Frito-Lay: Lacking Industry

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Frito-Lay is one of the top producers in the snacking industry and the name rings all too familiar among consumers. What consumers are not familiar with is the competition among Frito-Lay and their numerous competitors such as “ConAgra (DAVID Seeds, Crunch n’ Munch, Orville Redenbacher), Kraft Foods (Nabisco, Honey Maid) and Procter & Gamble (Pringles)” (Sloan, Marshall & Stuart, 2012 p. 443). The lovable corn chip snacks got their beginning in 1932 when C.E. Doolin began selling them in San Antonio, Texas. Coincidentally in the same year Herman W. Lay founded his business with Lay’s potato chips in Nashville, Tennessee. Subsequently in 1961 the two chip retailers merged to become Frito-Lay, Inc. However, by 1965 Frito-Lay, Inc merged with

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