How Steve Jobs Saved Apple

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Recommended: Brief history of apple corporation

Over the years, we have seen many great companies rise to the top just to fall a few years later. These Companies such as Dell, JC Penney, Blockbuster, Kodak, etc. all had great starts, but quickly lost their edge. Apple Inc. could have easily been among these fallen companies, but was saved by a man named Steve. Steve Jobs created and saved one of the greatest companies of all time.
On April 1, 1976, high school buddies Steve Jobs and Steve Wozniak started Apple Computer. Throughout the two Steves’ relationship, Wozniak (nicknamed Woz) had designed quite a few electronic devices. He built computers and other random things, such as an illegal device that let one make free phone calls. After seeing the Apple 1 computer that Wozniak had made, Steve Jobs insisted that they market and sell the technology. While the Apple 1 did not sell as well as they had hoped, its successor, the Apple 2, made up for it by offering a smaller, more compact design and its own case. These first two computers were a great start for such a young company as Apple.
After the success of Apple’s two first computers, they started gaining a lot of momentum. In 1981, building off the success of their previous computers, Jobs and his team started work on the Lisa computer, “which would redefine personal computing.” (apple-history.com) After only a short amount of time, he got kicked off of the Lisa team and took over the “Macintosh” project. It was also around this time that Jobs recruited former Pepsi-Cola president, John Sculley, to come help Apple mature as a company. Little did he know, that this man would cause his resignation from the company. “As the announcement of the Macintosh drew closer, Jobs went into hyperdrive. He worked hard to get devs to...

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...t in business settings over all android phones.
-Apple has the fastest adoption rate for mobile operating system updates. 80% of people with phones capable of running iOS 7 are running it.
-16,500,000,000 songs have been downloaded on the iTunes store.
-Apple’s computer software “OS X Mavericks” is almost at 50% adoption rate. (bizjournals.com)
Who can argue with stats like that?

Works Cited

apple-history / specs for every apple computer, established 1996, Glen Sanford. 1996-2014 April 1st, 2014 - April 21st, 2014
Statistics from www.bizjournals.com

Issacson, Walter. Steve Jobs. New York, Simon and Schuster, 2011
Kahney, Leander. Cult of Mac. San Francisco, No Starch Press, 2004
Lashinsky,Adam. Inside Apple. New York: Business Plus, 2013
Segall, Ken. Insanely Simple: the obsession that drives Apple’s success. New York: Penguin Group, 2012

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