Sugar Free Chupa Chups Essay

603 Words2 Pages
bulb-icon

Recommended: Audience analysis

Advertisements are created to convince us to do an action or to buy a product. Marketers spend billions of dollars annually to create advertisements that appeal to our eyes. Chupa Chups is a Spanish brand of lollipops, it was established in 1985. The sugar free Chupa Chups advertisement isn’t informative or effective and their message didn’t have an impact on me. The Chupa Chups sugar free advertisement isn’t informative enough. The main reason why the advertisement isn’t informative is because the symbol wasn’t clear. It takes a while to understand why the ants taking a detour. After analyzing the ad, I noticed that it symbolizes that it is sugar free and that ants are only attracted to sugary foods. Another reason why the advertisement …show more content…

To begin with, the target user for this advertisement is not specific. It is targeted towards two different age groups, children and their health conscious parents. It is for children as they are attracted to the lollipop, and the sugar free part for the health conscious parents. It is appealing to people who want to become physically healthy. Usually, parents who want their children to become physically healthy aren’t going to allow their kids to eat junk food. According to “Consuming Kids” documentary, it was proved that children are the ones that choose what is bought and what isn’t. This is why the main target was supposed to go towards kids. Personally, I wasn’t attracted to the advertisement, as it didn’t target my points of interest and attention. In conclusion, the sugar free advertisement isn’t informative or effective and their message didn’t have an impact on me. The main reason why the advertisement wasn’t successful in presenting their message was because the symbol and the characters weren’t clear. Another reason why it wasn’t effective was because the typeface and the lighting weren’t appropriate. The reason it didn’t impact me was because the target user wasn’t specific. Advertisers spend lots of time creating an ad to please the eyes of the

Show More
Related

  • Summary: The Gruen Transfer

    1213 Words  | 3 Pages

    The presentation will also emphasize how persuasive advertisements can have significant effects on society, including society’s ideological perception of products and their contribution to the nation’s overall health. It was even found to have more Kilojoules than an average Mars Bar! In fact, the study found that most muesli bars usually have more than 1000 Kilojoules. See how misleading advertisements and packaging can be! These clever marketing techniques give extremely sugary foods a healthy perception to make it more enticing to buy – even though it’s still not healthier than confectionary.

    Read More

  • Charmin Toilet Paper Ad

    865 Words  | 2 Pages

    Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.

    Read More

  • Analysis Of Michael Moss The Lure Of Addictive Junk Food

    1447 Words  | 3 Pages

    of Philip Morris, said “People could point to these things and say, ‘They’ve got too much sugar, they’ve got too much salt […] well, that’s what the consumer wants, and we’re not putting a gun to their head to eat it. That’s what they want.” (Moss 267) However, consumers are being unconsciously forced to fund food industries that produce junk food. Companies devote much of their time and effort into manipulating us to purchase their products. For instance, Kraft’s first Lunchables campaign aimed for an audience of mothers who had far too much to do to make time to put together their own lunch for their kids. Then, they steered their advertisements to target an even more vulnerable pool of people; kids. This reeled in even more consumers because it allowed kids to be in control of what they wanted to eat, as Bob Eckert, the C.E.O. of Kraft in 1999, said, “Lunchables aren’t about lunch. It’s about kids being able to put together what they want to eat, anytime, anywhere” (Moss 268). While parents are innocently purchasing Lunchables to save time or to satisfy the wishes of their children, companies are formulating more deceiving marketing plans, further studying the psychology of customers, and conducting an excessive quantity of charts and graphs to produce a new and addictive

    Read More

  • M&M's

    684 Words  | 2 Pages

    The adverting industry has a way to sell things to mass audiences with out actually providing any sound reason to do so, instead the use of rhetoric enables anyone to essential market anything. The advertisement that will be analyzed here is brought to you by the Mars Chocolate Company, and it deals with the “M&M’s” candy. The rhetorical devices being attached to the presentation are proof surrogate, appeal to common practice, and rationalization. Aside from this, the analysis will also include an answer to what audience is being targeted, what psychological effects are being expected, and what subconscious needs or desires is the presentation playing upon. By the end, the reader should have a clear picture of what purpose the advertisement serves.

    Read More

  • Barbara Mantel Prevent Obesity Analysis

    165 Words  | 1 Pages

    Americans are constantly facing obstacles to healthy eating. Obesity is something that is growing rapidly in the United States. Some Americans argue that fast-food restaurants play a major role in obesity. In “Preventing Obesity” Barbara Mantel states, “Four of the companies — Cadbury, Coca-Cola, Hershey and Mars — pledge not to advertise any food and beverage products on programming for children younger than 12, and the remaining firms pledge that 100 percent of their children's advertising would be for self-designated ‘better-for-you’ products ” (805-806). Whenever children see a junk-food or candy commercial they are instantly attracted to it, it might be because of how colorful they are or the usual toy they receive when they buy kids

    Read More

  • Sugar Essay

    917 Words  | 2 Pages

    Sugar, a sweet crystalized substance, is a commodity that all of society today has acquired. The uses of sugar in the diet of people today is unlimited. Sugar is used in desserts, drinks, as a decoration, and much more. Sugar can be found in almost everything sold at the local grocery store. In Great Britain, by its first introduction, sugar became a most desirable product. It was the increased use of sugar that led to the increase consumption of tea in the British diet. The British desired tea, which they acquired from trade with the Chinese. The desire for tea is one contributing factor that led to the first Opium war.

    Read More

  • Rhetorical Analysis Of Coca Cola

    1526 Words  | 4 Pages

    Catchy jingles are what persuades consumers to buy more and more products that they hear about every day. This concept has been around for years and the Coca-Cola Company is no stranger to it. Back in July of 1971, Coca-Cola released the commercial, “I’d like to Buy the World a Coke” that sent their customers into chaos with over 100,000 letters being sent to the company asking for more. This leaves many people asking: how did this one commercial have such an impact on the audience? And what did Coca-Cola use that drew so many people in? Here we will discover the method behind what is “I’d like to buy the World a Coke.”

    Read More

  • Advertising and its Effect on Childhood Obesity

    1245 Words  | 3 Pages

    “When children watch television, they cannot escape food advertising. “Sugared snacks and drinks, cereal, and fast food advertisements respectively comprise approximately thirty-two percent, thirty-one percent, and nine percent of all advertisements marketed specifically to children.” (Termini, Roberto, Hostetter) Due to limited cognitive abilities, children view many food advertisements, and don’t really have the knowledge or capability to comprehend that the food being advertised is not healthy. They don’t believe that anybody would want to sell them something that harms them, so they might plead to their parents to get them that cereal with the funny talking frog on the cover, not knowing how much sugar is in the cereal, and how harmful it is to their bodies.... ...

    Read More

  • Analysis Of Diet Coke

    1050 Words  | 3 Pages

    This advertisement makes Diet Coke popular because it focuses on why the consumers drink the product; it 's refreshing and does not cause weight gain. This is proved in the advertisement because the women portrayed are happy and having a good time while sharing a Diet Coke, which leads the consumers to believe that they should buy a Diet Coke as well. This association increases sales and helps improve the overall market

    Read More

  • Persuasive Essay On Sugar Consumption

    1957 Words  | 4 Pages

    We are all familiar with sugar. It is sweet, delicious, and addictive; yet only a few of us know that it is deadly. When it comes to sugar, it seems like most people are in the mind frame knowing that it could be bad for our health, but only a few are really taking the moderate amounts. In fact, as a whole population, each and everyone of us are still eating about 500 extra calories per day from sugar. Yes, that seems like an exaggerated number judging from the tiny sweet crystals we sprinkle on our coffee, but it is not. Sugar is not only present in the form of sweets and flavourings, it is hidden in all the processed foods we eat. We have heard about the dangers of eating too much fat or salt, but we know very little about the harmful effects of consuming too much sugar. There still isn’t any warnings about sugar on our food labels, nor has there been any broadcasts on the serious damages it could do to our health. It has come to my concern during my research that few

    Read More

  • Persuasive Speech On Video Games

    1253 Words  | 3 Pages

    How often do we hear video games are bad for our kids? If you simply google “video games controversy” the results are absolutely polarized articles by major news sources. They are, according to many opponents, at fault for violence and the waning attention span and intelligence of our country 's children. However, there is no real scientific evidence of this. Actually the contrary is true according to Daphne Bavelier of the Bavelier lab of University of Geneva and a cognitive neuroscientist. Bavelier addresses this topic in a positive and scientific light. Her research is posed as how can video games benefit us; rather than how they hurt us. Bavelier uses a variety of methods to appeal to her audience in her engaging speech on video games

    Read More

  • Essay On Artificial Sugar

    1732 Words  | 4 Pages

    ...man body, people should consume regular soda without the artificial sweeteners if there way no way to avoid soda at all. Nowadays, there are so many other ingredients than artificial sugars that cause harm to the human body, so it is extremely important to at least get rid of artificial sugar in your diet. Although many people skip the whole process of checking the ingredient label, It is important to check to make sure that they don’t contain any artificial sugars or any other harmful ingredients. There are many substitutes to avoid using processed sugars or artificial sweeteners, such as using raw honey or maple syrup in your food. The powerful food industry will not educate the general public on the risks of consuming the artificial sugars, so it is the responsibility of the consumers to be aware of what’s in their foods to find a path to a healthier lifestyle.

    Read More

  • Coca-Cola Brand Image

    809 Words  | 2 Pages

    This particular Diet Coke ad is full of claims and proofs of facts, values, and policies, that are trying to make you remember the fun, old times, and memories of high school and, at the same time, associate it all with the memory of a good tasting Diet Coke. This particular ad boldly suggests the importance of friends and still being yourself. I know Coca-Cola wants you to see...

    Read More

  • Advertising to Children Must Be Banned

    968 Words  | 2 Pages

    As a little girl I loved watching television shows on Saturday mornings. I’d get upset when a show would proceed to commercial. That is until I watched the shiny new toy being played with by the girl my age and of course the cool new one that came into the happy meal, then I’d forget. After seeing the appealing commercial I’d run to my mom and try to slickly mention it. “You know McDonalds has a new Monster’s Inc. toy in their happy meal. Isn’t that great? “Now I realize that back then I was targeted by big companies to beg my parents for things that I didn’t need or that wasn’t good for me in order to make money. Advertising today is affecting the health of today’s children because they eat the unhealthy foods advertised to them on: television, the internet, and even at school. Therefore, an impassioned discussion of possible solutions has been brewing.

    Read More

  • Sugar Essay

    1693 Words  | 4 Pages

    This increase in production caused a change at the consumption end. When sugar was first being produced it was seen as a luxury product only accessible to the rich, but then as its production increased and there was a surge amount in the market place its uses changed. It went from being a specialized product used for medicinal, ritual, or for display purposes to a common everyday food substitute. Now the working class people began more than ever to consume large quantities of sugar as a substitute to their calorie lacking diet. The production of sugar in the British West Indies was not able to keep pace with the demands from the mother country. When the supply from the British West Indies increased so did England’s demand for the crop. It seemed like from the middle of the eighteen century onward the islands were never able to produce more sugar than what was consumed by the people in the mother country. “English sugar consumption increased about four-fold in the last four decades of the eighteenth century, 1700-40, and more than doubled again from 1741-45 to 1771-75 (Mintz 1985) . As the English began to incorporate more amounts of sugar into their daily diets they began to find multiple uses of the commodity. Sugar soon developed into a stable product in the lives of people. With the increased use of sugar in multiple forms of consumption it changed from its previous classification as a spice to its own separate category. The use of this newly popular commodity did not lose any popularity as the years passed. Britain became a leading exporter of sugar crops into the world market, with majority of the supply going to feed their own peoples ravenous appetite. In 1800 British consumption of sugar had increased some 2,500 percent in...

    Read More

More about Sugar Free Chupa Chups Essay

Open Document