How To Write A Rhetorical Analysis Of Mcdonalds

McDonalds has been a renowned trademark throughout the history of America. What is presented in this McDonalds ad is a compilation of cheap foods that apparently cost one dollar or less. In informing the consumer of this information, McDonalds approaches their message with a sincere black and white straight to the point advertisement. Very little colors are used, allowing the brief texts and images to pop out more. In short, McDonalds touches on the average consumers’ busy lifestyle. This advertisement could have well been used as a billboard, catching the eye of a consumer who is hungry but on a tight schedule and budget.
Using their trademark red background, it creates a gleam that feels almost heavenly. The bold capitalized lettering of the quoted saying, ‘‘The dollar’s looking good here,’’ provokes the audience to then focus their

Knowing that Americans are constantly on the move, McDonalds gets to the point and in this persuades the consumer into buying their product. This McDonald’s advertisement ultimately describes a cheap alternative that contains a wide variety of different foods. From their promise of cheap good food, McDonalds then tops it off with exaggerating the actual size of each food item. Every item of food is placed neighborly close, making it appear as if all some items may come in a dollar bundle. Knowing that this is not true, the illustration of every item can be assumed that they were photo shopped for better presentation. The bolded lettering of the McDonalds logo brings to light the importance of their trademark. Pronouncing their food items as being official, the consumer is guided to gain a perception of trustworthiness. Gaining the audience’s trust elevates the consumers thought process of choosing their products. Knowing who the consumers are buying from, grants an edge of certification to all of their