Employment Marketing Tactics

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Recommended: Should employers use social media in the hiring process

Employment Marketing Tactics and Strategies
Employee recruitment marketing is reliant on many of the same well-crafted digital marketing strategies used for marketing new products or services. These tactics, referred to as outbound and inbound marketing, are centered on knowing your target audience, increasing the visibility of your employer brand, and creating interest that leads to action (in this case, the action would be attracting new hires).

Outbound employment marketing involves reaching out to candidates directly via job postings, job fairs, paid advertising, and recruiters. Inbound marketing (content employment marketing) involves generating content that brings candidates to you via blogs, public relations efforts, social media, …show more content…

Social sites track relevant data such as employment history, geography, and job titles, making it easier to target and attract the talent you want. Digital employment marketing campaigns on Facebook and LinkedIn can be very effective in generating exposure to your employer brand. Such campaigns may also attract passive candidates (those not actively seeking a new job) and former alumni for rehiring purposes. Additionally, your best employees may promote your company brand by talking about what a great company you have in their own social …show more content…

One of the ways to measure this is by tracking and evaluating the traffic to your employment page. We can use this data to determine such factors as employee satisfaction, turnover, and even the overall cost of hiring an employee.

Employment Marketing Strategies that Work
We know that as an employer, you do not have time to waste on ineffective tactics. You need measurable results, and we can provide that. Our employment marketing strategies have helped other clients to grow their companies. We look forward to applying the same expertise to your next recruitment campaign.

Marketing Metrics Corp. is a leading digital marketing agency in the Milwaukee area, and we can help you to build an employment marketing campaign that gets results. Call us at 262-691-9229, or fill out our online contact form today.

Sources:

https://www.americanexpress.com/us/small-business/openforum/articles/google-search-mobile-friendly-smartphones/

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