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Introduction of harmful effects of advertising to kids
Introduction of harmful effects of advertising to kids
Introduction of harmful effects of advertising to kids
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A recent McDonald’s commercial primarily seeking to entice the tiniest consumers, used singing cartoon animals requesting “healthy” Happy Meals. McDonalds, known for decades to be an iconic figure of American cuisine, seeks to change their image catering to the American values of instant gratification, and convenience to fulfill hunger as a most basic human need in a society constantly chasing their tails, many of which spend long days in cars with their small children. By targeting children, weary, overworked parents more easily oblige to the social pressure of a fast meal when conveyed from the mouths of their famished babes in the back seat at dinnertime.
What these advertisements fail to convey is the necessity families possess to enjoy a healthy meal together at their own dinner table, at least occasionally. In the quick fix of a drive-through, members of society are satisfying physical hunger, neglecting emotional hunger, and neglecting nutritional needs. McDonalds is also failing to express the physical repercussions of
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eating their food. No part of their commercials mentions diabetes, hypertension, obesity, cancer, or any other maladies plaguing our society from such diets. Another aspect marketing companies monopolize is that children who watch more television usually eat more fast food. Many times, tired parents allow children to watch more television. The more fast food commercials children saw, the more frequently they are eating fast food (Kids’ TV Ads for Fast Food Work Just as They’re Supposed To,” 2015). Children eating fast food have parents who are also consuming it. Throw a bunch of appealing food in a box with a toy, paired with convenience that matches the energy level of tired parents, children are enticed with each flash of a screen, and there is a match made in marketing heaven. Without advertising, we may not be so prone to fall victim to outside social pressures that seem to stealthily penetrate the infrastructure of our homes through electronics. We may enjoy surfing the Internet without the barrage of ads accommodating our search for garbage bags on Amazon last week. We may also enjoy reading magazines full of content, instead of ones riddled with ads. Driving in a large city would be a new experience without the situational A.D.D that ensues when ads are plastered within every view. In the American society, there are always propositions to purchase items. Everywhere we turn, we see the fruits of marketing executives throwing money at the most desirable locations to graze billboards beckoning us to buy. Executives are adept in visual and emotional manipulation, luring us to purchase their products.
As a society as a whole, we may be compelled to save for a rainy day, not being so prone to impulsive purchasing or influence; we may learn to think for ourselves. Without the emotional manipulation of advertising, our society may be in better financial standing without being asked to open new credit cards at each store we frequent. We are a society of consumers; marketing executives are well aware and strum us like strings on a guitar. Without advertisements, parents would no longer feel as much pressure to socially accommodate children with the flash of each new toy gracing our living room television. Children would also no longer deal with social pressures of wearing the right brand. Without these pressures, we may be more skilled at viewing people for whom they are without the social distinction of class indicated by the brands they
wear. The sad truth remains, we are a society driven by consumption. “Without mass consumption, our economy would become stagnant, prices would increase, and wages would decline,” (Sills 2010). The ways that marketing specifically targets children is by appealing to their natural attraction to fun. McDonalds and other fast food chains for example, know that bringing in a large play structure and toys is another way for children to lure their parents into the consumption of a fast meal with low nutritive value. Children tend to be an easy target, and marketing executives know that by sinking their teeth into the children, half of their work is done; the dirty work is for the children to convince the parents, and the circle continues.
Fast food, while a quick alternative to cooking, has always been known to be less healthy than traditional preparations, but the extent of its health benefits or detriments was not known until a lawsuit came out which inspired documentarian Morgan Spurlock to engage in a 30 day experiment. The resultant documentary specifically targeted McDonald’s, the largest fast food chain in the world, which also happens to be a major recipient of lawsuits linking obesity and their food. Spurlock endeavored to spend a thirty day period eating nothing but food that came from the golden arches, with the rules that he would supersize only when asked, and every time he was asked, and that he would have everything from the menu at least once. In the 2004 film Super Size Me, Morgan Spurlock explores the concept that McDonald’s contributes to the nation’s obesity problem through the utilization of statistics and scientific evidence as a logical appeal, comedy and repulsive qualities as an emotional appeal, and s...
This analysis paper will analyze one advertisement picture that was produced by the mega food chain known as McDonalds. The ad is exuberantly promoting three cheeseburgers that the fast food chain is attempting to sell. The three cheeseburgers on the advertisement are the more popular attractions of the fast food chain including the “Angus Deluxe Third pounder”, the “Double Quarter Pounder with Cheese”, and the most famous one of all, “The Big Mac”. These three cheeseburgers have been the baseline for the McDonalds fast food chain ever since the restaurant opened. The burgers are also known world wide, making this advertisement is just a way to get the public to come and buy there food.
McDonald's is one of the multiple fast food restaurants that serve greasy and oversized meals that are harmful to the human body. Throughout a thirty day McDonald's only diet, Spurlock surrounds himself with logos, ethos, and pathos to impact the viewer's opinion on the true cost of eating fast food
The first element of the rhetorical structure and possibly the strongest in this documentary is pathos. Pathos refers to the emotion exhibited throughout the documentary. Food, Inc. is filled with an array of colors, sounds, stories, and images that all appeal to emotion. Miserable images of cows being slaughtered with dark music in the background, pictures of industrial factories with no sun and unhappy workers, and even a depressing and eye-opening home video of a young boy who was killed by the disease as a result of bad food were all portrayed throughout Food, Inc. Barbara Kowalcyk, mother of the late Kevin, is an advocate for establishing food standards with companies throughout the nation. When asked about her sons death, she replied, “To watch this beautiful child go from being perfectly healthy to dead in 12 days-- it was just unbelievable that this could happen from eating food.” (Food, Inc.) Obviously very devastated and still heartbroken over her loss, Kowalcyk fought
Throughout the United States many American’s go through and eat at fast food places such as, McDonalds, Burger King, and Jack ‘n the Box. Mainly unaware of the amount of weight one can gain if consuming it on a daily bases or even two times week, can cause health issues, diabetes and possibly obesity. This was the main premise for writer Dave Zinczenko essay Don’t Blame the Eater, who makes an argument that many people are becoming obese and diabetic because of the fast food they eat. He asks a regarding his concern; Shouldn 't we know better than to eat two meals a day in fast-food restaurants?, As a way to engage the general public, like parents and teenagers, he expresses his argument through his own experience when he was a teenager eating at fast food places and information on the fast food industry in regards to how many calories are in the food.
For the first rhetoric article, I chose the McPick 2 McDonalds commercial. This commercial displays pathos with a catchy jingle playing throughout the ad, and how they repeat, “Let me get a McPick 2.” It displays ethos because McDonalds is a well known fast food chain that many people like, so people are normally going to believe what they say. It shows logos by explaining how the deal works, and how the food is delicious, or juicy, which makes you want to go eat some of the food. I think this commercial is very effective because they put a catchy jingle in your mind about juicy food. This makes you want to go eat at McDonalds.
Sut Jhally, a professor at the university of Massachusetts of whom won the distinguished teacher award, wrote in his essay “ Advertising at the Edge of the Apocalypse” that : 20th century advertising - the most powerful propaganda in human history - will destroy the world as we know it. The survival of the human race will depend upon our ability to minimize the harmful effects of Advertising. These effects will have lasting impacts on our culture, joy, and future.
Many people in America love to get greasy, high calorie fast food from many places such as McDonalds and its competitors, but in the article “Don’t Blame the Eater” by David Zinczenko, he reveals the health problems associated with these fatty, salty meals. His articles are affective with its well organized layout, rhetorical appeals and tone which give it a very convincing argument. As you read through the article the author reveals the underlying problems with eating fast food and how there are no warnings of such problems posted. As a former obese child who grew up to diet and watch what he ate he sets a credible stance for the argument.
Almost everyone has eaten fast food at some point in their lives, but not everyone realizes the negative effects some fast food can have on our nutrition. My family especially is guilty of eating unhealthy fast food meals at least once a week because of our budget and very busy schedules. In Andrea Freeman’s article entitled, “Fast Food: Oppression through Poor Nutrition,” She argues that fast food has established itself as a main source of nutrition for families that live in average neighborhoods and have low-incomes. Freeman begins the article by explaining how the number of fast food outlets is beginning to grow in poor communities because of the cheap prices and quick service these restaurants are famous for. The overabundance of fast
When researching McDonald’s through online sources, it is clear that nutrition is a major concern of the public visiting the fast-food chain. Secondary research conducted shows that there are several case studies and other secondary source searches around the same topic. McDonald’s has often been the center of nutritional attention within the fast-food industry. Secondary research shows that the restaurant has recently made changes to the American Happy Meal to reduce the amount of French fries offered and replace the portion with fruit (Strom, 2011). In a study conducted by McDonald’s a secondary source reports the meal cuts calories by 20% for the children’s meal (Strom, 2011). This is a critical move by the organization on children’s obesity is currently a hot topic within food chains and attention is driven by the Obama administration. Secondary research also shows that although the public has major health concerns with the food chain, profits are increasing during a high point of an economic recession (Dahan & Gittens, 2008). Acco...
David Robson unites chocolate lovers and ecologists alike with his article asking if junk food is better than healthy food for the environment. He researches the carbon footprint for the production of one hundred calories of food. He doesn’t include any macromolecules in his research, his research is aimed purely at measuring the ratio between carbon dioxide production and calories. Regrettably he reminds readers that this is not an excuse for a root canal, but a thought to keep in the back of our minds when we consider a well-balanced diet (Robson, David). The general field of study his article best represents is Ecology. It relates to the information covered in the textbook and this course through metabolism and ecosystems.
Team rewards Advertising is one tool used by most businesses to sell themselves to the world, for example McDonald’s. However, these advertisements have lies within the truth, which are very difficult to detect. These lies are in the values presented, presentation of the situations and beliefs that form the backbone of the message. McDonald’s is a restaurant that deals with fast foods, located in various countries.
Similarly, numerous advertisements on mass media has also created adverse impacts on society. Critics substantiate this fact by giving argument that advertising of expensive products cause sense of depravity in the poor people. In addition, daily thousands of advertisements are destined to an individual through different mind process of a person.
David Zinczenko argues Fast Food companies should give the nutritional and proper ingredient of their food. because Fast food companies, they 're miss information of their product, most fast food chains miscalculate their nutrition information. Tobacco companies label their product, even give out warning label that 's explains what will happen if consumers keep inhaling their product. But why not fast food restaurants, why not their food. Even fast-food restaurants do not even label prepare food. No nutritional information or what 's actually in their food that 's make consumers want to keep coming back, repeatedly. It could be the influences of the commercial or what’s in the food itself, even financials is part of the consumers buying these
...maintain that advertising exists primarily to create demand among consumers. People have certain types of wants and needs, and they are perfectly capable to discover it for themselves. People today just need food, clothing and shelter everything else is superfluous and additional stuff. Advertising are able to create demand that would not exist just by manipulating people’s min and emotions. Advertising is master in manipulate reality and fantasy, by creating “magic show.” It is true that advertising has been a powerful mechanism that distorts our whole society’s values and priorities. On the other hand, advertising educate people about several issues. In political terms, it moves mass of people and persuade them to vote for a candidate. And, of course, in terms of economy, contributes in the development through the consumption of the costumer.