Therefore, it only goes to show that if you want your apps to be discovered, let alone downloaded, some active element is required.
That active element is advertising – but not just any kind of advertising. It has to be a thought-out plan that involves concrete solutions that bring in results. Here’s how to go about doing that.
Step 1: Use Google’s ‘click to download’ ad extension when you advertise
By showing a download link right on the search page results of Google using their ad extension, the chances that people will click through and activate the download are several times more than if they had to actually go into the search result to get the app. The link will take them right to the app store where the app is available, and the display on the search page can also include an icon with the price.
Step 2: Using interstitials to promote your mobile apps
These full-screen di...
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...n AdWords
b. Template easily available
c. Gives relevant information to customer before download
Slide 7: Can I Target a Specific Audience?
a. Yes, mobile app advertising can be highly targeted by a number of criteria
i. The mobile carrier ii. Users with new smartphones or mobile devices iii. Interest category marketing – advertise based on use behavior and past downloads iv. App category marketing – target users of specific app categories such as productivity or games
v. Type of operating system – Android, OS, Blackberry, Windows Phone vi. Specific type of device, such as those running on iOS 7 alone vii. By geography – can target down to a specific city alone viii. Depending on whether Wi-Fi access is available
b. Cost effective because it adds a marginal increase to total development cost
Slide 8: Thank You for Your Time. Go make money promoting your mobile apps!
Pokemon Go has approximately 75 million downloads and only a bunch of them have led to injuries, According to a gaming company Pokemon Go had more than 10 million downloads in less than a week becoming the fastest such app to do so, and reached 15 million global downloads by July 13. According to SurveyMonkey the game became the most active mobile game in the United States ever with 21 million active users on July 12, eclipsing Candy Crush Saga's peak of 20 million. By July 15, approximately 1.3 million people were playing the game in the Netherlands, despite the app not being officially released in the country. On the day of release in Japan, more than 10 million people downloaded the game, including 1.3 million in the first three hours. By July 26, the intelligence system estimated the game to have been downloaded 75 million times
Google Play Store has over 100 billion apps the reason behind this is anyone can add an app in the Google Play. More apps mean more option for downloading as a result there is a massive downloading of apps from the Google Play. According to a report downloading of apps from Google play store is 60% higher than the Apple app store. Google play has an interesting feature. In it we can search for an app even if we misspell the app which increases the comfort of users.
For most companies, advertising can be a costly affair. On the one hand, customers are getting more information about new products, goods and services. While, on the other hand, it has to be effective, noticeable and remembered long enough to make potential customers into actual ones.
2. Look back at "In Persuasion Nation." Write a number of advertisements for real (or imagined but realistic) products in the same fashion.
Once the target market has been identified it is important to develop a marketing strategy. In today's fast paced, information overloaded society; conveying a message about a product seems to be more difficult than ever. The consumer is bombarded with advertising everywhere they look. Today advertising not only exists on television, radio, magazines, and newspapers, it can be found on billboards, park benches, in our mailboxes, on buses, taxis, at sporting events, and on clothing.
Further supporting materials/specific details: the main focus of each cellphone ad now days is focused on showcasing the different improvements that their products bring to the table, such innovations could include: HD pictures and video recording , extensive storage, and high processing power. As it is noticed, some of the previous examples offer only hardware improvements, this is due to the fact that most of the applications in terms of software could be downloaded from different sites such as the “Appstore”, or “Google play”, and be supported in whichever platform the user
By following the strategy that I have given, we can monitor the sale of our product. Once we see an increase in revenue, we can increase our advertising campaign to directly penetrate household markets through TV and/or radio. All of these numbers and strategies seem to line up for a successful product.
One of the ways for any business to grow is through advertisement. BillCutterz.com experienced that boast from the ABC interview. Therefore, the company need to incorporate advertisement as a part of their marketing strategy. Additionally, they should expand their target group form individuals to different corporations.
Marketing is a fundamental aspect of all businesses, whether they are set out to make a profit, or charitable organisations - they will have to carry out marketing research of some description. It has been described as being, “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” (Chartered Institute of Marketing) This essay will explore the role of marketing in a marketing oriented business and different aspects of the external environment that a smartphone company should be aware of. The points raised throughout will be supported using relevant journals, textbooks and newspaper articles.
Whitfield, K. (2013). Fast Growth of Apps user base is booming Asia Pacific market. Available: http://www.portioresearch.com/en/blog/2013/fast-growth-of-apps-user-base-in-booming-asia-pacific-market.aspx. Last accessed 19th Feb 2013
Marketing is a vital component in the success of businesses. Smaller businesses rely on business advertising, expenses, knowing if the business is networking with the right people, or joining the best organisations that lead to success (EStartup business blog, 2010). Marketing concentrates on customers and what the customers want. Customers are the source of sales and profits. Many small businesses are faced with remarkable hardships due to not developing the right marketing plan (EStartup business blog, 2010).
‘Creative without strategy is called “art”. Creative with strategy is called ‘advertising’. Creativity grabs attention. People are flooded with millions of ads each day, but screens most of them out. Creativity allows advertisements to get past the filtering process and appeal to the intended audience. (Altstiel & Grow 2012) Advertising agencies nowadays are forced to think outside the box, by looking at the bigger picture and constantly discovering new ideas and ways to grab people’s attention. A successful creative advertisement results from the ability to incorporate strategic concepts in order to draw the line between plain art and advertising. There are no rules, no patterns to creating highly creative advertising. (Lee 2000)
Advertising in business is a type of marketing communication used to encourage, persuade, or manipulate a customer to take or continue to take some action. The desired result is to drive consumer behavior with respect to a commercial offering.
Kukreja, A. (n.d.). Mobile Application Trends and the Impact on Mobile Platforms. Retrieved February 25, 2014, from http://www.eeherald.com/section/design-guide/mobile_platform_trends.html