Focus Groups Focus groups are a qualitative form of marketing research that can help a marketer assess consumer needs and feelings in a way that simple questionnaires can not. In a focus group, you bring together a small group to discuss issues and concerns about the features of a product. Participants are usually paid a fee for their time. A marketer can gain valuable information such as gaining a customer’s attitudes and determining advertising persuasiveness. The group is typically run by a
It has been decided to focus on to explain on a personal experience whereby focus groups produced positive or negative information hence anticipated as of other types of research. The importance of Focus groups providing better, or worse, information this is highlighted by Pitt-Catsouphes et al, 2006 (p.365) who states that focus groups “offers the advantage of creating inductive insight, and these insights can then be later used in the development of quantitatively instruments such as surveys”,
The Focus Group was then reconvened in another of Reesemeyer Shannon Belt Advertising’s nineteenth-floor conference rooms. Each member returned his Individual Response Profile packets to the facilitator, who thanked each in turn.The long conference table was equipped with leather executive swivel chairs; there was no assigned seating. Bottled spring water and caffeinated beverages were made available to those who thought they might want them. The exterior wall of the conference room was a
Neuman (2014, p. 470) explains that focus groups provide a natural setting for participants to not only share in the free flow of opinions, but also engage and interact with one another’s responses. In addition, Rabiee (2004, p. 655) describes focus groups as an important method of involving clients in designing and developing practice approaches and evaluating services. While the aim of this study is to identify supportive responses and attitudes that enhance the process of disclosure, it will also
Focus group interview: A small group discussion about some research topic led by a moderator who guides discussion among participants is termed as a focus group interview. A focus group is, according to Lederman is ‘a technique involving the use of in-depth group interviews in which participants are selected because they are a purposive, although not necessarily representative, sampling of a specific population, this group being ‘focused’ on a given topic’. Participants in this type of research are
Benefits of Focus Group Research Introduction: Focus group research offers the unique opportunity for researchers to perceive an individual, and their opinions, not only in an exclusive situation, but also as part of a group. Within a group there is a wealth of tacit and experiential knowledge from the outset as in the course of most people's lives they will have interacted with other people in group situations. Bryman (2001) refers to the focused interview as the precept for focus group research
Focus groups vs. surveys In this section, we'll compare and contrast focus groups and surveys. We'll proceed to define both of them and then we'll describe and analyse their differences in social research. A focus group is a small group of between six and ten people who express their view about a particular topic that has been tightly defined by the researcher, who acts as a moderator (Gilbert and Stoneman, 2016). Surveys, on the other hand, use questionnaires to collect information that then will
A better use of the focus group method would have been to collect the responses of the PTs to the direct research question at the start of the study and again at the end. Doing this could have added much-needed validation to the process and results of the study. Procedures The author does a very good job of outlining the procedure. The procedure process is in detail enough to be replicated. Yow also describes each element of the procedure as it relates to the theoretical literature included in
Focus Group Reflection Timothy R. Jones EDL/531 - Mentoring and Coaching April 28, 2014 Dr. Janice Collins Focus Group Reflection Instructional Coaching (IC), described in Instructional Coaching: A Partnership Approach to Improving Instruction (Knight, 2007), provides intensive, differentiated support to teachers so that they are able to implement proven practices. The Conceptual Framework is centered on the educational professional and several themes that support the professional practice. This
The moderator refers to the person who facilitates the focus group interactions SOURCE. In the current research, the moderator will prepare a focus group discussion guide outlining the key issues and major areas to be addressed in the discussions in order to remain focussed on the topic being explored. The moderator plays a leadership role in guiding group discussions as they unfold. The moderator must be in possession of some skills based on the possibilities of online communications including
Four focus group discussions (FGDs) with students from both Universities were carried out. In each University two focus group discussions comprising of 10 students grouped by gender were conducted. The number of FGD was guided by data saturation. By the time we conducted the third and fourth FGD we noticed that issues already identified earlier were being repeated and there was no need for further discussions. The FGDs were used to understand the magnitude of substance use and risky sexual behaviour
areas covering multiple questions, but one thing shared is data collection. Qualitative and quantitative information to support the question at hand are necessary to validate the needs or phenomenon or trends (Wildemuth, 2009). Transaction logs and focus groups are two valuable data collection techniques. Transaction Logs Whenever a person logs onto and begins to use a computer in the library, different kinds of information are automatically collected into transaction logs (Jansen, 2006). Sullenger
whether people drink or not, the way that they see alcohol and their ways of entertainment can reveal and help us to explore the culture, customs, habits and the way of thinking of different people from different countries. Why focus group? The reason why I chose focus group as method of my study was because I didn’t want just some information about their counties or their experiences and their beliefs about alcohol consumption in Scotland. Instead the most important and essential features of the
as time and assessment pressures it can be very difficult to attend to each student needs within a classroom. Identifying a focus group of learners in your classroom can help to use time efficiently to focus on a key aspect of learning. What then becomes burdensome is identifying which group of students to prioritise as being a focus group. Through identifying a focus group a teacher will endeavour to equip as best
Through the use of focus groups and semi structured interviews relevant data was collected as participants contributed tremendously regarding the topic of research. The focus group session gave a shed load of information with the main topics highlighted being: the benefits gaming had on a child’s educational life, their thoughts on why the media portrayed online gaming as a destructive device, why they thought parents didn’t see the appeal of computer games, whether children imitated the negative
Volunteer students will be informed about concepts of service learning at the orientation day and focus group interviews.
reading the focus groups quotes given at the meeting with Ms. Jones, I was able to distinguish some quotes that dealt with ethnographic factors. In the text it states that ethnographic factors are those that provide specific information about the culture norms, rituals and other aspects of daily life. A norm is a standard of social behavior, which is expected of a group. Rituals is a type of behavior regularly or invariably followed by someone. In this particular program some of the focus group quotes
This study used a qualitative study by conducting semi-structured interviews by organizing small focus group interviews. The rationale for selecting this methodology, apart being the most commonly used method in healthcare research, it also allows participants the freedom and guidance of expressing their thoughts (Gill et al., 2008). The small group discussion, guided by the researcher, was expected to gather data on how healthcare workers stigmatize the key population, and what its negative impacts
Ultimately, the area of qualitative research focus on "describing a specific group in detail and to explain the pattern that exist and certainly not to discover general laws of human behavior" (Schofield, 1993: quoted from Henn et al., 2006: 178). The substantial aspect of qualitative research is that all types of
“Thereby making the plan more comprehensive in nature while ensuring compatibility with the stated mission and goals statements of the employing agency or funding source (class powerpoint week 8, chapter 7).” In addition, to determining the actual focus of outcome monitoring of program participants. It includes the continuous gathering of qualitative data, which required to understand the needs of stakeholders and the requirements of its funding source. “However, quantified data do not reveal very