Designed by Jonathan Hoeffler, the type family Knockout has been around since 1994. Rising from the typeface Champion Gothic, Knockout is an extended version that includes not only additional widths, but weight axis as well. Knockout comes in nine widths ranging from Flyweight to Sumo with respects to its four-weight classes; junior, regular, full, and ultimate.
The extension of Champion Gothic came as a request from Sports Illustrated in 1994. Sports Illustrated originally commissioned Champion Gothic in 1990 with the styles of Bantamweight to heavyweight.
After working with Sports Illustrated and realizing they had a habit of late-night editorial changes, Hoeffler had the original intention to supply enough widths in the Knockout family so that art directors could work independently of their editors. This organizagtion by width is one of modernism’s greatest gifts to typogrophy.
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Knockout draws inspiration from sans serifs in the 1800’s while it still maintains a unique and modern configuration.
We see this throughout the letterforms present in the family. For example, the x-height of the lowercase letterforms is somewhat modest with very small extenders, making the family more compact. This type family also has distinguishable letters such as the letter “t.” As its stroke doesn’t form a complete curve and doesnt fully extend to the baseline we begin to see the uniquness of this
design. According to Hoeffler, Knockout “dies the modernest canon” as it draws form 30 different weights. By Knockout being such an adaptive type, we see it give typogrophy a new form of expression that creates endless possibilities. Knockout can be seen as more adaptable than a larger font family due to its wide range of personalities and dimensions.
Born in 1956 in Mexico City, Juan Villoro is the author of many well known books such as “El Testigo” which was recognized and was honored with the Herralde Prize, and other books like “La Casa Pierde” and “Efectos Personales”. Juan Villoro stands out with his style of writing using impressive array of topics with insight, dark humor, irony, and the social and cultural functions of spectator sports like boxing and soccer. With his interest in sports, he enjoys writing about the deep passion that is represented in the sport, with his story “Lightweight Champ”, a short story about a professional Mexican boxer and his journalist/drug addicted childhood friend who came from poverty in the early years in Mexico. Juan becomes very interested in investigating why what happens in sports, giving people interest in what their reading, making them think about lets loose superstitions, systems of belief, hopes, disappointments and so on. The story “Lightweight Champ” talks about how guilt was the motivation to Ignacio Barrientos’s success in his career as a professional boxer, yet no one knew his past, that gave me that stride and edge in the ring other than a few people, including the speaker of the story. Guilt is a feeling where can last a moment or a lifetime, leaving an unphysical effect on yourself, and finding a way to deal with it, so it does not eat us up inside.
I’ve always had the theory that reportage is the great unexplored art form. I mean, most good writers, good literary craftsmen, seldom use this métier…I’ve had this theory that a factual piece of work could explore whole new dimensions in writing that would have a double effect fiction does not have—the every fact of its being true, every word of it’s true, would add a double contribution of strength and impact. (40)
In traditional writing styles, the main element to give the story meaning is the narrative itself. However, with more modern and distinct styles such as the short stories written where the narrative is no longer the primary stylistic device, but the use of metaphors and distinctive different narrators applies meaning to the stories. Though it is easy to judge what is different from tradition as inferior, this change is no different than the rise of cubism in the art world. Even though initially many would comment on the art not being “real,” or in this case, the stories being poorly written, this style has even more of an effect. After
___________. "The Essentials of Spontaneous Prose." Casebook on the Beat. Thomas Parkinson, ed. New York: Thomas Y. Cromwell Company, 1961. 65-67.
In the essay “In Praise of Margins,” the author Ian Frazier explains the idea that margins
I selected Ralph Ellison’s short story “Battle Royal”, as this assessment illuminates the struggles of both race as well as issues oppression within society, in which many must continue to endure. The narrator, a young black teenager has attended an event absent of both law and order as a guest speaker only to be severed up as just another entrée for the prominent group of southern white ringmasters to feast upon. Subsequently, he now realizes “that it was on the occasion of a smoker, and I was told that since I was to be there anyway I might as well take part in the battle royal to be fought by some of my schoolmates as part of the entertainment.” Forced to fight for a right to speak, the young man is in the midst of an alcohol induced and cigar smoke filled circus of violence and sexual misconduct, which is fueled of force intimidation. Many of the symbols used in this story resonances of both race and inequality within a regime lacking integrity, where one is neither protected nor served fairly. Moreover, it is with this view of hopelessness, despair as well as mistrusts that offer a seed of change in society, in which the invisible becomes the visible.
...e "himself remarked in 1957, [that] the short story as a genre demands precision of language: 'In a short story that's next to a poem, almost every word has got to be almost exactly right. In the novel you can be careless but in the short story you can't'"(54). When a writer in so conscious of the power which he possesses, it should surprise us little that he is so successful in creating emotion and mystery with his pen.
6. McLuhan, Marshall. The Gutenberg Galaxy: The Making of Typographic Man. [Toronto]: University of Toronto Press, 1962.
"I no longer believe that the author has a sort of patria potestas over his brainchildren. Once they are printed they have reached their majority and the author has no more authority over them, knows no more about them, perhaps knows less about them than the critic who comes fresh to them, and sees them not as the author hoped they would be, but as what they are" (45).
...as been reissued as a Pro type family allowing advanced typographic capabilities, thus allowing the elegant type family an even greater efficiency and precision within applications such as InDesign.
Renée, V. 2013. Transitions in Editing: the History and Evolution of the Dissolve « No Film School. [online] Available at: http://nofilmschool.com/2013/08/history-an-evolution-of-the-dissolve/ [Accessed: 8 Apr 2014].
A painting known as American Gothic was painted in 1930 by Grant Wood. It portrays a farmer with pitchfork (Grant’s dentist) and a woman (Grant’s sister) in front of a house. After Grant Wood won his competition with the painting, it became extremely well known and was often borrowed for cartoons, commercials and novels. Novels such as Gothic literature, even though Gothic literature was “invented” about two hundred years before the painting, people still somehow connected the two. Whenever people read Gothic literatures they would visualize the painting or vice versa. “Gothic literature is part of fiction that became popular during the late 1700s in Europe.”(Brooklyn.cuny.edu) Many of the stories generally have combinations of horror, mystery and romantic with a particular focus of settings. Settings such as inside a castle are used often in the earlier Gothic literature along with the supernatural elements.
...forms of address, weights and measures, signs and symbols. 3rd ed. New York: Penguin Group, 1995. Print.
Comparing The Elements of Style by Strunk and White and Style Toward Clarity and Grace by Williams
Browning is particularly well-known for this above-mentioned technique. On the surface level, his writing is trivi...