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Short answers calligraphy
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There are many different type designers that have made a huge impact on the typography world. One of these designers is Hermann Zapf. He was born on November 8, 1918 in Darmstadt, Germany. When he was born there was a flu pandemic that killed millions of people this including two of his siblings. (Weber) He designed around 200 typefaces and married to Gudrun who was also a calligrapher and typeface designer. (“Hermann Zapf”) In 1934, Hermann became an apprentice for the Karl Ulrich and Company printing firm. Once he was done with that apprenticeship he worked with Paul Koch. While working with Paul he learned how to us hand press type and produce lettering for musical notations. The work that he was doing was put to a halt by the second world was while he worked as a cartographer in the German …show more content…
When he was there he bought two books that taught him about calligraphy. He designed his first printed typeface in 1938. He designed if for D. Stempel AG and Linotype GmbH of Frankfurt, he called it Gilgengart. (“Hermann Zapf”) The Rochester Institute of Technology in New York mad him the Professor of Typographic Computer Programming in 1977. One of his favorite fonts that he has created was Optima. (“Identifont – Hermann Zapf”) He taught there from 1977 to 1987. While he was there he developed his ideas on digital typography. He used this experience to develop a typesetting program called “hz-program.” Adobe incorporated this in their InDesign program. (“Hermann Zapf”) Hermann worked letter by letter while still having the concept as a whole in mind while designing each letter. Letters have a multifaceted aesthetic when it comes to considering the shape of the letters. He created beauty as well as clarity through his fonts. Many thought of him as a master calligrapher who reproduced typefaces by hand. Hermann thought that type should not only acknowledge tradition but also reflect modernity.
Born in Haag, Austria, in 1900, Herbert Bayer grew up in the period of the fast changing environment and technologically revolutionary years. After serving in the Austrian Army, he started studying architecture under Professor Schmidthammer in Linz, but in 1921, he enrolled as a student at the Bauhaus in Weimar, where he studied mural painting with Wassily Kandinsky. Bayer was later appointed by Walter Gropius to head the first printing and advertising workshop in Dessau. “Under Bayer’s charge, the newly installed workshop developed into a professional studio for graphic design and commercial art. The study of the communicative potential of letterforms and typographic layout was part of a basic curriculum in the mechanics of visual education. Such innovations as the elimination of capital letters, and the replacement of the archaic Gothic alphabet used in German printing by a modern “cosmopolitan” font, and the concept of composition based on strong geometrical elements and expressive values of colors, testify to a move away from individually handcrafted and traditionally shaped goods towards objects meeting functional requirements suitabl...
By being educated at a young age in literacy, I included it in my pottery and also working for newspaper companies strengthened my form of expression. Working in the South Carolina Republican and then later on The Edgefield Hive as a typesetter, it was a good experience helping my literacy skills but I didn’t feel fully indulged. I did it because I had to but also to learn. By understand typography, I was able to understand the science of the anatomy of type. They taught me the use of size, spacing, and placement of typography in order to show hierarchy, direction and attraction. I became to understanding that type is a collective of shapes and strokes. Master Abner 's newspaper did not get a lot of publicity and hit a crisis, which led him to cease publication of the newspapers. Master Abner then moved to Columbia, South Carolina, in 1832. He decided to leave me back in Edgefield and...
This new technology is not without its shortcomings. First, the printing press used limited materials. Next, as Mumford notes, the advent of print led calligraphers and manuscript copyists out of work. Furthermore, as Graff finds, it created “typographical fixity”—material once printed cannot be changed. Finally, mass production was dependent and limited to large markets (Mumford, 95)....
BIOGRAPHICAL DATA: William Hermanns was born on the 23rd of July 1895 in Koblenz, Germany to a merchant family. His parents were Michael and Bertha. Mr. Hermanns was highly educated with an M.A. from the University of Berlin and he continued school to receive a Ph.D. from the University of Frankfurt. His career consisted of being a German soldier during World War I from 1915 to 1920.
His letters themselves were works of art. He used codes and symbols as easily as normal people print the alphabet. It was thought at the beginning that the letters were in Zodiac's own handwriting. Later on, the theory was that he was using samples of alphabet letters taken from other people. He then used a tracing and enlarging device to reprint the letters.
Renner was born in 1878, and grew up in Wernigerode, Germany. He was a teacher, graphic designer, type designer and author. In 1926 he was a director at Munich’s Graphic Arts College, Later in 1927 he went on to become the director of the Munich Master Printers in 1927. He then wrote a book called Typography as Art in1922, he also wrote cultural Bolshevism in 1932.The Cultural Bolshevism later caused him dismissal from his directorship, because of the National Socialist Party. In his early studies Renner went on to explore different aspects of letterform that varied from the traditional roman form.
6. McLuhan, Marshall. The Gutenberg Galaxy: The Making of Typographic Man. [Toronto]: University of Toronto Press, 1962.
There were two main art schools in Switzerland that produced artist who would establish Swiss design style. These two schools were he Zurich School of Arts and Krafts and the Basel School of Design. Armin Hofmann taught at the Basel School of Design in 1947. As a designer, Hofmann liked visuals that were simple and structured. A lot of his work can fit into grids and his typography of choice is almost any sans-serif font. Hofmann’s main forms of print work are posters as visual communication. Colors used in his posters are monochromatic meaning, black, white, or gray. Geometric shapes and abstract visual forms are two other stylistic techniques that Hofmann used. Typography is a huge part of graphic design and Hofmann can be largely credited with the creation of new typography styles. The International Typography style is what Hofmann’s work is considered to be part of; Sans-serif fonts were his choice typography style and specifically the Helvetica font style came out of the Swiss art movement. Hofmann’s Basel Theatre Poster created in 1959 is a piece of work that really captures the Swiss or International Typography style. It is black and white in color and only uses san serif fonts. All elements are laid out organized in a grid form. There is a photograph used in this poster and it is designed to be abstract to the viewer, lacking visual detail and only simple forms and shapes. Another famous poster of Hofmann’s
Johannes Gutenberg invented the printing press in 1440 to multiply written documents easily, making books cheaper and more nationally available. In 1798, Alois Senefelder invented Lithography to copy graphical designs, developing the culture of advertising (wet-canvas, no given date, Jules Cheret: the father of the modern poster). Ho...
Claude Garamond (1480-1561) was a French type designer, punch cutter and publisher considered by many to be one of the best type designers of the 16th century. The story of his typeface shows how murky the waters can get regarding type history since meticulous records were not kept back then. Garamond was born in 1480 in Paris but little is known about his childhood. In 1520 he trained as a punch cutter in Paris under engraver Geoffrey Tory. Tory was interested in philosophy and experimentation in printing methods and admired the letterforms of Ancient Greece. Punch cutters carved letters into steel for use in typesetting so Garamond would not only have learned how to design typefaces but he also physically carved them out of steel.
In the 1950s, Switzerland and Germany developed the International Typographic Style. Typically composition has a grid layout and san-serif fonts to create an asymmetrical organization of the elements used. This makes the information clear and easy to read. Later, in the 1960s, the United States went through a poster craze. The first wave of posters were often related to anti-establishment values, rock and roll and psychedelic drugs; often referred to as psychedelic posters. This movement had many characteristics from art nouveau, pop art and op-art movement. This is evident in the use of organic flowing lines and curves, color and the use of pop culture images and manipulation to show the conceptual image. The works of Armin Hofmann, poster
...forms of address, weights and measures, signs and symbols. 3rd ed. New York: Penguin Group, 1995. Print.
Typography is all around us and we use it everyday to aid us in communication. It is essential to know the basics about typography and the different types of typography before it is discussed in the terms of ‘typography in society’. The basics of typography are: the different type families, and some technical terms which are imperative when discussing the technical and symbolic aspects of typefaces and letter forms.
The invention of the printing press was one of the most useful technologies in history because it helped spread ideas, produced books, and greatly improved the economy. Johannes Gutenberg, who was a German goldsmith, developed the printing press “in Mainz, Germany between 1446 and 1450” (Ditttmar, 1133). The printing press was made to print books, newspapers, and flyers. The machine was made from wood and was based off screw presses, that worked with inked movable type heads that allowed the paper to be quickly and efficiently pressed with letters. The type head was made by pouring lead-tin alloy into a hand mold, along a rectangular stalk.
NORGAARD, N. (2009) The Semiotics of Typography in Literary Texts. A Multimodal Approach. Orbis Litterarum. 64: 2 141-160 [WWW] Available from: http://onlinelibrary.wiley.com/doi/10.1111/j.1600-0730.2008.00949.x/full [Accessed 03/04/2011]