Coca Cola:The World Wide Leader of Beverages Coca Cola is an American multinational manufacturer and distributor of Coke and other soft drinks. Coca Cola was invented by a Pharmacist named John Stith Pemberton in 1886. The original formula was invented and claimed to cure many diseases such as indigestion, nerve disorders, headaches, impotence and even help with morphine addiction. Cocaine along with caffeine are two of the main ingredients from the old classic version, “The cocaine of course, came from the leaves of the coca plant, and the caffeine originated in extracts of kola nuts, giving rise to the name Coca-Cola (the 'K' in Kola was replaced with a C for marketing purposes). While it's doubtful that the …show more content…
Coca Colas astute marketing strategies has played a huge role in its global expansion. By using popular slogans paired with catchy jingles. Coca-Cola has ingrained into individuals hearts becoming a household name globally. Coca Cola has successfully expanded to over 50 countries. Becoming a master in cultural adaptability customizing packaging and advertising to each individual market. Creating a connection between the consumer and their products. Coca Cola doesn’t sell a beverage, they sell an experience, a memory to each consumer around the world. Coca Cola takes advantage of social trends and media, expanding their consumer reach faster than ever. Through that same social media, Coca Cola has created its own social culture type trends, that allows people in different parts of the world to come together allowing them to feel a part of unique exclusive group open to all worldwide. This increasing the company’s popularity. Along wiith its massive success, Coca Cola maintains a high standard for their products with quality …show more content…
What type of brand do they want to become? What values are they trying to emphasize? Coca Cola’s mission is to create a strong foundation by growing a profitable empire, refreshing the global markets. Committing to their customers while delivering excellence and value to their investors, all while being trusted by all whom inhabit Mother Earth. Coca Cola wants to become distinguished globally as the leading beverage company. Influencing communities establishing purpose, strength and unity in their everyday lives. They value integrity and diversity with leadership being the key to shape a better tomorrow. Coca colas values are a clear example of who they strive to be and how they want to be perceived in the
Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still beverages that includes enhanced water, water, ready-to-drink, juices, energy drink, sport drinks and so on.
Coca-Cola’s name came about due to its two main ingredients, cocaint and caffine, which are extracted respectively from the coca leaf and the kola nut, thus its name Coca-Cola.
The history of Coca-Cola began in 1886 when a pharmacist from Atlanta, Dr. John S. Pemberton created a different soft drink through his curious experiments. He created a flavoured syrup which was then mixed with carbonated water at a neighbourhood pharmacy shop. This drink was sold at soda fountains as a patent medicine for five cents a glass. It gained huge popularity in the Unites States due to a common belief that carbonated water was good for health. Pemberton’s claim that Coca-Cola cured many diseases like addiction to morphine, headache also led to an increase in sales. Coca-Cola made an average sales of nine servings per day in Atlanta.
Coca- Cola has many plants positioned around the world. Because of this, they must be sensitive to the cultural needs of their employees and consumers. The brand of Coca-Cola is seen by consumers as a product that brings families together for celebrations. The company also wishes others to view them as respecting individuals + valuing differences + representing our consumers and the markets we do business= Diversity (Coca-Cola Co).
Brand recognition and identification has proven to be significant factor affecting the competitive position of both Coke and Pepsi. This has proven to be a powerful and influential tool in attracting consumer brand awareness and loyalty. Coke has stuck with one basic slogan for years, without infusing new faces and sounds. Right now they are associated with being the cola for the older generation. With this reputation, they are missing out on the younger generation choosing Coke. To remain strong in the long-term, Coke needs to find a way to appeal more to the younger generation. Coke has successfully come out with new variations and sizes of drinks that have evolved with customer demands, but have not built a strong brand image where their products are identified with evolving social values and attitudes of the younger generation.
Share a Coke Campaign When speaking about soft drinks, Coca Cola is one of the top brands to pop in people’s minds. Why is this a problem? Coca cola has monopolized the soft drinks beverage world and it’s the top leading soft drinks company in the world. They have implemented many strategies and tactics in order to accomplish their goals. Strategically planning their campaigns, Coca Cola also utilized a couple of media theories such as social influence and demographics in order to deliver a successful campaign to their consumers.
After ninety nine years Coke had become such a part of American life, that when the company tried to introduce “new Coke” the public protested so strongly that the company had to bring back the original renamed “Coca-Cola classic.” Coca-Cola and its “Red, White and You” theme and its pleasant associations with people’s everyday happy family life made it a classic symbol of America. “Unmistakably Coca-Cola. Unmistakably American.”
Without a doubt, no beverage company compares to Coca-Cola’s social popularity or brand notoriety. Some people buy coke, not only because of its taste, but because it is also the most socially accepted brand. Another strength that is very important to Coca-Cola is customer loyalty. For instance, in a household where parents are avid Coke drinkers, this will be passed down to their children. Customers will continuously but Coke.
As the world 's largest manufacturer and distributor of non-alcoholic beverages, Coca-Cola is certainly no stranger to global marketing. Established in the US, Coca-Cola initiated its global expansion in 1919 and now markets to more than 200 countries worldwide. It is one of the most recognizable brands on the planet and also owns a large portfolio of other soft drink brands including Schweppes, Oasis, 5 alive, Kea Oar, Fanta, Lilt, Dr Pepper, Sprite and PowerAde. Despite this, Coca-Cola often struggles to maintain its market share over its main rival PepsiCo in some overseas markets, particularly Asian countries.
Coca Cola and Pepsi both use different marketing strategies to promote their companies. Starting with Coca-Cola, there is a significant emphasis on “one brand”. Coca-Cola has several flavors and options. The emphasis on one brand means that the customers should not have to seek anywhere else, because Coca-Cola has it all. The strategy extends the equity and iconic appeal of the world’s No.1 beverage brand to Coca-Cola light/ Diet Coca-Cola, Coca-Cola zero and Coca-Cola life. (Moye, 2016) If someone does not want caffeine, there is that option. If someone does want caffeine, there is also that option. The way that they are marketing their product is that they are showing that customers should look no further than
Since its creation, the Coca-Cola Company has made a difference in refreshing the world’s mind, body, and spirit through the essence of its product. Coca-Cola has aimed to inspire the moments of optimism and happiness through its brand and actions to create value and a difference throughout the world. It has declared its overall mission and goal to understand the trends and forces that shape its business and to look forward into the future. Coca-Cola has created a new commercial advertisement that captures the unique relationship between brothers which creates a universal story of love and conflict. However for advertisers, it is key to understand the product or service and how its attention of potential is influencing current consumers.
Coca Cola has been the most famous worldwide known drink that has ever been manifested in the current century. It has claimed to have changed the life of people on how we associate our entertainment and activities with this carbonated drink. Coca Cola attempted to try a different ingredient of sugar which would change the original formula and ultimately, it would change its taste. While most people sure didn’t realize how much value coke truly was to them, it only took a quick market change to have the population realize how significant it was to them.
This proven track record for the company can be attributed to a number of factors, the first which is relatively crucial is the company's secret formula for Coca-Cola, which comparably tastes better than what competition has to offer in the market. The company's ability to come up with new products while at the same time reinventing the old products has offered them a competitive edge over their peers. The company boasts of having the world's most diverse and comprehensive distribution networks, this offers them accessibility to billions of people in areas that would prove rather difficult for their peers to distribute their products. The African continent has been cited as an excellent example, it is more often than not to see a distribution outlet for coke on a remote location on the continent
For these factors to be successful, Coca Cola builds strategy on both a global and local level. Hence, although Coca-Cola appears to be a universal brand, the company operates in local environments
The Coca-Cola Company is the world’s largest beverage company and is the leading marketer and producer of soft drinks. Today, Coca-Cola is consumed globally at the rate of over 600 million times per day. Nevertheless, Coca-Cola doesn’t live on its past achievements, instead it looks to the future as a challenge and continually seeks new markets and ideas of increasing its market share in locations where it presently has a strong company. This company is the world’s largest producer and distributor of concentrates and syrups for soft drinks. Products developed by the Company are sold through fountain wholesaler, bottlers, and distributors globally (Business Case Studies, 2017).