Essay On Growth And Growth

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Recommended: Theories of business growth strategies

2c RECOMMEND WITH JUSTIFICATION, NEW AREAS IN WHICH THE BUSINESS COULD BE EXPANDED WITH CONCRETE JUSTIFICATIONS (AC 2.3): After the exiting performance has been sustained, business organization can think for improvement and growth. In other words, after sustaining current position, firm can strive for future growth and improvements in performance. Growth of firm can be in any direction but more important is that growth in based on strengths or strong areas of organization. There are different alternatives for AdTaily to grow, summarized as under. Growth strategies of organization are their action plans which firm development and implement for achievement of growth objectives (James, 2013). Growth objectives may include increased number of …show more content…

Spora et. al. (2011) mentioned that business organizations in order to be successful must have objectives based on SMART Criteria. In other words, SMART objectives increased the probability of success and effectiveness of business organization (James, 2013). SMART objectives are those fulfilling the SMART Criteria which is aimed to evaluate objectives of organization on basis of five different parameters i.e. Specific, Measureable, Achievable, Realistic and Time Bound. Objectives are evaluated on these five parameters to identify and evaluate their effectiveness. Objectives of AdTaily are evaluated on basis of SMART Criteria in table below. Objectives of Firm: SMART Criteria: To develop current, effective and universal tool that combine the power of advertising network, could be used to cooperate with external customers. Specificity: Objective is lacking specific criteria like target audience is not specified; tools combining power of advertising networks are not

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