Global History Of Coca Cola

Coca-Cola began in 1886, advertised a drink that relieves exhaustion for 5 cents a bottle; 130 years later Coca-Cola is now a billion dollar corporation that sells 1.9 billion bottles a day. The bright red logo can be recognized on billboards, commercials, magazines, and any type of merchandise imaginable. “The Pause that Refreshes”, “I Want to Buy The World a Coke”, and “Open Happiness” are Coke slogans that are still repeated in the market today. Its unique flavor and stylized bottle have set it apart from competition, making it easily recognizable in all fashions.(Worldofcoca-cola.com, Coca-Cola History, 2016)Coca-Cola is considered a worldwide phenomenon. The name Coca-Cola holds a long history and many changes that got it where it is today.

The change marked the first recipe modification in 99 years. The new drink, called “new coke”, was not intended to spark the enormous backlash from consumers that it did. The company 's intention was, “re-energize its Coca-Cola brand and the cola category in its largest market, the United States.”(Coca-colacompany.com, Story of New Coke, 2012)Just a few months later, the old recipe was put back on the shelves, called “Coca-Cola Classic”. The intention of New Coke was to re-spark the cola industry, which at the time was described as “lethargic”. It did just that, but not in the way expected; consumer’s attachment with Coca-Cola was what started protesting, hoarding of “old” Coke, and the change in The Coca-Cola Company 's thinking. (Coca-colacompany.com, Story of New Coke,

The usual, print and other types of ads featured their logo. However in 1912, the iconic Coke polar bears were introduced. For the next 70 years, these bears appeared in most advertising. In 1993 however, Coke made a drastic change in advertising along with its “Always Coke” campaign. The campaign included 27 different commercials, using the innovative, computer animation. A computer animated commercial that aired titled “Northern Lights”.It featured an animated polar bear. It became one of the most popular advertisements of all time.(coca-colacompany.com, Ted Ryan,