La Pizzaro Essay

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Introduction
“La Pizzaro”, as the name suggests is a new style of pizzeria that takes best of pizza and works to make it better. Their mission is to provide original Italian pizza using authentic flavors and fresh ingredients without compromising on quality. Their commitment to customers is to deliver best quality, service, innovation and value for money.La Pizzaro’s quality cannot be imitated, as they use supreme quality of fresh toppings, the finest ingredients, supported by service level that is remarkable to make it the best experience. The name “Pizzaro” reflects their philosophy and products speak for themselves; portraying incomparable flavor and freshness. We deal in freshly made pizzas, salads and side dishes, ice creams, cold coffee …show more content…

SWOT Analysis

Market Analysis
Malaysia is a country that uses Islam as religion, therefore Halal food will be served and no alcoholic drinks will be offered. Through this policy, La Pizzaro will be able to attract large chunk of customers, particularly Malay.
• The restaurant would require “Halal” certificates from JAKIM (JabatanKemajuan Islam Malaysia) for operating their business in Malaysia. La Pizarro will find easier to run its operations there in terms of religious factor.
• As country is moving towards high income nation, is 43rd highly populated country and has low wage level, which could benefit our business in terms of growth, profitability and market share.
• Also the reducing tax rate and growing GDP of the nation attracts more businesses to enter the market and thus it forecasts the market to flourish in the near period.

Competitor Analysis
The biggest competitors of La Pizzaro are Pizza Hut, Dominos and California Pizza Kitchen that have high market …show more content…

• The product is targeted to all classes as GINI coefficient of Malaysia is 46.21 and poverty rate has dropped to 1.7%.

Marketing Mix
Product
• La Pizzaro follows polycentrism approach. For the purpose of attracting customers to food, La Pizzaro will adapt to all ethnics, traditions and customs to assure delicious pizza is served to the customers.
• To give Malays a traditional taste, La Pizzaro will produce 3D Triple Chicken Cheese Pizza that will contain Chicken Loaf, Fluffy Chicken Floss and Succulent Chicken Salami, Malay traditional foods.
• As the nation has collectivist culture,so the restaurant looks to adapt their menu with offerings like meal for two or more and combo meals.
• To cater changing customer needs, La Pizzaro also offers Rendang and Satay pizza in Malaysia.
• Besides that, they have also planned to serve variety of pizzas menu, along with appetizers, salads, pasta and desserts.
• Though these sidelines would not be as fast moving as pizza, but customer prefer to complement the main course with the

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