Graphic Design Analysis Essay

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The designer I chose to analyze is Émigré and the reason I chose this designer is because the style of his designs really spoke to me and intrigued me because I as well enjoy designing in this style. Émigré contributed quite a bit to the graphic design industry on top of creating what I consider to be beautiful fonts such as Dalliance, Dead History, and, my personal favorite, Cholla Slab. These three fonts although all completely different have one common similarity, and that similarity is that they push the boundaries of font design. Cholla slab is not like any other slab-serif we see on a daily basis its geometric shape gives it that little bit of flair that sets it apart from all of the rest. I chose these three fonts to feature because you can see how they experiment with what typography is and push the boundaries but not to the point where …show more content…

Another thing about Émigré that struck my interest is that from 1984 to 2005 they put out a magazine that represented the visual arts. Émigré made some of the first digital typefaces that pushed the boundaries and made some professionals uncomfortable because of the experimental approach that Émigré took. Back in the times this first started being released on a quarterly basis I can see why professionals in the graphic design business were a bit cautious to accept what the Émigré company was doing because back then there was only one way doing things and only a few font styles to design to. With this magazine brought Émigré the exposure they needed to create one of the first independent font foundries and their own personalized computer technology. Although Émigré pushed the boundaries with their experimental typefaces they also created some traditional typefaces as well and now their font library consists of over 600 different digital

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