Papa John's Essay

Papa John’s was opened in 1985 by John Schnatter, and the first franchise was sold in 1986. Papa John’s has over 65,000 pizza restaurants in the United States. However, the public was introduced to the first international restaurant opening in 1998 by the way of “Perfect Pizza” in the United Kingdom (www.papajohns.com, 2017). Regardless, Papa John’s is a significant player in the pizza industry they continuously want to know what the future pizza industry will hold for them. At one time, the overall performance of Papa John’s stock was not doing so good when they are compared side by side with other pizza industries. However, the potential is with the pan pizza the management team believes this will be the best introduction in ten years (Maze, 2016).

For Papa John’s company stock to rise, John Schnatter, along with top management, would have to come together and work on a strategy.

Once the company, understands the strategic perspective it encourages the management team to focus on the objectives (Zellman, 2017). Strategic decisions are from situations that most likely happen outside of the company and they would not have a choice but help the company make a right decision (Parnell, 2014). With a growing business like Papa John’s the key is to find different ways the company could benefit from which could be introducing new products. It is indicated that Papa John’s is not just a pizza company, but a pizza family (www.papajohns.com). Papa John’s has an extensive marketing platform that they have been satisfied with, and it continues to grow. Papa John’s marketing team uses the platform to their advantage to find out more about what the consumers want and need to bring more customers forward and keep the regulars as well. It appears that Papa John’s has the right staff to continue to provide the customers with excellent customer service to keep the customers coming

back.
References
Papa John’s (2017). Papa John’s. Retrieved June 1, 2017, from http://www.papajohns.com/company/
Maze, J. (2016). Papa John’s takes more market share. Retrieved June 1, 2017, from http://www.nrn.com/sales-trends/papa-john-s-takes-more-market-share
Parnell, J. A. (2017). Strategic management: Theory and practice (5th ed.). Academic Media Solutions
Zellman, M. (2017). What Is Strategic Perspective? Retrieved June 1, 2017, from http://smallbusiness.chron.com/strategic-perspective-14365.html