INTRODUCTION Now a days we can see everyone whether a businessman or an auto driver, Rich or poor everyone has a smart phone in their hands. In today’s world where time is the most precious thing these smart phones help us to save our time. These smart phones are necessary evils. Now the question is why these phones are called Smart Phones. The reason behind this is these phones have some special software in them called an App Store. Now the question arises “What is app store? How it works? What are its uses?” App store is a form of Digital Distribution for mobile apps. Different apps run on different devices and are designed for different OS. App store is a form of online store or online marketplace where users …show more content…
But there are many differences between Google Play Store and Apple App Store. As we know the Apple was first company to launch the App Store and at that time no one can beat the Apple App Store. But after the launch of Google Play Store, Apple took a new rival. Google Play Store has over 100 billion apps the reason behind this is anyone can add an app in the Google Play. More apps mean more option for downloading as a result there is a massive downloading of apps from the Google Play. According to a report downloading of apps from Google play store is 60% higher than the Apple app store. Google play has an interesting feature. In it we can search for an app even if we misspell the app which increases the comfort of users. There is so much quality in Google play but still they can’t match with the revenue of Apple App Store. According to report total revenue of Apple app store is 60% higher than the Google Play. The reason behind this is iPhone is purchased by the rich people so they can buy the apps they needed easily but android phone is purchased by all kinds of people as a result purchasing of apps is less than the Apple app
These two apps stores have different search engines developed by the companies to search for other apps- this gives consumers different services, depending on whether have an iPhone or Android phone. The major difference in these two stores is that Android allows its consumers to build their own apps while Apple does not. For individuals who understand how software works, this is a great privalage, however this also makes the Android phones prone to viruses. The app store is a major analysis factor in the debate of which software is better because while Android phones may allow consumers to do more, Apple phones are easier to use for an everyday
Apple has its competitors, as it is expected, and they do not fall behind by much. One of its biggest competitors is the company Samsung. For years, those two companies have been head to head in the electronical world. All over the web one can find all sorts of articles talking about the conflicts of those two companies and about how they each claim that the other one took their products and just changed its name. But thankfully, those two companies are still strong (no matter how much people complain about the other one) and they both have a lot of people supporting them. There are two sides when talking about phone and electronics: the Apple side and the Samsung side. Now, what those two companies need to be careful about is to not let their guards down and allow the competition to take over, but then again, Apple is well... Apple and they would never let that happen (they have not done it for almost 50 years, they would not do it
Apple has been questioned by the United States Congress and the court of public opinion in regards to its growing horde of cash it keeps outside the United States. Apple insists that it has done nothing wrong and has not broken any laws, foreign or domestic. The cash in question comes from profits of operations outside the United States. Apple has pursued a plan to keep the offshore profits outside of the country in order to avoid the United States 39% corporate tax. The structure of companies Apple has created in Ireland have enabled the company to stockpile profits and pay little to no tax.
“Google Inc. is an Internet giant with a record $22.9 billion in advertising revenues in 2009 and the indisputable leader in Internet search,” (Unrealist, 2014). Within the industry of Internet Information Providers, Google, Inc. is ranked number one over Yahoo!, MSN, and Facebook, Inc. The majority of Google’s revenue comes from advertising sales. Google has many competitive advantages over other search engines in its industry.
Apple is one of the world’s greatest tech company and has its products sold in many countries. Apple makes about 34 percent of iPhone sales in America while compared to Android sales which is about 20 percent (Tung).
Apple is the world's second-largest information technology company by revenue and the world's third-largest mobile phone maker. “Fortune” magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.
Competition – The biggest competitor of Amazon is EBay and all the internet retailers and suppliers as Priceline.com; Buy.com; BN.com and many more.
This paper focuses on Apple Inc.’s cult-like following, Apple stores as a marketing strategy, and the company’s ability to maintain its current level of success in product innovation and customer loyalty moving forward. It is a well-known fact that Apple has developed a following of loyal customers that has often been referred to as cult-like and Apple customers have been referred to as iSheep (a term coined to describe the herds of blind followers). According to research conducted by simonlycontracts.co.uk, only 28% of the 2,275 Apple customers surveyed purchased their iPhone because it “seemed to be the best phone at the time of switching” (Kelly, 2014, para. 11). This leads one to question how if only 28% perceived the iPhone to be the
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
Apple uses a app called the app store. This has thousands of apps that people can purchase. These are made and designed by people. The only thing with apple is that you can only purchase apps on the apps store. When people start talking about android there are many different phones and devices that a person can use. For instance someone can buy the galaxy s6. This phone runs on android 5.0! This is the latest software that has come out. Whenever you buy an android phone they use only android. These devices can run both systems. Android has there own app store that they use. Android is more complex. You can design android to the way you like it. People who want a device that you can customise use android. Android is more for the advanced phone geeks. Apple is more simpler for people to understand and use. The samsung galaxy s6 has a lot of cool features. There 's a camera With 5-megapixel front and 16-megapixel back cameras that can launch in just 0.7 seconds, capturing moments the moment they happen is as simple as point, click, snap. And thanks to an f1.9 aperture, even low light party shots will look as amazing as you remember(Galaxy S6). This phone is Protected by the very latest Gorilla
The public’s perception of these two products is very different. Most people see Google as ‘the’ search engine; people have grown up with it and its most people’s first stop when searching for something on the internet, in fact when people are unsure of something they’ll often use the expression “I’ll Google it”, this sums up how important Google is in everyday life. There is however a small problem that accompanies brands that get as big as Google and that is a fear of a monopoly and how much power a company has over the economy/ the entire world.
The strategy of Google seems to focus of innovation. Innovation providing superior user experience makes the user promote the application because the customer just love it. This gives rise to more usage, which in turn gives rise to more advertising revenues for Google. More and more products of Google are coming into the lifestyle of user and the strategy appears to completely dominate internet and eventually dominate desktop as well. All Google needs to do is to edit their motto related to categorization /classification of information.
There are many different brands that produce Android smart phones. Along with different brands, as you can imagine there are an abundance of models too. So whatever you may desire in a phone, there are many different options to choose from when selecting an Android. As I stated earlier, the Google Play Store do not have many limitations on apps. This allows companies and individuals to upload and create their own apps, causing there to be more apps available to Android users. Not only are there more apps, the selection is much more broad and a desirable type of application may come in different forms over the Google Play Store. This also allows different music players to be downloaded and used. Music can easily be downloaded onto an Android and played with the many different music applications. The possibilities when it comes to music on an Android are infinite really. On the other hand, iPhone only has one brand making the phones and that is Apple. So only one company makes the phones and only releases a few models every year. So the options are much more limited and the decision is more likely to be based on the dollar amount spent on an iPhone. The App Store iPhones use is like a library that only holds bestselling authors. There are limitations set on the apps so the variety is much smaller than the Goggle Play Store and the diversity of applications is nothing compared to the Androids market. Along with being limited on
to Apple Inc. in 2007. The company which had pc driving its growth over the years transformed into more of a Smartphone company. Mac pc was impressive in terms of hardware but it was Windows operating system which gave it a tough competition. To achieve a sustainable growth Apple should be focused more towards development of its operating system. Android is the main competitor for iOS. Android which is Linux based and partly open source, is more PC like than IOS. Android is easily customizable as compared to apple IOS. Apple should work aggressively towards working of development of more number of apps with the developers across the industry so as to increase the reach of IOS and making it a more preferable choice among its
In today’s world Global Corporate Social Responsibility is a pressing Topic. In most cases a collaboration between a buyer and a seller or supplier must collaborate and participate in the makeup of Corporate Social Responsibilities. According to the Business Dictionary Ethics are the proper Business Policies and practices regarding potentially controversial issues such as corporate governance insider trading, bribery, discrimination, corporate and social responsibility.