Fenty Beauty: Psychology In Advertising

540 Words2 Pages
bulb-icon

Recommended: Evaluating target market segments

Fenty Beauty - Psychology in Advertisements PRODUCT CHOICE: The product of choice will be makeup by the brand Fenty.Beauty. Fenty Beauty is mainly known for its large selection of foundations but it also sells highlighters, primers and conceals and contouring palettes. Since Fenty Beauty provides 40 shades for their products this allows for many more products to be sold. Therefore the targeted demographic would be anyone who wore makeup. This would include males and females of all ages or anyone who wear foundation. ADVERTISEMENT: The form of advertisement used to sell this product would be an online advertisement. The ad would mainly be still picture showing off the wide variety of Fenty Beauty. These ads would be shown beside videos like beauty reviews, a beauty video or a makeup tutorial on websites such as youtube. These ads could also be shown on social media web pages such as Facebook, Instagram, Snapchat, Twitter or Tumblr. With these ads being shown on numerous social media pages it allows for a wide selection of viewers to see them. With many different users on all of these pages, it will allow for a wide variety of consumers to share and invest in this product. …show more content…

They will be in their order from lightest shade to darkest shade. Rihanna will be in the ad holding her shade of foundation and in the bottom of the ad will be the Fenty logo and stores where you can buy the product. There will be many variations of the ad showing different genders, ages and complexions to displace the way the makeup can work for any person regardless of what they look like. The ad will also have variations by adding new celebrities to the ad and showing how anyone can use the products. With these variations, it will show consumers that the product can fit any person regardless of age, gender or

Show More
Related

  • Rhetorical Devices Used In Rihanna

    473 Words  | 1 Pages

    Since Rihanna is one the most popular female singer in the world, people already know a lot about her. Her persona or her character would have a great impact on the sales of the product, since all her followers around the world be influenced by her. The purpose of the ad seem to be to sell her products but there is another hidden intention. That would be rising awareness among people that every colored women should feel confident and good about themselves. For instance, Rihanna used a model who’s also well know but also has certain skin tone like the model who has albinism. Albinism is when a person’s skin tone is extremely white. Not a lot of makeup lines make products for that skin tone, but Rihanna did and increased her audience and provided a clear intention of her makeup line.

    Read More

  • Analysis of COVERGIRL™ Advertisement

    1538 Words  | 4 Pages

    This advertisement appears in the Seventeen magazines, whose readers range in age between thirteen and twenty-five. The visual shows a young, blonde, Caucasian female who is attracting the readers to the COVERGIRL™ product. Placing this sort of ad in the Seventeen magazines is appealing to most young women due to the beautiful celebrity, Taylor Swift, who uses the same product. Also, the colors used, such as the pastel pinks, draws in the reader since they are very feminine colors. Finally, the product itself is appealing to the audience of Seventeen because younger women like to look their best, and to do that, lip-gloss is a handy accessory.

    Read More

  • Cover Girl Cosmetics

    1680 Words  | 4 Pages

    Cosmetics International Cosmetic Products Report, “Cover Girl Bolsters it’s Foundation.” July 1999 v15 i174 p11.

    Read More

  • Analysis of Emotional Appeal in Perfume Advertising

    1197 Words  | 3 Pages

    The meaning of a picture results in different opinions from many viewers. These images, such as artwork and advertisement, have become a source of communication in this new age of society. The advertisement I chose was a Coach perfume advertisement, a popular brand marketed towards women. This advertisement has a combination of physical features: lighting, text, and camera angles. These provoke an emotional appeal received by pampering with the perfume and gathering a sensation of love and peace, causing the audience to buy this product. A woman is born a nurturing loving creature. The world can make a woman harsh and intimidating, but when wearing this perfume it brings out the natural essence and reminds women of their true power but also

    Read More

  • The Dove Real Beauty Campaign Analysis

    2235 Words  | 5 Pages

    Since the early 2000s, Dove has invested millions of dollars into creating advertisements targeting women who lack the understanding of their everyday beauty. They have invested and partnered with Boys & Girls Club of America, Girls Scouts, and Girls Inc. in hopes of making a difference in society (Huffington) . Their goal is to empower women to understand that they are beautiful in their own individual way. That in order for females in society to find themselves attractive they must first find the beauty in themselves and gain confidence in themselves in order for the future generations to do so as well. In this article I will be arguing that Dove is making a positive difference in the female community with their advertisements. Advertisements

    Read More

  • Marketing: Burberry Target Audience

    944 Words  | 2 Pages

    The principles of marketing (The Times 100, n.d) are a range of processes concerned with finding out what consumers want, and providing it for them. This involves the ‘4ps’ of marketing; price, place, product and promotion. The product decision in any company involves dealing with goods that should be offered to a group of customers (Jobber & Ellis-Chadwick, 2012). Burberry maintains a product line with great width and scope in which their products fall into two main categories; fashion or continuity. Their fashion products are designed to be responsive to fashion trends and are introduced on a collection to collection basis (Burberry, n.d). Continuity products however have life cycles that are expected to last for a certain time period. Burberry also has 3 primary collections; womenswear, menswear and accessories, with the variety of products they can utilize their product mix greatly. Burberry also has...

    Read More

  • Analysis of The Dove Campaign For Real Beauty

    1839 Words  | 4 Pages

    Dove is a personal care trademark that has continually been linked with beauty and building up confidence and self-assurance amongst women. Now, it has taken steps further by impending with a new advertising strategy; fighting adverse advertising. And by that it means contesting all the ads that in some way proliferate the bodily insufficiencies which exits inside women. Launched by Dove, the campaign spins round an application called the Dove Ad Makeover which is part of the global Dove “Campaign for Real Beauty” what has been continuing ever since 2004 and times print, television, digital and outdoor advertising. As Leech (1996) believed,” commercial consumer advertising seems to be the most frequently used way of advertising.” In which way the seller’s chief goal is to sway their possible spectators and attempt and change their opinions, ideals and interests in the drive of resounding them that the produce they are posing has a touch that customer wants that will also be in their advantage, therefore generating false desires in the user’s mind. Dove is vexing to influence their viewers to purchase products they wouldn’t usually buy by “creating desires that previously did not exist.”(Dyer, 1982:6)

    Read More

  • Analysis of the Dove Campaign for Real Beauty

    1101 Words  | 3 Pages

    The media has increasingly portrayed unrealistic views of women in the media. Whether it be on billboards or in commercials, it is almost always the same image; a beautiful woman with an amazing body and no visible flaws. In 2004, Dove challenged those advertisements and came up with the Dove Campaign for Real Beauty. It is a world-wide marketing campaign with the goal of banishing the conventional standard of beauty, and defining what ‘real beauty’ is. Despite having good intentions, I believe Dove’s real purpose is to simply broaden the definition of real beauty while making a profit.

    Read More

  • Analysis Of Maybelline

    1109 Words  | 3 Pages

    For Maybelline’s price they offer low competitive While stating in text the lipstick is truer and crisper from their rich pigments and creamier and more sumptuous feel from their nourishing honey nectar. The consumer can actually read those objectives off the advertisement. For a visual aspect you can physically see a flower dripping nectar onto the lipstick, as the lipstick glistens. In addition, the consumer can also see a beautiful model wearing one of the shades of pink to see how rich the lipstick really is. CoverGirl uses both verbal and visual messaging to accomplish the advertiser’s marketing objectives.

    Read More

  • Analysis Of Dove's Real Beauty Campaign

    1001 Words  | 3 Pages

    As of the modern day, advertising is everywhere; it is on our televisions, we hear it on the radio and we see it on cars and trucks. Advertising can take many forms, one of which is propaganda. Propaganda techniques are useful in persuasion and drawing people to a certain cause but mostly we hear of propaganda being used in times of war. However, the Dove’s Real Beauty campaign is a modern day example of propaganda that uses many known techniques of persuasion. This campaign is very prevalent in today’s society because it targets body image among women; more specifically, the campaign aims to positively change how women view themselves. Lee & Lee (1972) describe multiple types of devices that are associated with propaganda such as, name calling,

    Read More

  • The Portrayal of Women in Advertising

    2734 Words  | 6 Pages

    Women – beautiful, strong matriarchal forces that drive and define a portion of the society in which we live – are poised and confident individuals who embody the essence of determination, ambition, beauty, and character. Incomprehensible and extraordinary, women are persons who possess an immense amount of depth, culture, and sophistication. Society’s incapability of understanding the frame of mind and diversity that exists within the female population has created a need to condemn the method in which women think and feel, therefore causing the rise of “male-over-female” domination – sexism. Sexism is society’s most common form of discrimination; the need to have gender based separation reveals our culture’s reluctance to embrace new ideas, people, and concepts. This is common in various aspects of human life – jobs, households, sports, and the most widespread – the media. In the media, sexism is revealed through the various submissive, sometimes foolish, and powerless roles played by female models; because of these roles women have become overlooked, ignored, disregarded – easy to look at, but so hard to see.

    Read More

  • Analysis of Cosmetic Retail Companies in Hong Kong

    2670 Words  | 6 Pages

    Nowadays, people attach great importance to appearance. In order to meet different customer needs, each company in cosmetic retailer industry provides various beauty products to customers. Skincare, make-up, hair care products, body care products, perfumes, health and beauty supplements are included.

    Read More

  • Women and Advertisements

    2559 Words  | 6 Pages

    The media favors one women's body type; the tall blonde with perfect, tan skin and long, beautiful hair. Because the images of women in advertisements are unattainable, it keeps them purchasing new products in their quest to be like the models they see (Moore). The actual women in these advertisements can't even match up to the

    Read More

  • Impact of Cosmetic Advertisements on Women

    1059 Words  | 3 Pages

    Estee Lauder is presenting its view of beauty to the consumer as the defining truth. The issue with the advertisment is the acceptance by the consumer that the Estee Lauder definition of beauty is truthful and factual. The targeted audience for this advertisement is women of all ages. Beauty is something extremely important to women and is constantly being reinforced in the socie...

    Read More

  • Persuasive Essay On Makeup Brands

    748 Words  | 2 Pages

    Every woman has a right to look beautiful and confident about her looks. While natural beauty is an important factor, makeup products can cater the rest of the worries. Beauty and cosmetics brands launch products by keeping in mind the requirements and needs of woman of today. In the horde of multiple makeup brands in the market, it is sometimes hard to choose the right product of the right brand. If you

    Read More

More about Fenty Beauty: Psychology In Advertising

Open Document