Why do businesses and people aspiring to start a business need to generate ideas? Is it not just a simple case of noticing a niche in the market and going out and providing that product or service?
It is not always as simple as “build it and they will come”. Most products and services always have room to improve, and before a business taps into one of these markets they should first try to establish how it can be improved. Ways of carrying out such tasks are through idea generation techniques. The same goes for existing products and services which need to be improved.
There are many ways of generating ideas, which include;
• Questioning Assumptions
• Triggered Brainwalking
• Opportunity redefinition
• Creative Problem Solving
• Brainwriting https://www.innovationmanagement.se/2013/05/30/the-7-all-time-greatest-ideation-techniques/ Four Main Techniques
There are many more among these but in this study we will only be looking at four of the main idea generation techniques
Focus Groups
Focus groups are one of the most common types of idea generation techniques used worldwide. The main point of hosing a focus group session is that a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.
Questions are asked in an interactive group setting where participants are free to talk with other group members. Everyone’s opinion is valued and there are no wrong answers.
The first ever focus group was held in Ernest Dichter's house in a room he built above his garage. They have come a long way since then.
Advantages to holding focus groups include the following;
• The Ability Of The Participants To Interact With Each Other
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...siness opportunity.
The outcome of using this type of idea generation can be advantageous to the business as it can highlight a problem with a certain type of product, giving the business an opportunity to expand into this market or improve an existing product or service that they already provide.
Reverse Brainstorming
Reverse Brainstorming is very similar to the original brainstorming activity except that criticism is allowed. The focus is on the negative aspect of a product or service which means that extra care must be taken to ensure group morale is preserved.
The way the process is generally run is the identification of everything wrong with an idea and then having a discussion about ways to overcome the problems.
It is overall a very interesting technique and it can be very useful in remedying a recurrent problem to which it is difficult to find a solution.
According to Halter (2014), all groups go through three phases of development which includes the orientation (introductory) phase, working phase and termination phase. As facilitators, we used motivational interviewing skills such as open-ended questions so that participants could engage in the discussion and share their experiences. Reflective listening and summary were used to recap some of the points discussed by the participants after each question. The group plan was very helpful in helping us keep up with the time.
The concept of a group proposal is to form a session plan that offers therapeutic services to a certain population. To compose a planning, the procedure for this development must follow a certain framework before it is accepted by both supervisor and potential members (Corey, Corey, & Corey, 2014). Therefore, a proposal must include the purpose of creating the group session, meeting times and place, recruitment planning, and group objectives and size. Subsequently, the type of group, multicultural and diversity awareness, the use of methods related to group goals, and assessment techniques must also be taken into consideration.
...ff to come up with alternate solutions by looking at a problem from a different perspective. The group thinking process opens the spectrum of ideas that can be developed. It is common knowledge that no one knows everything. Therefore effective group thinking can greatly assist an element to open their horizons and adequately come to the best possible solution.
This is where a firm has a research team look in to possible new ideas
Often, creativity phase plays critical role in providing good opportunity to familiarize the client with the team work. Moreover, they share potential ideas and proposals to reduce cost; without affecting quality or functionality negatively. Accordingly, there will be a base of ranked and classified ideas and views.
The feasibility study of a business’s design comprises of all strengths and weaknesses analyses within a particular business in order to determine whether the design is practicable and potential to benefit that business in a foreseeable future (Trimi, Berbegal-Mirabent 2012). To access this study, the researcher need to have a comprehensive understanding of the business’s resources and their interconnections which are included in the business model Canvas (Stephen, Richard 2014). This model is considered the most effective methodology in the process of supporting innovation and making decisions, thus, to assure the successfulness of a business or a project (Hanshaw 2015). This essay will discuss some central characteristics including customer
...f five people to generated new product ideas, among other tasks. One of their roles is to assist business units within 3M to generate new product ideas. They accomplish this by drawing up a plan to create ideas for products that will be marketable ten years in future. Once they have that plan in mind, they backtrack to the present year with new product ideas that are possible with today's technology. They then predict which additional products will be added year by year that will build upon each year's new technological advances to achieve their tenth year vision.
our thought process, and how we contribute to the process of group work. This involves a
Group decision making has many benefits for the individuals involved and the organization itself. In order for group decision making to be efficient, it is important for a creative environment to exist. “Creativity is the mental and social process used to generate ideas, concepts and associations that lead to the exploration of new ideas (May, 2011, para.3). This allows each employee to explore ideas and feel comfortable to share them without fear of rejection.
Design thinking process has eight generation stages: observation or analysis, framework, imperative or facts, solutions or alternatives, alternative evaluation and concept selection, implementation, construction, and post occupancy evaluation.
This is one of the types of thinking styles. Creative thinking involves creating something new or original. It involves the skills of flexibility, originality, fluency, elaboration, brainstorming, modification, imagery, associative thinking, attribute listing, metaphorical thinking, and forced relationships. The aim of creative thinking is to stimulate curiosity and promote divergence. When an individual learns to expand their way of thinking to incorporate metaphorical ideas, they will spark the creative thinking process...
Paulus, P, B and Brown, V,R (2003) Enhancing Ideational Creativity in Groups. Oxford: Oxford University Press.
One of the most integral qualities of an entrepreneur as well as that of a successful business is the degree of innovation it possesses. Innovation refers to the creation of new ideas, improvement of existing production processes, and effective problem solving. Innovation allows for increased efficiency in a business, which in turn increases its supply potential and productive capacity. Being innovative may involve either improving upon old methods o...
In the beginning lectures, I had no idea that brainstorming and conceptualizing an idea was part of an elaborate process to generate good product ideas. Great inspiration and a creative idea require deep thinking. I have learned that opportunity identification involves looking into the problems first rather than diving headfirst into the solution. Identifying and analyzing customer’s needs, market size, sustainability and scalability allows easy identification of low and high potential concepts. As stated in the article by Tim Brown (Brown, 2008), human-centric approach of innovation should be part of the design process as it gives insights into the life of an everyday person.
For instance, if I think my class would benefit from a closer emotional bond, I might divide them into groups to find ways to bond together. The process is to look for ways to improve, create a plan, take action, collect evidence, reflect, and then start all over with the next idea.