History Of BMW

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Introduction
BMW prides itself on cutting edge design and engineering innovations. Staying at the top requires continual upgrade and adaptation to the ever changing environment. Every BMW series goes through a range of tests and perfection before they go on display in the showrooms. The BMW automobile is developed to perfectly complement the character and style of its driver. Models ranging from the 1-series to the 7-series makes BMW the best of its kind; German engineered to suit the class and sophistication gives BMW its elegance and beauty.

History
Bayerische Motoren Werks translated into Bavarian Motor Works’ success lies in the dedication of quality and constant pursuit of excellence. When compared to other auto manufacturers BMW has not focused on the vehicle as a whole but rather zoned in on the primary source of power which is the engine. The history of BMW is as follows:

DATES EVENTS
October 1913 • Company was founded by Karl Fredrich Rapp.
• Company focused on aircraft engines due to the large demand during World War II
1916 • Rapp resigned duo to financial difficulties.
• As time went on an Austrian team of three relaunched the Motoren Werke as Bayerische Flugzeng-Werke (BFW).
1920’s • BFW became known as BMW.
• Design of the unchanged logo, mimicking the motion of a white propeller on a sky-blue background.
1922 • BMW built two motorcycle models known as the Victoria and the Flink.
1932 • Launch of the new car model, 3/20 with a 4-cylinder engine.
• Also during the 1930’s, the 6-cylinder engine was built and became a success for the company once again.
1944 • After recovering from the bombing that destroyed the Munich plant, the first BMW bicycle was launched.
1950’s • BMW receives acclaims as it established itse...

... middle of paper ...

...r their customers.

Some of the core values are:
• Integrity: Valuing truthfulness, honesty and frequent feedback.
• Respect: Valuing every individual as a human being, treating everyone with courtesy and dignity.
• Responsibility: Behavior, successes and failures are results of personal choices. Commitments are kept and employee accountability is held based on decisions and performance.

Organisational goals

Culture

Organisational structure

Board of directors

Senior management

Products and services

Operations

Corporate social responsibilities

SWOT analysis

Strategy

Structure

Systems

Styles

Staff

Super ordinate goals

Skills

Financial assistance

External environment

Market SWOT analysis

Strategic design

Recommendations

Action plans

Financial statements

Risk and mitigation of risks during strategy implementation

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