Introduction
“La Pizzaro”, as the name suggests is a new style of pizzeria that takes best of pizza and works to make it better. Their mission is to provide original Italian pizza using authentic flavors and fresh ingredients without compromising on quality. Their commitment to customers is to deliver best quality, service, innovation and value for money.La Pizzaro’s quality cannot be imitated, as they use supreme quality of fresh toppings, the finest ingredients, supported by service level that is remarkable to make it the best experience. The name “Pizzaro” reflects their philosophy and products speak for themselves; portraying incomparable flavor and freshness. We deal in freshly made pizzas, salads and side dishes, ice creams, cold coffee
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SWOT Analysis
Market Analysis
• Malaysia is a country that uses Islam as religion, therefore Halal food will be served and no alcoholic drinks will be offered. Through this policy, La Pizzaro will be able to attract large chunk of customers, particularly Malay.
• The restaurant would require “Halal” certificates from JAKIM (JabatanKemajuan Islam Malaysia) for operating their business in Malaysia. La Pizarro will find easier to run its operations there in terms of religious factor.
• As country is moving towards high income nation, is 43rd highly populated country and has low wage level, which could benefit our business in terms of growth, profitability and market share.
• Also the reducing tax rate and growing GDP of the nation attracts more businesses to enter the market and thus it forecasts the market to flourish in the near period.
Competitor Analysis
The biggest competitors of La Pizzaro are Pizza Hut, Dominos and California Pizza Kitchen that have high market
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• The product is targeted to all classes as GINI coefficient of Malaysia is 46.21 and poverty rate has dropped to 1.7%.
Marketing Mix
Product
• La Pizzaro follows polycentrism approach. For the purpose of attracting customers to food, La Pizzaro will adapt to all ethnics, traditions and customs to assure delicious pizza is served to the customers.
• To give Malays a traditional taste, La Pizzaro will produce 3D Triple Chicken Cheese Pizza that will contain Chicken Loaf, Fluffy Chicken Floss and Succulent Chicken Salami, Malay traditional foods.
• As the nation has collectivist culture,so the restaurant looks to adapt their menu with offerings like meal for two or more and combo meals.
• To cater changing customer needs, La Pizzaro also offers Rendang and Satay pizza in Malaysia.
• Besides that, they have also planned to serve variety of pizzas menu, along with appetizers, salads, pasta and desserts.
• Though these sidelines would not be as fast moving as pizza, but customer prefer to complement the main course with the
Pizza My Heart is one of the most successful pizza restaurant businesses in the Bay area. Founded in 1981, this family-owned business soon became a favorite place for the surfers and beachgoers, and grew into a chain that operates at eighteen locations in northern California. As it emphasized in the mission statement that they want the highest quality in pizza and service, Pizza My Heart is well known for its freshness and taste. Its strategy to source food with more natural and local ingredients and less processing worked when it was awarded “Best in the Silicon Valley” for being the best pizza of the year in 2006 and 2007 from tews.com.
My relationship with Pizzeria Bianco goes back well over two decades when, pregnant with my first child, each week found me enjoying 3-4 evening meals in the warmth of that charming place. Those were the early years when anyone could walk into the tiny dining room tucked away in the back corner of the Town and Country shopping center, say hello to Chris Bianco while he personally crafted each and every pizza, and grab a seat on the spot. As reviewer Bill Addison recounts, a quiet pride emanated from Bianco and his staff and a truly inspiring kind of youthful energy filled the place (Addison p 4). But the food! The food was something extraordinary and even eating there as frequently as I was, it was impossible to tire of it. Again, Addison’s
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For years now Pizza Hut, Inc. has been the leader of the pizza industry. We have been privileged to have had the opportunity to perform research on advancements we can make to maintain this reputation. Based upon our Economic Analysis we have decided to not launch the BIGFOOT pizza. The following gives a detailed analysis, offers alternatives to improving the Pizza Hut experience, and gives reasons why we came to this conclusion.
Travel and tourism is the largest industry as it a billion dollar industry. Malaysia currently acquired their biggest achievement of securing 25.7 million tourist arrivals last year which will contribute the millions of ringgit to the economy impact.
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We want to known as the best pizza store in our areas for our food and customer service. And we want everyone to try our food and like it. We want to open our branches in every city of Australia, so the whole nation can enjoy best pizzas. In next 5 years we want to open another 5 stores in Victoria.
Malaysia is located in the south-eastern Asia, bordering Thailand and northern one-third of the island of Borneo, bordering Indonesia, Brunei, and the South China Sea, south of Vietnam. Due to its locations, it has been colonised since the late 18th centuries by many countries. Since 1965, Malaysia has had one of the best economic records in Asia, with GDP average of 6.5% growth for almost 50 years. The economical development especially boosted during 1981 and 2003 under the governance of Prime Minister Mahathir bin Mohamad. Malaysia succeeded in diversifying its economy from dependence on exports of raw materials to expansion in manufacturing, services, and tourism. Also, the current Prime Minister continues to pursue pro-business policies .
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We served best quality food to satisfaction of buyer. Our main weakness is we provide better than other cafe but other competitor in lowest price.
Since it lacks of natural resources, Singapore needs to import mainly its sources from Malaysia especially fresh water. Malaysia also is the second largest export market after Hong Kong (11.6%). Other major trade partners are United States, Indonesia, China, and Japan. The major exports are machinery and equipment (including electronics and transport), consumer goods, chemicals, telecommunication apparatus, pharmaceuticals, and mineral fuels. With the activeness of the government in negotiating the eight free tra...
Malaysia biggest problem is the environmental pollution. Although people already know how harmful these things are but they still go on. The three main pollution that happen in Malaysia are air pollution, water pollution and land pollution. Mostly pollution effect by the air conditional that release CFC’s gasses, rubbish that been thrown to the rival and open burning. All of this pollution will be link to all kind of diseases, sickness, bacteria and virus. For an example lung cancer that will happen to people cause by breathing the polluted air that been create by Malaysian themselves.