Since 2010, Apple has been one of the most valuable companies in the world. Apple has owned the top slot on an annual basis from 2012 onwards. Apple is an American multinational corporation that designed, manufactured and marketed a range of personal computers, mobile communication and media devices and portable digital music players and sold a variety of related software, services, peripherals, networking solutions and third party digital content and applications. The company’s best known hardware products include Macintosh computers, the iPod, the iPhone and the iPad. Apple software includes iTunes media browser, the iLife suite of multimedia and creativity software, the iWork suite of productivity software and Aperture, a professional photography …show more content…
From the first Apple computer to the iWatch, Steve Jobs and Steve Wozniak started out in the business of kit computers with the Apple I. This initial production run, although popular as a collectible now, will mainly be remembered for helping the company get enough capital to build the Apple II in 1977 - the same year Apple officially incorporated. Steve Wozniak primarily built both these computers and Steve Jobs handled the marketing side. The Apple II drove the company’s revenue until the mid-1980s despite the hardware remaining the same. Apple attempted updates like the Apple III and the Apple Lisa, but these failed to catch on commercially. Although the Apple II was still selling, Apple as a company was in trouble when the 80s began. The 1984 release of the Macintosh was a leap forward for Apple, but in the intervening years between the Apple II and the Macintosh, IBM had caught up. Disappointing revenues from the Macintosh and internal struggles for control led to Apple’s board dismissing Steve Jobs in favor of John Sculley. Steve Inc. Under Sculley, Apple started growing its product lines. John Sculley served as Apple’s CEO …show more content…
to reflect its shift to products that go beyond computers. With its string of successes and escalating stock price, its corporate image continues to rise. Next is positioning, Steve Jobs learned how to create effective branding platforms. Gone are the numbers and letters that caused confusion from the Apple II and III days. Instead there are the i-Platform products that are neatly designed in an attractive package to hook up with the Internet. They all begin with “i” and end with a single syllable word such as iPod, iPhone, iPad, iMac, iTunes, iBooks, and iCloud. For higher-end computers, Apple uses platform names such as the MacPro, MacBook, MacBook Air, and MacbookPro. For OSX operating systems, Apple has been using the names of ferocious cats. All products use what he call a combine strategy. They incorporate the Apple corporate brand and prominently display the Apple logo facing inward toward the user and outward to market them to the outside world. Each product has its own identity with little or no overlap between the models, thereby minimizing any cannibalization. Since products are unique to Apple, they give the company a huge positioning advantage. Besides that, products use the highest quality materials and industrial design with finishing details only found in finely crafted products even though they are mass-produced. The hardware and software
Apple Computer Inc designs, manufactures, and markets personal computers and related personal computing and communication solutions. The return of Steve Jobs, the companies founder, as CEO has pulled the company’s stock price up 775-percent through his launch of innovative products such as the iMac computer line. On January 5, 2000, Jobs announced that he was dropping interim from his CEO title and taking the job full-time. With this news and Apple’s new products such as the iBook, a portable pc and Quick TV, an internet television access feature, Apple Computer is headed for success and is sure to increase their share in the computer market.
From 1976 to 2003, Apple was defined majoring as a computer company. As the company was funded by Steve Jobs as the visionary and marketer, Steve Wozniak as the technical genius and Markkula Jr. as the businessman, the company set the mission of empowe...
Apple Inc. uses the Apple brand to compete across several highly competitive markets, including the personal computer industry with its Macintosh line of computers and related software, the consumer electronics industry with products such as the iPod, digital music distribution through its iTunes Music Store, the smart phone market with the Apple iPhone, magazine, book, games and applications publishing via the AppsStore for iPhone and the iPad tablet computing device, and movie and TV content distribution with Apple TV. For marketers, the company is also establishing a very strong presence to rival Google in the advertising market, via its Apps business and iAd network
Organisation Analysis Apple - Value proposition and Culture Apple - Company Description Apple Inc., was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on 1976, is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites. Apple is the world's second-largest information technology company by revenue and the world's third-largest mobile phone maker. “Fortune” magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.
Apple Inc is a multinational organization in America and has its headquarters in California. The organization specializes in the design as well as development of consumer electronics including: computer software 's, and also personal computers. The organization has for long been offering a broad range of communication mobile communication as well as its own company software’s. The organization has quite an upright name in the business world. For a long period it has been producing quality product and their designers really bring out uniqueness in their products (Linzmayer, 2004). Apple Inc has established itself as being the world’s leader in innovation. Thus according to statistics; it is classified as being the fourth most valuable technology
It was Steve Jobs who made Apple leave the garage and make leaps and bounds in the world of technology. Steve Wozniak made the first prototype, but it was Jobs who “saw the potential” in his computer and persuaded Wozniak to sell it (Peterson 106). Even though that first computer saw very little success, Jobs knew that Apple had potential and so released the Apple II. From the beginning Jobs knew what the consumers wanted, and where computers were going to take the world; he had a vision of the opportunities in technology and saw that Apple needed to move in a different direction. In 1984, one year before he left, Jobs finished the Macintosh computer system. He was pushed from his original computer design project, “the Lisa”, and then raced to release the Mac first, but the Lisa was released to the public first. Although the Lisa came out first, the Mac “[became] synonymous with Apple, mark[ing] a…revolution in…personal computing,” (Peterson 106).
The history of Apple began thirty years ago, when the two friends, Steve Jobs and Steve Wozniak decided to found their own company for the production and release of computers.
Steve Jobs one of the founding fathers of Apple Inc used strategic planning to his advantage by making Apple’s mission a simple one- bringing easy to use computers to the general market, revolutionizing the computer market. In 2007, after thirty years, the organization changed its name from Apple Computer to Apple Inc., this was a significant move because the organization became more independent, and it was no longer known as a vendor to Macintosh personal computer line (Yoffie & Slind, 2008). This strategic move paid off; a year and half later, Apple Inc.’s third quarter net profit of $1.07 billion on a $7.46 billion in revenue (Yoffie & Slind, 2008). SWOT Analysis of Apple, Inc. Strengths (Competitive Advantage)
Apple is a transnational American corporation that is specializing in the design and development of personal electronic devices, software and personal computers. Some of the most notable product developed by Apple includes Macintosh computers, IPod, IPhone and iPad. Some of the most poplular software developed by Apple include Mac OS X, iTunes, iLife etc.
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
Apple was founded in 1976 by Steve Jobs and Steve Wozniak, who were determined to change the way people were utilizing the computer. From then Apple has been able to grow its business into one of the most prominent company in the world. Apple Inc. is an American company that creates software, cellular phones, computers and consumer electronic products as well. Some of the Apple products most recognized products are the iPod, iPhone, Mac, and the recently new iPad. They have established over 300 retail stores in about 10 countries around the world. Many people do not know this, but also service numerous of computer software, such as Mac OS X operating system, Final Cut Studio, Logic Studio, iOS, which is a mobile operating system that hosts
Wozniak had been working in designing computers for along time when, in 1976, he designed the Apple1. Jobs, who had an eye for the future, insisted that he and Wozniak try to sell the machine, and on April 1, 1976, Apple Computer was born. People did not take the Apple I very seriously, and Apple did not begin to take off until 1977, when apple 2 debuted at a local computer trade show. It was The first personal computer to come in a plastic case and include color graphics, the Apple II was an impressive machine. Orders for Apple machines increased several times. And with the introduction in early '78 of the Apple Disk II, which is the most inexpensive, easy to use floppy drive ever (during that time), Apple sales further Increased even further when they introduced the apple 11
The Apple II earned the company handsome revenue until the mid 1980s though the hardware remained largely the same. Later Apple attempted Apple III and the Apple Lisa which failed.
Technology is rapidly advancing and progressing! Computers have developed well beyond their beginning. Along with the computers come the developers and different companies who compete to have the best products and most useful software! These companies have different names and their products have different features and capabilities. Apple is one of the most popular electronic device producers today. They earned their credibility by developing some of the best devices with very reliable and useful software. According to Forbes Magazine on August 21st, 2012 Apple made history by becoming the most valuable company in history, beating out the previous champs Microsoft. They first started with the Macintosh computer which ran on Mac OS. The Macintosh computer was so popular because of the graphical user interface or GUI. The GUI is the part of the computer that people, or users, actually see. Over time the Macintosh evolved into the Mac running on OS X. Along with Apple’s evolving is the progressing of their mobile devices. They made their debut in 2007 releasing the iPhone which was the only touchscreen smartphone on the market. The iPhone ran on iOS which has developed over time, for example: iOS 3, iOS 4, iOS 4.1 etc. This operating system was designed for their different mobile devices. Apple specifically designed this system so that it is easy to use and compatible the devices. Their easy-to-use mobile systems began with four iOS layers. The thing that really makes Apple’s devices the best are the operating systems which support them.
In 1976, Steve Jobs founded Apple Computer with his friend Wozniak in the garage of Job’s parents. In 1984, Jobs introduced the Macintosh to the world. It was a very innovative and good product but sales were not strong. Apple’s board wanted to Jobs to step down from his position. In 1985, Steve Jobs founded NeXT Inc. Steve was able to create technologically advanced product but the cost was too high to be successful. Company made first profit after 10 years of operation. In 1997, NeXT Inc was acquired by Apple Inc. In 1986, Jobs bought The Graphics Group. In 1995, the first film, Toy Story, came out. It was a big success and Pixar became one of the biggest animations producing company in the market. Jobs had opportunity to return to Apple, after Apple decided to purchase NeXT Inc. After Jobs returned to Apple, He started to invent new product. iMac was introduced to market and Jobs became permanent CEO of Apple. Apple started to expand their expertise under Jobs guidance. Apple started to introduce digital appliances like iPod, portable music player. In 2007, Apple introduced the iPhone, the very first multi-touch display cellphone. iPod and iPhone completely changed world. These inventions were not only a better product but also new way...