Exilent Strengths And Weaknesses

Technology is a big strength that ExSilent holds because they hold the Utility and Design Patent on the MaRic (microphone and receiver placement in the human canal). This technology is not only something that is wanted within the industry but outside the industry. This technology provides space for larger batteries in components which give longer battery life. It has also provided ExSilent to collaborate with industries outside the industry, for example; Apple. Providing an app that will allow a user to use the iPhone mic as a way to hear sounds far away through earbuds. Streamlined focused organization that reduces costs which significantly decreases the cost to the consumer. For example: all other manufactures have outside field representatives

With the majority of profits going to technology the budget for other areas are low or nonexistent. Many manufactures will run commercials to the end consumer which will provide consumer awareness of the products carried by that manufacture. Unfortunately, ExSilent does not do this so it is by word of mouth that the consumer becomes aware of their products. The other area that ExSilent is weak is presence, what I mean by this is every other manufacture owns clinics one way or another. They either straight out purchased Hearing Clinics or gave money to the Audiologist to start their practice writing up a legally binding contract and in return the money is paid back by the Audiologist purchasing their hearing devices. So the big five manufactures actually own more than ninety percent of the clinics across the United States. When these clinics are owned by a manufacture, they are not going to be purchasing another manufactures aids to be fit and sold to the consumer. ExSilent not owning any clinics or not funding any clinics in return for aids only allow a small percentage of clinics that will provide ExSilent hearing devices to consumers making their presence

Communicating with enthusiasm, welcomes new ideas from all employees, and responsible by holding himself accountable for his actions as well as action outcomes of delegated task to employees. ExSilent’s current leader has proven these strengths communicating accurately to all employees and having projects carried out and in return creating company growth for the last three years in double digit figures. As the leader, he took the opportunity to refocus the company from field sales to online communication making it turn into a benefit for the end consumer with the reduction of cost for a hearing device. Consumers that were not able to afford one now can. He was able to empower field sales employees that they had the ability to sell via Skype, Go To, and Virtual Office showing them they had the ability and skill to do so. This big vision of ExSilent’s leader to go from field sales to technology internet sales was done by him doing training with the sales staff giving them the confidence and ability to make it happen. The enthusiastic leadership brought change that paid off big, not only financially but giving employees the vision of where they belonged not and in the future. If more technology came that were to make changes in the company the organization felt they could follow that new vision. This cost communication, enthusiastic, and holding accountability of the roll out of the process to all