Apple Case Study

Background:

Apple was introduced by Steve Jobs, entrepreneur, marketer, inventor, and technological guru, whom in the early 80’s, sold his van to help invest in his company that started in his garage. Steve built his first computer to distribute to the masses in 1984 called the classic 1984, which seems quite laughable today because of technological advancements that have occurred since then. Steve’s philosophy was to build computers so that consumers could easily navigate around using the easiest computer to use and maintain. Since the 80’s Steve has built tough, high-tech versions of many different kinds of computers advancing with technology throughout the years. Steve also incorporated many new gadgets alongside the Macintosh computer such as the iPad, iPhone, iPod, and a music website called iTunes. Today there are more than 326 stores open to the public around the world.

Steve jobs can be credited to transforming Ecommerce through new innovations in technology. Many of these devices and marketplaces make up a large number of Ecommerce. The Apple store opened up online 1997 and within a month the new store received 12 million orders and in its most recent quarter its revenue listed at 28.57 billion. For digital Ecommerce, iTunes music store online help set a new standard and was introduced in 2001, and by 2010 sold 10 billion tracks, and gained 150 million active credit card accounts. By 2001 the iPod portable media player was introduced and it sold 8 million iPods. In 2007 the iPhone was unveiled and sold 20 million iPhones because of the new “touch screen” revelation. Lastly in 2010, the iPad tablet was introduced and in 80 days sold 14.8 million. These are amongst Steve Job’s many innovations that helped shape an online ...

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... how we use technologies to make our lives easier and invented electronic devices with user friendliness in mind. Without Steve Job at the helm, the success of Apple is in question, but with the right prototypes, engineers, programmers, and designers, the success of the company will continue to thrive. Apple has been successful in its attempt in gaining trust and loyalty through its brand, and has generated revenue in the billions, and is one of the top successful companies in Forbes Magazine.

I would recommend that Apple be more involved in the social media craze by using their newly acquired Topsy to gather information that would direct them in how to “bump up” sales through social media. As we approach the third wave, Apple needs to keep up with current trends, and innovations to stay above water with its competitor’s more so now with the absence of Steve Jobs.