Essay On Consumer Offerings

Consumer offerings vary in customer interaction functions to fulfill a different need or want of their target market. The way the consumer interacts with the offering is mostly based on what category of offering it falls under, because the process of a consumer buying a product out of convenience is highly different than one who buys an unsought product (after being convinced of its value, generally). The marketing required to sell these vastly different types of consumer offerings are also hugely varied in approach and expectation. The four accepted types of consumer offerings are convenience, unsought, specialty, and shopping.

Convenience offerings are exactly what they sound like—offerings that don 't require much shopping effort due to how interchangeable most of the brands are and how common it is for people to buy them to fulfill basic daily needs and routines. Convenience offerings make the lives of those who buy them better in some way, whether by granting them the sense of instant gratification of an impulse (if it was an impulse buy) or another, lighter

These products and services can be quirky high-tech gadgets that can 't be easily found in any store, like spy pens and everything in Brookstone or Sharper Image, or rare brand-name clothing that can only be found in select, potentially high-end outlets. Because of how rare it is, specialty offerings can be very expensive depending on customer demand. They are generally highly sought after unlike unsought goods, and not a commonly-bought product or service, and differs greatly depending on brand so none of the products are truly interchangeable unlike convenience offerings. My most recent specialty purchase would be the Fluval U3 filter series replacements and canister filter for my pet turtles, because I would not buy any other brand without the quality of Fluval’s