Frito Lay Case Study

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Unfortunately, after the events of World War I occurred Caleb Bradham after 17 years of success experienced financial difficulties forcing him into bankruptcy on May 31, 1923. He then sold his Pepsi Cola trademark and formula to Craven Holding Corp. Further into it’s history the Pepsi-Cola corporation was formed by merging with the Dominion Beverage Company. However, in 1931 the company was bought by the Loft Candy Company, whose president at the time was Charles G. Guth who moved headquarters to Long Island City,
Later on in it’s history in the year of 1965 Pepsi- Cola’s foundation changed by merging with the Frito Lay company establishing the now successful PepsiCo. Inc. However, the Frito-Lay, Inc. was built by the merging of the Frito Company in 1961 , whose owner was Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W. Lay. Today PepsiCo Inc, has become one of the top companies in the food and beverage industry. Their company has expanded to owning twenty two popular food …show more content…

This resulted in requiring less human resources; more advanced automated machines, and showed more productivity. Innovations lead to new products being added to the roster of the factory's productions. Some of those products were Mountain Dew and Aquafina water. This new machine found in Pepsi Factories is purchased from the KRONES PRESSANT company. It was originated from a German company in which is one of the world leaders in solutions for production lines, packaging liquid and foods. PepsiCo. products depend on a reliable, safe, high-quality, and affordable supply of agricultural raw materials. .This serves the purpose of meet business demands ,and expectations of their consumers, customers and stakeholders. These raw materials used come from a complex, global supply chain involving independent farmers, large agricultural business, intermediaries and company owned farms

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