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An article on advertising techniques
Advertising concepts and theories
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This ad starts with a young girl at a McDonald’s placing an order for a happy meal; she notices there are several choices to make. Soda or milk, Carrots or French fries, or perhaps apple slices? The girl appears to be amazed at the amount of choices. There is also dancing kids, dancing fruits and vegetables, several children blowing bubbles with creepy Ronald McDonald in the park while eating happy meals, children are playing ball and enjoying a McDonald’s meal with their parents with joyful smiles on their faces. In this particular commercial the advertisement is about the variety of new choices (healthier choices) offered in the Happy Meal. (milk, juice, apple slices, carrot slices etc.) The ad targets children by attempting to focus on the
The cheeseburgers look extremely fresh as you can still see the shine on the burger, the ad also portrays the veggies of the burgers to be fresh from the farm too as they look as though as someone had just watered them or washed them. Even the bread has this golden brown, as it slightly gets darker as you reach the top of the bun. The cheese on the burger is soft and melted slightly to show that the burgers are warm and ready to eat but not totally melted to show that the burgers had just been made. As it says the names of the cheeseburgers on the bottom, the top of the ad in the same white letters and font it proclaims “big,beefy,bliss”. The back round of the ad is filled with a deep color red as it fills the ad from corner to corner. In the middle of the back round there are also little diamond shapes blended in with the red making the shapes very hard to see. The McDonalds big M symbol is located at the bottom right hand corner of the ad in yellow, the company’s color, along with the famous McDonalds slogan “I’m lovin’ it” in white letters below the
The advertisement targets adults who want a sweet and delicious snack for their families. The producers of the ad knew that parents would buy this product to keep their little ones happy. It also targets children who have a sweet tooth and will ask their
The Lunchables ad represents Lunchables as “bursting with fun” and implies that children will be happy and enjoy school if they have a Lunchables. Lunchables placed this ad in a magazine to target moms and children to get them to buy their product. They are trying to convey, like most advertisements do according to Croteau and Hoynes (2014), that “happiness and satisfaction can be purchased” (p. 179) if mothers buy their children Lunchables. Lunchables (Lunchables Parents) advertise as being “packed with what kids love” and “giving your kids what they want”. They include a hand tray with a main entrée, drink, and dessert. The brand delivers on the idea of fun and interactivity of building your own meal and “mixing up” your lunch. Lunchables
Sutherland, Lisa., MacKenzie, Todd., Purvis, Lisa., Dalton, Madeline. “Research shows that food and beverage product placements in movies may be a potent source of advertising to children.” Hood Center of Children and Families. Retrieved April 22, 2014. (http://hoodcenter.dartmouth.edu/FoodProductPlacement.html)
When you look at an advertisements of food does it make you hungry the same way it makes me hungry? Kinda like your mouth waters a lot. How about the thought of something salty inside of chocolate? That just sounds wonderful, who wouldn't like something salty instead of something chocolate. That why advertisements are good because they make people crave something so small for days until they get them. They don’t even have to see the advertisement everyday to crave what they see. They just have to see it one time and one time only. Advertisements help persuade people to buy their products, the M&M’s industries, in this case, use a bandwagon method of advertising to get people to buy more of their product, or specific to this advertisement, peanut M&M’s.
Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...
Since I was a little girl, my mother always made it clear that a husband was unobtainable if a woman could not properly tend to his needs. I learned how to cook, how to clean, how to do laundry, and I even learned how to take care of my younger siblings all because, according to my mother, these responsibilities were a woman’s duty; it was her job. For centuries, this has been the mindset of every woman, which has been passed down from generation to generation. A stereotype that has influenced a culture and defined a human being. In this 1930’s Kellogg’s PEP Cereal advertisement we witness yet another stereotype defining women into this sexist housewife persona. Through the use of clothing and appearance, text and audience the ad conveys a
McIlhenny Company Tabasco Sauce 's ad catches a person 's eye with a picture of a shiny, full bottle of vibrant, red Tabasco sauce, and it is staged to the left of the page. Within seconds, the eyes move upward to see a crisp, white chef hat on the head of the bottle. As the eyes move downward, you notice there is a white label fixed to the bottle with green and red logos. Behind the Tabasco sauce bottle is a clean, silver unused whisk. The ad background generates a gradient from a faded black to a reflective, gray surface, and the bottle is contained in a bright, white aura surrounding its whole surface area. At the neck of the bottle to the right, the bright, white slogans “The Ultimate Flavor Enhancer” and “Bringing great taste to food since 1868” appears centered in the page. The bottom text
In usually circumstance advertisers release ads to influence the opinion of their target audience. In this essay, I will be deconstructing a commercial broadcast. Furthermore, educated inferences will be made in an attempt to create an insightful interpretation of the ad. Notwithstanding, some say a picture says one million words, within the Campbell's soup ad I have chosen, is a story that will be structurally analyzed, decoded and summarized. Within the picture is a young boy (around the age of 7). I will refer to this boy as Jimmy. Moreover, Jimmy is sitting outside criss-cross applesauce on a pile of flat gray rocks and appears to be on a high mountain, family to many in a foggy valley. Jimmy's body is aimed at the reader and his eyes
...product toward children promising those children toys and gifts and you can even find inside some of those fast food restaurants games that attract children. Because of what they are doing one in six children are obese, the parents must be blamed but still the fast food industries are the ones who are selling that product and marketing it toward those children.
Advertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food, clothing, cars and services-- things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale.
To begin with, the target user for this advertisement is not specific. It is targeted towards two different age groups, children and their health conscious parents. It is for children as they are attracted to the lollipop, and the sugar free part for the health conscious parents. It is appealing to people who want to become physically healthy. Usually, parents who want their children to become physically healthy aren’t going to allow their kids to eat junk food. According to “Consuming Kids” documentary, it was proved that children are the ones that choose what is bought and what isn’t. This is why the main target was supposed to go towards kids. Personally, I wasn’t attracted to the advertisement, as it didn’t target my points of interest and attention.
Advertising is mainly targeted at children – children may be a large part of McDonalds’ target market, but the advertisements of the past have solely been targeting children. This is not an effective strategy, as the rest of the target market has not been targeted. Multiple ads that target all groups would solve this
There are a lot of different advertisements that are marketed toward children. Some are for healthy foods and others are geared more toward pleasure. Depending on which side the ad is leaning toward determines who is really targeted. For example, one ad that is everywhere including television, billboards, and the radio is the Happy Meal ad from McDonald's. Although there can be some nutritious value to parts of the meal, it is geared more toward the pleasure side of the spectrum.
As a little girl I loved watching television shows on Saturday mornings. I’d get upset when a show would proceed to commercial. That is until I watched the shiny new toy being played with by the girl my age and of course the cool new one that came into the happy meal, then I’d forget. After seeing the appealing commercial I’d run to my mom and try to slickly mention it. “You know McDonalds has a new Monster’s Inc. toy in their happy meal. Isn’t that great? “Now I realize that back then I was targeted by big companies to beg my parents for things that I didn’t need or that wasn’t good for me in order to make money. Advertising today is affecting the health of today’s children because they eat the unhealthy foods advertised to them on: television, the internet, and even at school. Therefore, an impassioned discussion of possible solutions has been brewing.